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Simple Reads: The mysimpleshow Blog

News, tips and tricks, case studies, and inspiration!

5 Social Media Video Tips to Enhance Your Business

12. Dec 2018

5 social media video tips

Applications, Business,

 The art of being a unicorn in an enchanted forest →  making your video stand out in crowded feeds!Despite our attempts not to rely on figures, we can’t deny the power numbers have on our decisions. When marketing teams are challenged with decision-making processes, going with your gut requires some solid research to satisfy your... Read More

How The 80/20 Rule Applies to Explainer Videos

5. Dec 2018

applying the 80/20 rule to explainer videos

Applications, Business,

  In the 19th century an Italian economist, Vilfredo Pareto, noticed that 20% of the pea plants in his garden generated 80% of the healthy pea pods! He began to consider uneven distribution and realised that about 80% of the land in Italy was owned by just 20% of the population… He investigated different industries... Read More

Using Explainer Videos in Programmatic Ad Campaigns

28. Nov 2018

Using Explainer Videos in Programmatic Ad Campaigns

Applications, Business,

 Whether its curiosity, marketing research, or general interest, the digital evolution is fascinating and changing as rapidly as the market emerged. From digital advertisement campaigns, we are now moving towards more automated, real-time ads that are taking over the market. The fast pacing world of advertisement makes previously used online campaigns look old and encourages... Read More