Organizational skills include practices like time management, scheduling, prioritizing through to-do and to-don’t lists, project management skills, consistent communication, multi-tasking, and flexibility as well as adaptability. If you’re disorganized, these skills will change your life!6 Essential Organizational Skills for Leadership Success Time Management In order to complete all tasks efficiently and effectively, a leader... Read More
With video becoming an increasingly effective marketing strategy, it is imperative that your B2B campaign includes videos. More and more businesses are using it. In recent years, B2B marketers have come to realize the great value that video adds to their campaigns – good video can dramatically increase conversions! Even though you are targeting businesses, you... Read More
Imagine someone is explaining the solution to a problem, but instead of explaining the problem and its solution as bulleted points, they reveal the problem and its solution as part of a story, complete with characters and dramatic arc. Chances are high that the listener will sympathize with the character and experience some sort... Read More
Pictures and images are more likely to be remembered than words. Pictures have this advantage over words, because of the way pictorial information is encoded. This is also referred to as the picture superiority effect. Psychology scholar D.L. Nelson explained this phenomenon with his sensory semantic theory. According to Nelson, pictures are perceptually more distinct... Read More