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The Importance of Multicultural Marketing

2. Oct 2019

Multicultural Marketing

Business, explainer video, multicultral marketing, marketing, diversity,

Multicultural marketing is aimed at different cultural audiences. It is typically built around a specific ethnic group’s cultural traits (e.g. their traditions, customs and celebrations). By doing so multicultural marketing acknowledges differences in perceptions and customs among consumers with different cultural backgrounds. Therefore, multicultural marketing strategies need to ensure that the marketing campaign resonates with... Read More

What is Big Data?

18. Sep 2019

Big Data in Business

Business, Big Data, Digital,

Big Data is about large amounts of digital information. It is, in fact, so large in size that managing it is complex – it is difficult to store or transport and complicated to analyze. Big Data is so big that it poses major challenges to most institutions’ processing capacity as traditional data management tools are... Read More