Simple Reads: The mysimpleshow Blog

 Video marketing has become very popular – it is easier than ever before to produce videos and get them online. But, how can you attract your target group if there are so many videos available online? How can you make sure that your video is the one that gets viewed by your target audience? Learn... Read More

I bet that you came here for answers in regards to your email marketing efforts and its success. Maybe your campaigns didn’t go as well as you would’ve expected them to go. Or maybe you’d like to make them perform even better. Whatever the case, you’re right to invest in email marketing, and here’s some proof:(Source:... Read More

Multicultural marketing is aimed at different cultural audiences. It is typically built around a specific ethnic group’s cultural traits (e.g. their traditions, customs and celebrations). By doing so multicultural marketing acknowledges differences in perceptions and customs among consumers with different cultural backgrounds. Therefore, multicultural marketing strategies need to ensure that the marketing campaign resonates with... Read More

Big Data is about large amounts of digital information. It is, in fact, so large in size that managing it is complex – it is difficult to store or transport and complicated to analyze. Big Data is so big that it poses major challenges to most institutions’ processing capacity as traditional data management tools are... Read More