It was Bill Gates who first said that “content is king”. That was over 20 years ago, but how right he was! Today, both small businesses and great corporations recognize the importance of content marketing. To get clicks and drive traffic to your website is what really matters. The right explainer video will generate those clicks, as more and more people tend to watch short online videos.
Artificial intelligence is now more and more applied to the content of video material. This means that your explainer video can bring a host of image keywords to searching lists, resulting in the video getting more clicks. Moreover, an engaging video on your site will cause a viewer to spend longer time on your website as it prompts further exploration. This is exactly what you want, because the more time viewers spend on your website, the better your ranking on search engines.
Your video, posted on different platforms, can potentially attract viewers to click in order to visit your website. Therefore, ensure that your video has clickable annotations or icons that will make it easy for a viewer to get more involved and lead them to a page on your site that will intrigue them even further. Also add a text link in the description of your video.
Clicks can bring traffic to your website but that is not all. Clicks can also take people from one page on your website to another on your website. Explainer videos can be used for this type of internal linking (i.e. adding links from one page to another page on your website). You can thus make use of video to navigate viewers to desired pages on your website. Do not overlook the power of internal linking through video!
Once you have decided to make explainer videos part of your content marketing strategy you need to consider the following:
- Know your audience – define them by determining who they are, what issues they have that need solving, what advice they would be interested in and what would appeal to them.
- Know where newly generated clicks need to take your target audience: will it increase traffic to your home page, or to a specific page on your site?
If video content is shared with forethought it will get optimal traffic to your website. It is a good idea to make sure that your explainer video is available on as many platforms as possible. Make sure to put your video on various sites that are relevant to the topic of your video, and definitely have it on YouTube. Also post it on various Social Media platforms.
Social media is probably one of the first ports of call when it comes to using explainer videos to generate clicks. Try to get your videos on the social media accounts of as many people as possible! The more platforms that it can be shared on, liked on and commented on, the better! The following tips can increase clicks on social media platforms:
- Upload your video rather than simply putting a link on a platform, in order to guarantee more viewing and more shares.
- Add easy social sharing buttons to your video, so that it can instantly and easily be shared.
- Post videos during peak hours to increase clicks. On most platforms these seem to be round about noon time and early afternoon.
Remember Bill Gates’ remark: “content is king”! If great video material forms part of your content and is posted on a consistent basis people will look out for your videos. Engaging videos, posted regularly, creates a following that will give you more likes, more views, more clicks! Sharing probability will increase and so will clicks to your site. So, make sure to include explainer videos in your content marketing strategy!