Why influencer marketing?There are dozens of other marketing methods, most of them you’re already familiar with, and they work out just fine. Why would you want to switch? Here are some reasons that may sway you towards discovering more about it.For starters, influencer marketing breaks the contempt young people have for modern advertising. Your regular video ads may be good for exposure because of the sheer number of views they receive on TV or on YouTube. But they’re annoying people. This is why so few millennials respond do ads.Influencers are the social media personas young people turn to in the absence of trust in the mainstream media and big corporations. Using popular social media platforms like Instagram or YouTube, they share their knowledge and opinions with the public.This makes people trust influencers as much as friends. That’s the kind of trust that can benefit your brand.Influencer marketing is also a great solution for direct sales. It doesn’t grant you as much exposure as banner ads or YouTube explainer videos, but the conversion rate is much higher. Most influencer endorsements would contain a strong CTA in them and a discount offer to make sure that conversion happens.If that sounds good, wait for this fact. Influencer marketing is one of the cheapest ways to reach a young audience if you don’t count email marketing. Out of all businesses that use influencer marketing, 70% make $2 per each dollar spent. The top earners earn over $6 for one dollar spent on marketing effort.If you’re intrigued by the possibilities that stand before you, here’s how you work with an influencer.
How to set up an influencer marketing campaignEvery influencer campaign begins with choosing your audience. Ultimately, it’s what all the other steps rely on. Do research to understand who are the people buying from you and what do they want to solve with your products.If you already know that, here’s your next step.
Choose the right influencerOnce you know the site or sites you want to market on, it’s time to choose the influencers you’re going to partner up with. Here are the basic criteria for your search:
• The influencer has over 5,000 subscribers
• They post regularly
• The page has high engagement rates
• They have previous experience of working with adsYou can either do the search manually, or use a website like HypeAuditor, Crowdfire, or Social Crawlitics to get a list of potential influencers. Do not stop at one influencer, though. Form a long list of people you can work with to make sure you still have opportunities if your offer gets rejected.Now, you may be wondering why the minimum limit for the number of subscribers is so low. The thing is, you don’t need to pay thousands of dollars to an influencer with millions of followers. You can significantly lower the costs by working with a micro-influencer.Micro-influencers are people with 5-25 thousands of subscribers. They don’t offer as much in terms of exposure to a large audience, but the conversion rate may be even better with an influencer like that. Their core audience wants to help them financially and will buy some products just because they know their favorite influencer is getting paid for this.