It has never been easier to write your own script. The quality of your script is the key to a successful explainer video.
At first, think about how to structure your video. The storyline template will guide you through the process.
Think about your audience:
Change your perspective! Keep in mind staying relevant for your audience. Your and their interests may differ:
- Which knowledge does your audience have?
- Is your topic difficult to understand?
- Do they know the technical terms and foreign words?
- Can your audience identify with the story?
- Is all information relevant to them?
Give your audience an overview:
Make your audience understand the big picture first. Afterwards, you can add details much easier and more effectively.
Use simple language:
Avoid technical terms, terminology, and special short forms.
Use short sentences:
The easier your audience can understand your text, the more successful your explainer video will be.
Think about 2 things:
– Will my audience understand the text while listening to it?
– Is my text easy to pronounce?
If your text it not easy, try to simplify it. Don’t use loanwords or difficult technical terms.
Introduce a main character to your story. It will help your audience to identify with the topic and story.
The character might have a problem or is stuck in a situation which could be solved. You can introduce a second character who is helping the first one or the other way round.
That brings your script to life!
Here’s our cheat sheet for you:
- Build a structure
- What’s the essence of your story?
- Regardless the context of your explanation, you should always put your audience first.
- Use the 5 rules of explanation.
- Use short sentences.
- Use simple language.