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Key principles of effective business coaching

26. Feb 2020

Business, explainer videos, coaching,

There are no impossible tasks in the world. They always have solutions that you just don’t know about. And sometimes, it takes a lot of time and resources to find the answers. Business coaching is a niche that can help you find the solutions quickly and efficiently without wasting your precious energy. According to the statistics of the WritingCheap agency, the industry is growing by 18% every year! But how can you find an effective business coach? In this article, we are going to dive into the processes of the provided services and their fundamental principles.


What is business coaching?

business coaching for sucess

Business coaching is a collaborative effort on achieving a client’s professional and personal goals in the context of the business or organization. The purpose, in this case, might be to improve both the results and performance of the business and career self-realization of the person.

Techniques aimed at developing human resources’ potential and performance. This may include corporate, management, and leadership coaching.

Business coaching helps to achieve the professional goals of clients: 

business coaching for working in a group

• career growth;

• improvement of communication skills; 

• improvement and competent management of their own work efficiency;

• overall work organization;

• strengthening leadership skills and strategic thinking;

• ability to resolve conflicts arising in the working environment; 

• creation of an effective work team aimed at productivity, etc.

Business coaching is addressed to those who need to improve the productivity, the comfort of working relationships, increase the stress resistance of the team, to set up a positive attitude to the collective work, and the achievement of business goals. In large companies, as a rule, coaches are on staff, for example, a specialist in work psychology. Often, the coach does not come from outside but is “born” inside the team. A high-class specialist working in a company periodically coaches lagging colleagues, helping them to grow professionally by sharing his knowledge with them. And sometimes, after a little training, this “inner” coach acquires a new high-paid profession.

In general, business coaching, as one of the most effective tools to increase productivity, is one of the most demanded services on the market. The total income of the coaching industry has surpassed $15 billion in 2020. 

Business coaches use various psychological techniques and instruments to achieve their goals. The diversity of ready software solutions can simplify the lives of coaches. Thus, explainer videos can become an excellent tool for effective business training as it is easier for many people to absorb information from video and audio sources with vivid illustrations. Moreover, customers can always have access to the video they want to re-watch or revise the material. Explainer videos can help coaches structure piles of information in short and easy-to-understand formats. It’s beneficial for both the coach and the client. The first one does not have to repeat the same data over and over again, while the latter can always check the information he is looking for without searching through notes or books.

business coaching with explainer videos for sucess

Among other pros, explainer videos can decrease the pressure of the studying process. Let’s be honest, education seldom makes us feel happy, especially after a tough day at work. When we watch something, we feel more relaxed and perceive the material quicker. In addition to this, this tool can turn the coaching session into a fascinating, funny, and remarkable experience due to the diversity of functions. Coaches can create cartoon-like stories to turn the training process into an enjoyable, humorous and stilly educational adventure. 


Principles of a business coach

• He is the trainer. He does not teach, and he does not impose his opinion, his vision, his life experience;

• He inspires, stimulates the awakening of the client’s internal resources so that the client himself starts to learn and finds further ways for his development;

• He allows the client to have his own opinion and express it freely, without pointing out obvious mistakes. In the course of work, the client finds these mistakes himself;

• He does not try to express the client’s thoughts by himself, but allows the customer to express them qualitatively;

• He does not allow the client to ‘get stuck’ in the past and to navigate through past mistakes. The main task is to move into the future;

• He offers options as to how the problem can be solved more effectively without going deep into the psychological analysis of the problem;

• He does not give any grades. His actions are purely motivational. Finally, the coach is a source of information, not an adviser.

The basic principles of coaching are the principle of awareness, as well as the principle of customer responsibility. What does it mean? Working on a goal is impossible without the client’s awareness of his real whereabouts, distance from the target, availability of resources, recognition of his desires, values, aspirations, and much more. In other words, a person must understand who he is, where he is going, and what lies in his “backpack”.

business coaching with responsibility

The customer then makes his conscious choice – what he chooses and where he will go in the future. And for this choice, he takes responsibility. It is the responsibility that awakens the motivation in a person to learn, develop, and achieve.

These are the principles that the coach “brings” to his client, awakening his initiative, passion, as well as his hidden potential and resources. They give the client a huge boost for any task in his life.

All business coach activities are based on five main principles:


  1. trust in people — a coach trusts people and believes in his customers. This is an essential point. The faith in a customer begins when he starts believing in himself, his own abilities, own strength, capabilities to get what he needs. It is only possible to help develop these skills in the client if the coach can believe in himself, and thus, believe in others. Over time, this confidence, supported by personal experience, will form a formula: “I believe that I can” = “I know that I can.”

  2. trust the environment — the coach hopes that the community loves us if we follow our own path. He understands that everything that comes into life has a deep meaning; you just have to make an effort to find and understand it.

  3. focus on the person or team — unlike traditional training or management, coaching is all about concentration on the customer with the help of active listening and strategic questioning.

  4. create the environment — a couch must help to create a productive and trustworthy environment where each member of the team can achieve their best results, assisting the business to prosper. In this condition, both the company and the people are mutually benefited.

  5. full development — a couch assists to develop both professional and personal potentials, determine customers’ passions, strong and weak points, talents and geniuses, and help to transform them into the desired results. 


About the Author Elizabeth McMillen

Elizabeth McMillen is a specialist in content writing for online sources. She is a passionate writer that helps students to improve their academic writing skills. At the same time, Elizabeth McMillen is interested in topics related to business, management, marketing, traveling, and education.