What is Big Data?

Big Data is about large amounts of digital information. It is, in fact, so large in size that managing it is complex – it is difficult to store or transport and complicated to analyze. Big Data is so big that it poses major challenges to most institutions’ processing capacity as traditional data management tools are not able to cope with the enormity of the data.

 

How big?

Big Data is measured in terabytes, petabytes and exabytes. No surprise then that specialised technology and special storage facilities are needed to handle the huge amounts of data. Big Data storage facilities have to deal with multiple zettabytes! Such vast quantities of data cannot be managed and analyzed with standard IT tools and procedures.

Sources of Big Data

Society constantly produces a lot of data. Social media platforms alone are creating vast quantities of digital material. People upload millions of photos and videos daily, post millions of tweets, exchange billions of messages & comments and create billions of documents daily. It is not unusual for social media to generate hundreds of terabytes of new data daily. 

 

Apart from social networks, other sources that produce vast amounts of data on a daily basis include: business transaction systems, customer databases, financial services, healthcare services & medical records, web clickstreams, scientific research & experiment-results, mobile applications, machine-generated data and real-time data sensors… all the bytes produced daily by billions of people result in Big Data! 

 

Characteristics

Big Data is often characterized using a number of “V’s”. These are explained in our video:

 

 

Managing Big Data 

Storing and processing Big Data provides great challenges! Clustered servers and powerful algorithms are needed to store and analyse vast quantities of data in a matter of minutes. The capacity required to quickly process huge volumes of data can overwhelm a single server. Therefore, specialized services (that provide Big Data technologies that can cope with the massive processing involved) are essential. Now, cloud computing provides an alternative approach to Big Data analysis, as Big Data systems can now be hosted in the cloud. Cloud-based Big Data is also easily accessible as data does not have to be downloaded.

big data

Benefits

Big Data provides big challenges, but also big opportunities. It provides opportunities to find insights in a vast variety of fields. Let’s consider a handful of these fields:

 

● Big Data benefits the business world: It has the potential to provide companies with broader perceptions relating to their customers and competitors. These insights can be used in marketing campaigns and customer services. Data collected from emails and databases, for example, can provide valuable information that companies can use to increase revenues and improve business practices in general.

 

● Big Data can help healthcare sectors to be more efficient: Data gained from electronic health records, social media, the web and other sources provides valuable information to health workers and medical researchers. The information can be used to study disease trends, to improve medical diagnosis, to develop medicines and to identify disease risk factors. 

 

●Big Data benefits transport and traffic sectors: Analysis of traffic data is used in the development of cars that are almost accident free and much safer to use. Aviation also generates data that provides valuable operational information. (Thousands of flights per day all contribute to vast volumes of data!) Even public transport produces Big Data. For example, the use of GPS technology generates (and makes use of) Big Data.

 

● Big Data benefits financial fields: Banking and finance make use of Big Data. The New York Stock Exchange alone generates several terabytes of new trade on a weekly basis!

 

● Big Data assists policing: Facial recognition technologies, CCTV footage, and DNA data bases all involves Big Data and this helps with the prevention and solving of crimes. 


● Big Data Benefits leisure and entertainment: It makes it possible for video streaming platforms to analyze viewer preferences and identify prevalent watching patterns. Social media stores vast amounts of data as users post, share, chat and make comments. Social media also uses Big Data to generate billions of personalized recommendations on a weekly basis.

How motion triggers the mind…

Why does motion increasingly form part of modern day design? Firstly, thanks to better technologies and advanced browser capabilities complex visuals can now effortlessly form part of an interface without compromising speed and performance. Secondly, motion has a great impact on the mind!

 

Focus

Motion triggers the mind by attracting attention to a specific predetermined aspect and then engages viewers on a deeper level. This is done by movement in direct view of the user or by movement in peripheral view. The brain naturally turns our attention to whatever is new in our environment. Movement is perceived as “something new”. Therefore, movement on the interface tells the mind “pay attention” and leads the eye to a specific area on the screen, an area with important or relevant content. 

 

 

Functionality

On a superficial level motion simply serves to make the screen look nice and to captivate the user. On a deeper level motion serves a far more profound purpose: it enhances interface functionality and usability. Moreover, motion not only adds greatly to the user’s experience and understanding, but makes it easier to navigate screens. 

 

Navigation

Motion triggers steering. For example, motion may highlight important steps in a user’s journey, or it may draw the user’s attention to key content and prompt relevant actions. Motion may also serve as markers that the user can use to navigate screens. (The motion helps the user to form a mental map that can help to retrace steps back to a specific screen, or a specific bit of information.) And so, motion helps to orientate users and helps them to navigate the interface. 

 

Clarification

Motion triggers understanding – we understand better with movement that aids visualisation. With the help of motion information can effortlessly be conveyed in a clear and concise way. For example, data can be presented using a combination of text and moving shapes and colours to give life and meaning to complex concepts. What’s more, motion is used to make it much easier for the user to utilise the information on the screen, by clarifying the flow of action. This is achieved as motion draws the user’s attention to what is most important, what is essential and what is viewed as more detailed additional information. By doing so motion reduces the amount of mental effort needed to get to the crux of the matter! In simple terms, motion makes it easier to sift through information.

 

Feedback

Motion serves to provide visual feedback. It may tell the brain that something is opening, or closing, or loading, or refreshing. This may be shown through the movement of a button or switch on the interface or some object moving, to indicate progress. This assures the mind and creates affirmation. Furthermore, delays in performance speed can be masked with the clever use of motion. As the viewer’s attention is drawn to entertaining movement, the waiting period seems to be shorter. 

 

Pleasure

Motion, of course, has great potential to create a pleasant visual experience. It can make an interface attractive and pleasing. Motion triggers parts of the brain involved in the release of dopamine – a chemical that affects emotions and sensations of pleasure. Motion can also trigger a sense of adventure. When there is movement on the interface, we want to discover what it is all about. It makes an interface exciting, fun and as such plays an important role in user experience!

Motion comes in various forms. It may be moving shapes, moving text, moving colours. It may be illustrations or animation. It may be photographs that have elements of movement, or 3D objects, or simply video footage. The options are countless. Whether it is a visual effect or an animation, the use of motion is seen more and more frequently. And it is not merely used to make an interface look pretty. Motion helps to inform users, guide users, impress them and ensures a pleasant user experience. For an optimal experience, motion is a must!

mysimpleshow’s Top Tips for Using Humor in Explainer Videos – Part 3

Humor in explainer videos is highly important to improve the quality and effectiveness of your video. If used effectively, humor in explainer videos allows you to fully engage viewers and share relevant information with them. Over the past few months, we have explored ways in which humor can be used to enhance explainer videos. Before we complete this series, we would like to share a few final thoughts on the use of humor in explainer videos with you. These valuable tips have been carefully selected to benefit mysimpleshow users. 

 

 

Plan carefully 

In order to engage viewers, carefully plan your explanation and consider where and how you will incorporate humor in explainer videos. There may be points in the explanation where you need to really grab your viewers’ attention and other places where you just need to nudge them to keep their focus on what you are explaining. These are ideal places to add humor. 

 

Exploit comparison 

Make use of comparison to add humor to your explainer video. For example, compare your business to competitors, making it as humorous as possible by overstressing noticeable features.

 

Use funny answers 

Give funny answers to the questions involved in your explainer video, before revealing and explaining the real answers.

 

Start with humor 

A simple way to make a funny video is to start the script with a humorous line or a funny anecdote. Explainer videos work best if they are kept short, so quickly move on to the main message. At the end of your video, make a link to the funny anecdote used at the start of the video, to round off the explanation in a neat way.

 

Learn from others…

Do not overlook the opportunity to learn from others! Watch humorous explainer videos and see how you can mimic some of the excellent examples that you come across. Great ideas can be adapted and incorporated in your own explainer video scripts. 

 

Choose carefully 

Incorporate humor in explainer videos with the target audience in mind. Everyone has a unique sense of humor, because it is based on our experiences in life. So, make sure that you know what sort of humor will appeal to your target audience. Ensure that you choose the type of humor that will best serve the explanation, as well as your audience. 

 

Apply comic timing 

When using humor, timing is paramount: the video needs to surprise the viewers with unexpected elements of humor, revealed at just the right time to have the desired effect. Experiment by placing the humor in different places in your script and test where it will have the best result.

 

Avoid sarcasm

Do not mistake sarcasm for humor. Your explainer video must be funny – not sarcastic. Humor, not sarcasm, adds value. Sarcasm will, in all likelihood, be taken in a negative light and not have the desired effect of putting a smile on a viewer’s face.

 

Test your script / video 

Your humor will only work if your audience also finds it funny. The humor needs to appeal to your target audience. So, get proof-readers and even proof-viewers to check if your explainer video has the desired effect, retains the viewer’s attention and engages the viewer with humor.

 

Enjoy the ride

Enjoy the experience – have fun with it! From writing the script to completing the video the whole journey of creating a humorous explainer video needs to be an entertaining ride for you too. Consider the advice and tips provided by mysimpleshow so that you can start the journey with optimal confidence!

 

Humor is an important tool in the making of explainer videos. A funny explainer video provides information as well as entertainment, which can transform an average explainer video into a compelling memorable viewing experience. By using humor your explainer video topic can indeed be engaging from the very beginning! However, be mindful not to over-use it, by incorporating humor with the necessary forethought. So, when making your next masterpiece carefully consider how humor can be used to enhance your explainer video. (Have you read Part 1 and Part 3 of this series?)

6 Suggestions for Writing a Video Description that Will Rank Better

When it comes time to post your latest video, it’s critical to have a good video description to increase the potential views you’ll get. The video description should clearly give your viewers an idea of what the video is about, but can also be a great tool to send viewers to your website or social media. We understand that it can be difficult to write the perfect explainer video description, so we’ve prepared 6 suggestions to help you produce a great description.

 

1. Be informative

People that are looking for videos aren’t usually interested in reading long and wordy descriptions. You don’t need to use the entire character limit for the description, that will be too long and will bore your viewers. Instead, keep your description simple and informative explaining what your video is about. 

video description is smart

Stay away from technical language that may be hard to understand by some, and stay away from providing false information as your video may be removed.

 

2. Be brief

Keep it descriptive and short, and let your video do the talking. You definitely don’t want any spelling mistakes or vague sentences to make their way into your description though, so to help you we’ve compiled a list of tools that will help you write accurate descriptions.

 

3. Use keywords in your video description

Your video description can be more than just an informative explanation of your video. You also want to make your video rank higher in searches by making it SEO friendly. Although you may have video description with keywordsincluded keywords in your title, it’s also useful to include some in your description to improve your SEO. Make sure your keywords are integrated smoothly in your text, and your video and website have a greater chance of being placed higher up in search results.

If you’re not sure what keywords to use, research the relevant words in your field of expertise, and be sure to stay away from language that is too technical, as users will never use these in searches. You should also stay away from single-word keywords since they are very competitive and often not specific enough for your purposes. Another place to consult for help coming up with keywords is Google’s Keyword Planner; you can find the keywords that are relevant to your video and field.

 

4. Add backlinks

Your video description is also a great place to put as many backlinks to your pages as you can. Send your viewers towards any pages related to your video, whether it’s a product you’re selling and advertising, your sales pages, or if you’re offering services you can link to your website or social media. Try to link back to a page on your site that has a call-to-action, such as a subscription form.

Also, include contact methods so your viewers can reach you and know that you’re open to questions and comments about your video. Bruce Holt, a marketer at Academized and Australian Help, explains that “social media and website links add credibility and professionalism to your post, and allows your viewers an opportunity to get to know you. It doesn’t hurt to link to similar videos you’ve made on the topic, or hint at other videos you’re making soon.”

include time stamps in your video description

 

5. Include time stamps

If your video is quite long or you want to direct your viewers’ attention to a certain part of your video, time stamps may be the way to go in your description. 

Your content will be easier for viewers to engage with, and you won’t be alienating viewers who simply don’t have the time to watch the video in its length but are still interested in the contents. You simply have to list your time stamps and identify the most important parts of your video, giving you a unique edge over many others out there.

 

6. The importance of citations and mentions

Users are more tempted to share content when they’ve been mentioned. If you mention the people who assisted in the production and development of your video, they’ll be a lot more likely to share it, increasing the reach and impressions of your content.

When your priority and expertise is video creation, it can be difficult to also write an engaging description, but you want to do everything you can to increase your chances of people viewing your video. Luckily, following these easy tips will give you amazing results in terms of increasing viewership.

 

 

Ellie Coverdale is a technical writer and blogger at UK Writings and Essay Roo. She is involved in a big marketing research, and loves sharing her opinion at blogs, such as Boom Essays.

Ed Tech Trends in 2019

2019 increasingly sees enhanced learning experiences thanks to continually improving technology. Educators who embrace new Ed Tech tools reap the benefits as innovative technology has the potential to truly engage and motivate students. The reality is that learning in 2019 is progressively digital! Let’s look at some of the Ed Tech trends that 2019 offers.

 

 

1. Laptops

As access to technology is getting better, the use of laptops and other mobile devices are becoming more common. Not only is device weight decreasing, but choices in terms of affordable devices with inexpensive software are increasing. This means that in 2019 we are moving closer to the possibility that every student has a laptop in school. Research can be done without delay. Work previously done on paper can be transferred to electronic devices – from laptops to tablets to smart phones. No surprise then that classrooms will increasingly embrace laptops as part of the normal school day.  

 

2. Wi-Fi

When it comes to Ed Tech in 2019 we see Wi-Fi connections being more readily available. The more mobile the environment, the more dynamic the learning and teaching can be! It is just so much more convenient to operate a laptop, tablet or mobile phone from anywhere in a classroom, from any desk or from any student in the classroom. (Applications like Airtame will increasingly be seen in use in 2019 that makes this possible.) As we enjoy more ways in which to access applications and communicate online the 2019 classroom makes optimal use of Wi-Fi.

 

3. Interactive Whiteboards

In 2019 interactive whiteboards have become an integral part of the classroom too. They allow for more interaction between students and teachers. Again, the increased affordability of smart solutions makes this more accessible to everyone in education. Interactivity provided by smart boards means that lessons can be far more engaging. It also means that teachers can accommodate a variety of learning styles. (Interactive whiteboards cater for tactile learners, visual learners as well as audio learners.) And so, a relatively simple Ed Tech device ensures that teaching is engaging, effective and exciting.

 

4. Gamification

Gamification heightens comprehension whilst also assessing levels of learning. This will be used more and more in 2019. Gamification tools like Socrative come to mind. It is a fun and effective tool that engages students and helps teachers to assess students on any device. (With a simple quiz or space race game students can have fun and learn at the same time while teachers use student performances to generate detailed progress reports.) With more smart devices available in 2019 gamification becomes a more feasible classroom activity that also helps to improve retention and comprehension rates. If electronic games are part of our everyday life, why can it not be part of the classroom!

 

5. Immersive Technology

What better way to learn than to be immersed in the field of study. Teachers no longer have to only rely on school trips to give students first-hand experience. Now they can make use of immersive technologies to take students to the museum! (By merely using a mobile device and AR technology ancient objects can be brought into the classroom for students to “see” and almost touch!) With VR tools (like Google Expedition) students can swim on coral reefs, visit outer space or even take a trip through the body’s circulatory system! Moreover, with students in realistic scenarios, created through digital environments, higher comprehension and retention rates are achieved. AR and VR are two technologies whose potential will continue to increase in classroom use in 2019. 

Innovative Ed Tech enhances learning and makes the classroom an exciting place to be! Modern technology allows teachers to reinvent ways of teaching. It provides teachers with empowering tools that are, in fact, also becoming quite indispensable! Ed Tech in 2019 will continue to support excellent teaching and optimal learning.

8 Creative Ways to Visualize Ideas with Explainer Videos

Visualization is essential in today’s business because it helps entrepreneurs concentrate on areas for improvement and generate more revenue. Before falling in love with your great idea, you have to see that image. Transforming high volumes of data into meaningful insights is challenging, but there’s nothing you can’t do. Use visualization to achieve your goals. Filter the information into snapshots which are usually more easily digestible. Explainer videos are an example of visualization. By effectively exploiting the power of visual and audio, you can better visualize your ideas and even fill content gaps. 

How can explainer videos transmit complex, intangible concepts? Well, ideas are conveyed through imagery rather than words. Since the human brain focuses on the visual world, delivering ideas in a film makes perfect sense. Explainer videos represent a beloved format for learning new things. As far as visualizing ideas is concerned, there’s no better medium than video. That’s pretty much what you need to know. Take a close look at these original ways to visualize ideas with explainer videos. Practice expressing yourself visually. The results will surprise you. 

 

 

1. Have an Effective Brainstorming Session 

The purpose of brainstorming is to come up with a solution to a problem. The process involves generating new ideas through intensive group discussions. It can help you get past your creative block and generate ideas you might not have considered. Hosting a brainstorming session with the members of your team can prove to be a waste of time, if not done properly, of course. Make sure to use visual aids. They can stimulate thoughts and ideas, which is great considering that the draft isn’t ready and you don’t know what to do with it. An explainer video will be more inspiring for your team than a PowerPoint presentation. 

 

2. Train Remote Employees 

Nowadays, employees carry out their duties away from the office. This is possible thanks to advances in technology and flexible working conditions. If you have a remote team, you no doubt have a hard time creating a more knowledgeable workforce. The distance doesn’t allow you to be very efficient. May not, but it challenges you to exercise your creativity. You can develop your virtual team using training-directed videos. Trainers don’t have to travel to various locations and employees can focus on their work. The explainer videos are available anytime and anywhere. The visual multimedia encodes experiences in the person’s long-term memory, so the information will be stored indefinitely. 

 

3. Creatively Explain Statistics 

Why do people find statistics so difficult? This probably has something to do with the fact that learning about numbers is difficult. Individuals have a hard time understanding simple, more intuitive solutions. Needless to say, it’s impossible for them to remember all those numbers. So, how do you go about explaining statistics? An explainer video can help transmit hard facts and information. Create visual statistics and don’t bore the audience. Forget about tables, charts, and visuals made in PowerPoint. They’re utterly boring. You’re better off using explainer videos, which provide the necessary space for combining data and the narrative structure. Tell a compelling story. If you don’t do that, you won’t spark curiosity or determine people to do further investigation. 

 

4. Give the Customer A Snapshot of Your Solution 

When it comes down to sales and marketing, it’s no longer about features and benefits. Customers couldn’t care less about that. They want products and services that can solve their common problems. People want to know that they matter to your business and need a guarantee that you can help them get past difficult challenges. The best way to describe a product or service is to explain how it’s a problem solver. What you have to do is show, not tell. Use an explainer video to clearly illustrate the problem and solution. Experts at HubSpot say that video is the most beloved form of content and there’s nothing people love more than watching entertaining videos. Now, you know what to do.   

 

5. Create an Authentic Brand Story

You’ve put in a great deal of work. To increase your impact, you’ve made your brand omnipresent. You’ve creates logos, graphic looks, icons, and so on. Let’s not even talk about the other pieces of marketing collateral. What now? Write a persuasive brand story and present it to the world. An explainer video can bring your brand’s story to life. Relying solely on words isn’t a good idea because people might not get the point. It’s important to visualize the essence. Express yourself creatively and understand there’s no limit. Unless you capture thoughts right away, make sure  to record them. Record your voice and think about including it in your project. This will make it more human.

 

6. Help Website Visitors Visualize the Sheer Volume of Content 

If you want to increase traffic to your website, create easily digestible content that allows visitors to glare and skim. Head of Brand Marketing at Studicus, John Cruz, states that “websites are part of your culture. However, the Internet is full of them. Make your content easy to grab and you’ll get lots of visitors. Visualization brings companies and clients together. So, use visuals to show off your ideas.” Well, we couldn’t have said it better. Include explainer videos on your homepage, landing pages, and blog section. People are more likely to spend time on your site if there is video. They don’t scroll down, meaning that if you want to get visitors’ attention, there’s no other solution. 

 

7. Incorporate Explainer Videos into PowerPoint Presentations 

PowerPoint presentations may be dull, but sometimes they’re necessary. They’re widely used everywhere in the world and become productive the moment you can provide the right material for the message. All you need to do to make a PPT presentation awesome is include an explainer video. The audience will recognize the clip, relate to it, and turn their attention back to you. This may not seem much, yet when all eyes are on you, having an entertaining video does come in handy. Not only can you say more with less, but also you can create the right mood. In case you didn’t know, you can create fantastic explainer videos with PowerPoint alone. Prepare your templates, build the scenes, and export quality videos.

 

8. Translate Your Core Business Values When Making New Hires

Are you still struggling to find the best candidate for the job? When hiring new employees, make sure they’re a good fit for the company culture. Great companies take the time to understand what makes up the company culture and why are employees engaged. What is more, these organizations make sure the new members of the team understand and embrace the company culture. Have you thought about using an explainer video when making new hires? A promotional film will translate the meaning of your desires. And it will save you precious time and money. 

To conclude, explainer videos are neat tools that can be deployed by virtually anyone. When you need to convey an idea, concept, or story, resort to video. Success will be yours. As far as explainer videos are concerned, there are endless opportunities. Basically, your imagination is the limit. 

 

 

The author: Elisa Abbott

Elisa Abbot completed a degree in Computer Science. She finished her study last year but is already a true expert when it comes to presenting a text in a creative and understandable manner. She regularly writes blogs for TranslationClientZone. Elisa is thirsty for knowledge and is always on the lookout for tips to share with her readers.

DIY Tools to Help Boost Your Business

Business owners can now become experts in the day to day management of their businesses with a vast array of online DIY tools that will boost their businesses. Let’s examine a handful of the DIY tools available today:

 

Project Management: Trello

Trello is a great productivity tool that will keep everyone in your team up to date. Trello provides you with an online board that enables you to organise information & tasks, and to keep track of what has been completed, what is in progress, and what still needs to be tackled. The Trello board is made up of lists that can be used as steps in a workflow or as categories for keeping track of your project. In addition, you can add cards to the lists to keep track of everything you need to do. Click on a card to add more detail (e.g. due dates or checklists). To keep everyone in the loop boards can be shared with all relevant parties, whether co-workers, family or friends. With Trello everyone in your team can know who is doing what, and what still needs to get done!

 

 

Video Creation: Mysimpleshow

Creating videos for training purposes, marketing content or mere advertising purposes cannot be easier done than with mysimpleshow. Create professional animated explainer videos using this online tool’s templates to write your own script. (A wide variety of templates, relevant to the business world, are provided – from “explaining your business”, to “pitch to investors” to “communicate corporate change” and much more.) Each template provides you with textboxes, plus examples of the type ofcontent that is needed. Or, use the option to simply import a PowerPoint document to serve as the script for your video. Once you have the script in place mysimpleshow reads it, selects key words and provides suggested images (or scribbles) to create an animated video. With easy editing tools you can choose which images you want to use and position them in each video scene, as you desire. You can even upload your own images! Then choose an audio narration for your script, choose background music, click “finalize video” and before you know it you have a professional animated video to suit your business needs.

 

Graphics: Canva

Canva is just the tool that you need for designing company documents, like annual reports, project proposals, company brochures, or even promotional postcards. Canva provides various templates that make design fun, yet professional. Canva can also help you to enhance social media posts with innovative ideas for photos, infographics or other visuals. 

The design quality of your business card, brochure, social media feed or website is important, as it gives the first impression of your business. Impressive design makes your company look good and trustworthy. Fortunately, there is no need for complicated and expensive software – with Canva you can accomplish most of the graphic design that your business needs. Use this tool to guide you when creating impressive designs for your business. 

 

Customer Service: SurveyMonkey

SurveyMonkey makes it easier for businesses to collect data and insights that will boost performance. It is a web-based survey tool with various options for helping your business to get the feedback needed from customers, employees and targets. It is easy and quick to create a survey: simply type your survey questions and add in your answer choices. SurveyMonkey also allows you to personalize the survey with different colours, a specific theme or by adding a company logo. Once the survey has been created you can preview it and also get recommendations for improving the survey, if necessary. All that still needs to be done is to send the survey to participants, by means of a link in an email or on social media platforms!

 

Social Media: Hootsuite

Social media provides a versatile vehicle for small businesses to use in their marketing campaign. However, managing social media accounts may be a time-consuming if not daunting task. This is where Hootsuite comes in. Hootsuite provides you with one easy-to-use platform. It allows you to schedule content in advance and see what’s working across the social networks that your customers use.

Hootsuite also allows you to track trends in order to create popular content. It allows you to create content from a variety of sources and stock images. Moreover, Hootsuite reports enable you to see the results of your social activity in one easy-to-understand report. You can then automatically share your most popular posts with a wider audience. Therefore, Hootsuite helps you to share marketing content, meet new customers, and expand your business. 

 

Designing Your Webpage Around Video Content

Video is an essential online communication tool. Text and images alone are no longer good enough. However, designing your webpage around video content needs to be done right. 

How the video appears on your website is important. Videos that form an integral part of your webpages are far more appealing than YouTube links. Innovative video embedding techniques can make your webpage captivating and showcase your brand in pleasantly effective ways.

For example, an interesting way to use a video is to have a clip that is initially still, but starts to play (with no audio) after a few seconds, to surprise the visitor. If you prefer to launch the video in a more subtle way you can make use of “watch now” play buttons with the video link imbedded behind it. When clicked, the video starts playing in a pop up box. Alternatively, a still image from the video can be used as a placeholder on your web page, with a ‘play’ button. When clicked, the video box expands and starts playing (without a pop up box). 

A video can also start playing by scrolling over an image with the video starting to play (preferably in mute) as a surprise feature. In other words, the video begins to play when the mouse hovers over what seems to be a still image. By activating a video with a mouse-over effect a visitor spontaneously pays attention. If the video is intriguing visitors will unmute it and continue to watch. This method allows for an unbroken integration of video into the webpage.   

 

Types of video to show

Do not add a video just for the sake of having it. Think carefully about the type of video that needs to be included to add value to your webpage:

 

 

  1. Background videos are used to make a great first impression. 
  2. An introductory video gives visitors the opportunity to determine if it can benefit their needs.
  3. About us videos help visitors to see and hear what you are all about. 
  4. Behind-the-scenes videos familiarize viewers with your company.
  5. How-to videos clarify aspects about your product / service. 
  6. Story videos create emotional connections with visitors. 
  7. Advertising videos explain products / services to influence the decision to buy.

 

A few more tips

Animation 

Video content on your webpages does not have to be film footage – do not overlook the potential of animation. Animated explainer videos can be used to grab the visitor’s attention. Animation adds a touch of motion and encourages viewers to stick around a little longer. They also have the additional advantage of being excellent vehicles for simple explanations about your product / service, or giving more information about your company (e.g. telling your company’s story).

 

Video Series 

Series of videos in your webpage design can help to highlight specific aspects related to your brand. Visitors can digest bite-sized pieces of information without being overwhelmed. As such, a series of short videos allows visitors to choose which clips they want or need to watch – they can watch those that they feel will truly benefit them. 

 

Call to Action 

It is important to suggest to visitors where to go next. Make sure that you include a call to action that prompts visitors to click and visit another page on your website where they will get more relevant information. Webpage navigation options can open opportunities for visitors to subscribe to your blog, request a quote, contact you, or even to watch another useful related video.

 

Quality 

The video needs to be of high quality, must look good and work fast. Poor quality video on your webpage is a definite no-no! Video draws attention and is used to impress. Therefore the quality of the video needs to be excellent. The video also needs to play effortlessly. If the video struggles to load or continually buffers it is not good for your brand image! 

The power of video in webpages is undisputed. We process images and videos much faster than we do text. Video can therefore engage a visitor instantly and, if done in the correct way, hold their attention. Video is an indispensable element of modern website design. So make sure to incorporate it in your webpage design to optimize your visitor’s experience.

Complete Guide To Promote Your YouTube Video

People may have different reasons for wanting to know how to promote YouTube videos online. Some people might want to promote YouTube video to promote their product or website online. We will outline the best ways to understand the methods of marketing your videos online and try to get the most views out of it. You can also find the promotion of visual clips privately in a group of 50 people if you don’t want the whole world to watch it.

The main intention of anybody posting a video on YouTube is because they want the whole world to see their video. YouTube does provide the appropriate Crowd Writer tools and necessary support to ensure that the video can be shared easily. But unless and until somebody does promote your YouTube video, it is very unlikely that it will go viral anytime soon. Let’s look at what it takes to make a video go viral.

 

Importance of Video Title & Description

To boost the video successfully after recording it, you need to assign an attractive video title. According to Alexa’s global traffic ranking, YouTube is the second largest search engine in the world, second only to Google. YouTube also gives you the option to associate a video description for your video as well. The title will be used to refer to the video in YouTube’s vast library of videos by the person who uploaded it, in addition to all the people who are viewing it. 80% of audiences share the YT stuff using the same title.

 

1.    Optimizing the Video Title:

What is the first thing that you notice when you are intently searching for a specific video on YouTube? It is the title. To understand how to promote YouTube videos online, it is necessary that the title contain target keywords. The title needs to be within 70 characters (including spaces) with both compelling and keywords. Use only letters and numbers in the title and avoid the Academist Help of special characters. It is highly unlikely that viewers will use symbols like “™ © ®” to look for a file. Instead of naming your file “final_video.mp4” or “final_video.avi”, make sure that you rename the video including the same keywords. The file name will be an indicator for search engines describing the contents of your file.

 

2.    Video Description:

YouTube provides users the option to add a description for the uploaded video. It is one of the effective point helpful in promotion. You can use more than 157 characters to explain the contents of the video. A maximum of 5,000 characters (including spaces) can be used. Search engines will only display the first 157 characters of the content description along with the title in the search results. Provide as much information using the entire character limit of the description. This will make it easier for YouTube to classify the contents of the video to enhance the search.

 

Using a Custom Thumbnail and a Call To Action

If you have a personal or company website, you can use your YouTube video to promote your website. Incorporate a call to action in the beginning and end of your videos to increase traffic to your site. You can use graphics to display your company logo with a simple message “this video is brought you by” followed by the logo. The same thing at the end of the video, “this video was powered by” followed by your personal website.

To skillfully promote your video, you need to have a custom thumbnail. There are some songs which we can recognize simply by looking at their thumbnail without even having to look at the title. The ideal thumbnail size is 1280 pixels wide by 720 pixels tall, with a minimum width of 640 pixels. Use an aspect ratio of 16:9 as this is the file type and size YouTube prefers. The image’s file size needs to be less than 2MB.

 

Introducing YouTube’s Creator Academy

YouTube Creator Academy is a MOOC (Massive Open Online Course) which gives users inside information on how to promote your YouTube video. The Academy delivers short 2-10 minute videos with high presentation value. Detailed information follows below the video regarding the lesson in the video. Users can even evaluate their knowledge retention of the information provided in the videos. New videos are added regularly. The Academy is a very effective way of learning the latest trends and employing the most up-to-date YouTube features. The Academy can help users in selecting topics, building an audience and becoming a brand on YouTube.

 

Sharing the Video with People You Know

You can share your visual stuff online with friends, family, and coworkers. YouTube provides several different options to share your videos. The first way is to simply copy the URL and paste it in a chat room or conversation. Another way to market a YouTube video is to, pause the video at a specific spot. Once the video is paused, right click on the video to reveal the option “Copy video URL at current time”. When you share this URL, the viewers will begin to watch the video from this specific point.

YouTube also provides the share button just below each video. Once users click on the share button, it will open the tab to share the video on social media. In the share tab, you can choose exactly where to start the video from. The share button also gives users the option to embed their video. It is one of the appealing feature for the video promotion.

 

Using Social Media to Share Your Video

Successful brands need to be discoverable on multiple social media platforms. Not only do they need to be discoverable successful brands also need to be active on all social media platforms. For YouTube video promotion, you should at least have a Google Plus, Twitter, and Facebook profile. In addition to these social media platforms, it is also advisable to have an Instagram, Snap Chat, and Pinterest profile.

One of the best ways to get noticed across multiple social media platforms is to add a watermark to your videos. The watermark gives you an option to share YT visual and brand, if you have one, at the same time. Alternatively, you can also use the subscribe button as a watermark on all of your videos. This will help to bring in more subscribers from numerous different social media platforms. At the same time, it will increase cross-platform recognition.

 

Create a Blog for Your YouTube Channel

If your online productivity has anything to do remotely with digital marketing, you need to build a personal brand to market your YouTube video. Once you achieve cross-platform recognition, it is imperative that you try to establish a personal brand. The personal brand will not only help you to popularize a particular video, but it will also help to accomplish viewer loyalty with your subscribers. Viewer loyalty is the key to establishing a monumental following and boosting viewer satisfaction.

Creating a blog is the best way to diversify your approach to digital marketing. The blog provides an opportunity to discuss issues and subjects which might be connected to the main subject of your videos. It also gives you the chance to pursue cross-platform advertising. Creating a blog means becoming active some or all of the following websites:

  1. Google Plus
  2. YouTube
  3. Facebook
  4. Twitter
  5. LinkedIn
  6. Pinterest
  7. Gravatar
  8. Blogger
  9. Foursquare
  10. Quora
  11. Disqus
  12. Slideshare

These are just some of the social media sites where you can pursue your blog. The other social media sites will be depending on the niche of your product or service.

 

Using Email to Promote Your Videos

Email marketing is one of the most effective ways to promote your YouTube video online. There are countless researches which have verified that simply having the word video in the subject line of the email boosts open rates and deters followers from unsubscribing. Videos can also be used as a tool to drive traffic to your main website. By showing viewers a teaser of a much-anticipated video, you can easily direct them to your main page.

 

 

The author: Stella Lincoln

Stella Lincoln is a Marketing Executive at Australian Masters and owns a blog at Educator House. She is a single mom and has previous working experience as a Writing Consultant with HarperCollins Publishers.

https://www.linkedin.com/in/stella-lincoln/

 

5 Examples on How to Use Explainer Videos in Marketing

Most people are visual learners which makes videos the new marketing gold mines because they help them absorb information easily and in a very short time. Using videos in your marketing materials can help boost their effectiveness. While including the word “video” in your email subject line can increase open rates by 19%, explainer videos on landing pages can increase conversions by as much as 80 percent.

Why is that? Simply because more and more consumers prefer watching a short video to learn more about a product than waste a few minutes reading about it. A good explainer video is supremely shareable and can help with branding and awareness.

Read on to find out the best 5 examples on how to use explainer videos in marketing your company.

 

Product awareness

Explainer videos for product awareness or differentiation are probably the most common use of explainer videos for marketing. Using explainer videos for product awareness isn’t about telling your audience that your product is the best solution for their problems but rather about showing them how it works and how it can fix a problem they are facing.

A series of videos on your website to guide potential customers to purchase is essential because today’s customers go through more than half of the buying process on their own. Most companies use explainer videos on their landing pages to influence their visitors to stay longer on their website leading to an increased possibility of making a purchase.

Explainer videos that describe products have appeared as a solution to the hesitation of consumers to purchase products or services online. There is nothing to judge about their hesitation because not having a clear idea of how a product looks and works could lead to making a purchase that will make them waste their money.

Thus, by including a product explainer video, describing the features, and showing consumers exactly what it does, it will result in urging the customers to make the purchase. This video from MuleSoft is a great example of how an explainer video can help buyers learn for themselves how the company’s product works.

 

Company culture

An explainer video is a great way of showing consumers and prospective employees the culture of your business and what kind of people work for your company. Within your video, you can show how the average workday goes and attract both consumers and skilled employees that will empathize with your brand.

Company culture explainer videos are ideal to be placed on your “About us” page of your website. All visitors will get a quick idea about your brand and feel more engaged to find out more about your products or services. Also, explainer videos can translate the corporate culture to new or prospective hires more easily and make them relate with your company straight away.

Telling your story to the world, showing views who is the team behind your projects and how you bring your products to life is one of the best ways to boost trust and position yourself as an expert in your industry. Your viewers will see that you’re not just another corporate entity, but a team of actual human beings who they can relate to.

 

Internal training

Explainer videos for training employees are a unique and engaging way to make sure that your employees retain the information they need for working more efficiently. It seems that using animated or whiteboard explainer videos as a tool for training employees is nothing new. They are used by companies worldwide that understand the importance of helping their employees get closer to their corporate culture, obtain new skills, and stay informed about the latest trends.

Instead of the classic instruction manuals and face-to-face seminars that may bore the employees, explainer videos can be tailored to the employees’ rhythm and their entertaining style will catch their interest making the learning process more efficient. There is a multitude of studies that support the memory effectiveness of visualizing the message rather than just hearing it. Apart from displaying the message, explainer videos add a plus of entertainment, thus helping employees retain nearly 50% of the information while watching the video.

Explainer videos for training employees effectively can also lead to reduced costs for your company. Your company will no longer have to organize new training sessions every time you hire a new employee or when procedures change. Internal training videos can be updated easily and your company won’t have to provide your employees with an expert to pass on the information to the staff.

 

Videos in Social Media

Every social media platform uses videos today and you should ride the wave for your own benefit. Consumers can be reached a lot easier via social media and if you go video, they are going to watch it for sure.

The social media platform Facebook announced that they will be focusing their efforts on creating more meaningful social interactions through video experiences.  A report published by Digiday showed that nearly 85 percent of all videos existing on Facebook are viewed without sound. Moreover, Facebook’s own research showed that 80 percent of users react negatively when loud videos take them by surprise and that captioned video ads increase view time by an average of 12%.

Thus, you may now understand that since you have only a few seconds to engage your consumers before scrolling down to another post, it is vital to add video 

captions to connect with your audience and make them watch your explainer videos. Dina Indelicato, a translator from PickWriters, explains that “Translation options are also a new golden rule for captioning the interest of the consumers if you are marketing your brand to a wider, international audience.” 

Although every explainer video should be viewed with the sound switched on because voiceovers with the right inflection and tone can build trust, humanize your brand and persuade viewers to take action, social media habits show that video captions may be a better approach.

 

Customer feedback

The FAQ pages on every business website aim to manage effectively customer feedback and questions. Explainer videos for answering the questions of your customers are a more engaging way to address customer queries.

Maintaining existing customer relations and properly informing your potential customers are essential for any company. As consumers want to feel valued and you have to provide them with a personalized experience with your brand, you need to address their experiences with your company whether they were negative or positive. For example, Drift company has come up with a great idea of answering customer queries every Friday through a video.

Taking the time and effort to answer your customers’ questions through explainer videos will make them feel special and valued.

Visual media generates interest for your brand in a way that words cannot by answering questions like “who?”, “what?”, and “why?” within a short amount of time through motion, information, and entertainment. There is no doubt that video is an integral component of brand marketing strategy. Moreover, with the rise of mobile video viewership and the rise of platforms like Facebook, YouTube, and Instagram, explainer videos can be used to effectively drive conversions.

 

The author: Elisa Abbott

Elisa Abbot completed a degree in Computer Science. She finished her study last year but is already a true expert when it comes to presenting a text in a creative and understandable manner. She regularly writes blogs for TranslationClientZone. Elisa is thirsty for knowledge and is always on the lookout for tips to share with her readers.