5 Simple Tips to Create an Explainer Video

Facebook LinkedIn  Twitter post

Life in the fast lane means that we do not have time to watch long videos, let alone read pages and pages of information. That said, coupled with the fact that our brains process videos considerably faster than text, no wonder explainer videos are so popular! So, how do you go about making an explainer video? We share a few simple tips:

 

Find a structure

Consider carefully what needs to be explained. Think who your target audience will be and what the purpose of the video is. What do you want to achieve? Promote a product / service? Explain a process? Introduce a person? Share a phenomenon? These considerations will aid in the structuring of the explanation. structure in explainer videos

It is important to consider the key points that you want to make in your video. Break down the information into simple steps, in order to structure the explanation into easily-digestible chunks of information. Once you have a clear structure for the explanation it may be easier to write a script.

 

Tell a story

Stories in explainer videosFor a good explainer video, you need to have a good script. Keep it short, keep it clear and keep it simple. It is always a good idea to build your explanation around a story. Whether young or old, people love stories, especially if they can identify with characters in the story. This is a sure way to engage your target audience. Create a protagonist that is similar to the target audience and place him / her in a situation that the target audience is likely to identify with. Once you have a good script, you will find that you have truly applied the 80/20 principle in the process of creating a good explainer video! (The 80-20 principle maintains that 80% of the result comes from 20% of input.) The script forms the foundation of the video. So, make sure that you write an excellent script! 

 

Find pictures

Videos need images! Images help to explain concepts more effectively. They help you to show, rather than tell, and so create a strong explanation. (Having said that, it will help you little if you have outstanding images, but a poor script!) 

explainer video pictures

Highlight key words or key phrases in your script. These will be crucial when you translate script into images! Consider which images may best represent the key words and key phrases. Also begin to think about sourcing the necessary images. Where will you find them? The easiest will be to make use of a video creation tool. (If you use mysimpleshow key words and phrases will even be selected on your behalf by the tool and corresponding images are suggested. This makes your job considerably easier!)

 

Good quality audio

Voice over in explainer videos

Good quality audio is paramount for a good explainer video! And when it comes to the audio, three issues need attention: the voice-over, the delivery speed, and background sounds: 1) The voice must be clear and not overpowered by background music. If you intend to record a voice-over, make sure that this takes place in a quiet room. 2) Keep the voice-over at a reasonable pace! The talking must not be too fast – information will be missed. Nor must it be too slow – that will be a bore! 3) Also consider effective sound effects and suitable background music. With the right choice of music, one can set the tone of the video and evoke the desired emotion to engage the target audience.

 

Video creation tool

explainer video creation toolDecide how you will make the final product. The right choice can make all the difference! You can either make the video yourself, using a camera and video editing program. Or, alternatively (and less complicated!) use a video creation tool. This is indeed highly recommended! There are various websites available online that allow you to create your own animated explainer videos. With a large variety it may be difficult to choose the right video creation tool. However, mysimpleshow is not only super easy to use, but also clutter free! There is no paraphernalia that side-tracks one and causes decision making to be difficult. The process is simple and straight forward: Choose a script writing template. Write the script. View the suggested images for each scene. Make alterations if needed. Change the positioning and / or size of the images, if desired. Choose the voice-over and background music. Click to render the video – And you’re done!  

 

With these simple tips anyone can create an explainer video, enjoying the process, and create a masterpiece that will also benefit others!

How to attract your target group with video marketing

Facebook LinkedIn  Twitter

Video marketing has become very popular – it is easier than ever before to produce videos and get them online. But, how can you attract your target group if there are so many videos available online? How can you make sure that your video is the one that gets viewed by your target audience? Learn more about how to attract your target group with video marketing.

 

Types of Videos

 

Make sure that you carefully consider the type of video that will attract your target audience. Content videos provide targets with something that is useful to them. So, create engaging content videos, rather than mere video advertisements, to attract your target group with your video marketing. The following types of content videos need to be considered: 

 

1. Unboxing Videos

This may just be the type of video that helps the target audience with decision making and takes a potential customer to the end of the buying funnel! An unboxing video is essentially an initial review of a product. It helps potential buyers to make sure that your product is really what they are looking for. 

video marketing for marketing funnel

2. Story Videos

People like stories. A story about your product solving a problem, or even your company story can attract your target audience via video marketing. As curiosity increases, targets may go on to find out more about your products.

 

3. Behind-the-scenes Videos

Insider information gives a target a sense of familiarity with your business practices and also provides targets with an opportunity to determine if they feel comfortable with your company.

video marketing with personal videos

4. Testimonial Videos

Testimonial videos featuring interviews with loyal customers are very useful in attracting a target audience. If your product is of a high standard your customers will show their satisfaction and elaborate on the greatness of your product! 

 

5. Humorous Videos 

People like videos that put a smile on their faces and make them feel good. Therefore, include humor in the videos that you create for your target audience. Make your viewers laugh – the more relaxed, the more likely they will be to investigate further.

 

6. Explainer Videos 

Animated explainer videos have the potential to highlight benefits in simple, clear, concise terms and to attract the target audience. Animation brings a fun element to the viewing experience. With ease, animated explainer videos can be created with mysimpleshow and uploaded to your website or to video platforms like YouTube!

video marketing with explainer videos7. Educational Videos

Make educational videos, featuring your product, service or simply a topic in your field. You can teach your audience how to use your product / service, or simply provide them with useful tips.

 

Connecting Targets with Videos

 

There is no point in having excellent videos somewhere on the web….but no-one knows about them. Make sure that your videos are found easily. 

 

Video platforms, like YouTube, are an important port of call – create your own channel to promote your videos.

• Make use of existing video channels that already connect with your target audience! By inviting them to post your video, you can attract your target audience with optimal ease. 

• Post your videos on social media sites.

• Put your videos on your own website. (See our blog on “Designing your Webpage around Video Content.)

• Make your videos available to bloggers that write about topics relating to your product or service.

• Make sure your videos have good rankings on search engines. 

 

 

 

 

Engaging Thumbnail Images

Make sure that your video thumbnail image is engaging. This is the first image that a potential viewer will see – it therefore plays a significant role in whether targets will click to watch, or not. The image needs to be attractive and captivating. Moreover, the thumbnail image is relevant to the SEO ranking. If the keywords used in a search match the thumbnail image of your video it has a greater chance of being clicked on (as opposed to thumbnails with unrelated images or less attractive images).

video marketing with good thumbnails

Include a Call-for-action

Great video content has great potential to get the attention of your target audience! Whatever type of video you use, on whichever platform, always make sure that there is a call-for-action or a link to your website for targets to use. Calls-for-action and links should not be “in your face”, annoying, or overpowering. Include calls-for-action in a subtle tasteful way – yet not hidden away where targets may not see them at all. As you successfully attract your target audience be assured that they will answer your call-for-action!

How To Be More Successful With Your Email Marketing Campaigns

I bet that you came here for answers in regards to your email marketing efforts and its success. Maybe your campaigns didn’t go as well as you would’ve expected them to go. Or maybe you’d like to make them perform even better. 

Whatever the case, you’re right to invest in email marketing, and here’s some proof:

email marketing stats

(Source: Statista)

 

According to the statistic above, 281.1 billion emails were sent and received in 2018 alone, which means that email is a medium that is widely used, despite some past ominous predictions (which were spread around through email, by the way).

So, let’s see what you can do for your email marketing campaigns to be more successful.

 

Definition

Let’s see what a campaign is, before going through with the rest: An email campaign is sent from a brand, service, business, you name it, to every email address on an email list, in order to let them know about… Well, something. Be it new features, a special offer and so forth.

The goal is to entice the subscribers into taking some sort of action, without blowing up your marketing budget.

And while it sounds simple, setting up a successful email campaign goes beyond clever copy and great visuals-even though these are the basis on which one must build.

 

Set realistic goals

Without proper, achievable goals, you cannot know exactly what you’re aiming for. And without knowing that, you have no idea what to create in the first place.

Is your aim to reactivate inactive subscribers? Maybe you’d like to promote a seminar. Or perhaps you want to build a landing page that will aim for the recipient to use a discount code found in the email and, ultimately, buy, thus optimizing your conversion rate (CRO).

Whatever it is that you aim for, your email campaign should reflect that. Otherwise, the subscriber won’t know what the email is all about, and without them knowing a piece of information like that one, don’t expect them to convert in any way.

email marketing subscribers

Write a compelling subject line

The first thing a subscriber will notice about your email will always be the subject line. This means that you have to make it as enticing and personal as possible.

You see, an email is like a knock on the door, so why not call your subscriber’s name while we’re at it? It’s the best way to get enough attention to make them open the email itself.

You can study your competition, see what they’re up to and create an email subject line that will surpass theirs.

aim for email marketing

Add a name or something your subscribers have already purchased – if we’re talking about an email that aims for suggestions – or something that needs to be replenished – if we’re talking about replenishment emails.

Word of warning, however: Do not, under any circumstances, use spam-triggering words and phrases. Avoid things like “Congratulations” or all caps, if you want to keep your deliverability rate intact.

 

Craft copy and CTAs carefully

One thing you can easily go overboard with is the copy of your email. It may be the nicest thing, being able to write and write about something you’re excited about, but you just need to keep yourself from doing this, more often than not.

You need a small body copy that will be saying enough for your customer to understand why they received the email, without saying too much – you’ve got no more than a few seconds to make an impression, you know!

CTA for email marketing

If you want to show something more contemporary and fun, try and add a “Read more” or “See more” to your email and redirect your subscribers, thus increasing your CTR!

 

Pro tip:

If you’re aiming to boost sales, maybe you should include an explainer video instead of a simple newsletter with text and images! This is bound to increase CTR, engagement and, ultimately, sales!

explainer videos for email marketing

The second thing one can go overboard with is CTAs. So, don’t overdo it. You need only one – two at most! – to get your point across and get users to do what you want them to do.

The most tricky part is to not pack your email copy with CTAs, which is difficult to avoid, given the fact that you need your openers to do something. Just use a couple, one at the beginning and one at the end. Or even one at the end will do.

And if you need your CTA to be clear and concise, you want to make it small enough to be memorized, if needed. 

 

Test before you send

A/B testing is non-negotiable if you want to make sure that your email campaign will actually work and you haven’t wasted time or resources. You need to test for everything: Colors, design, copy, CTAs, subject lines, the works!

Of course, you’ll need to test for mobile and desktop view on top of everything. You see, you’ve only got one shot, so you need to make sure it will be the right one.

Test one component at a time, to make sure that you know what made a difference to the open and click-through rates, try different combinations and study your data very well. That way, you’ll end up with emails that will most definitely convert, seeing as you’ll know what was preferred, by whom and why.

test for email marketing

Takeaway

Of course, there are more things you need to do, such as clear your email list, make sure that you’ve got active subscribers on there and segment-always segment!

So, what do you think? Are those tips and tricks enough to help your email marketing campaigns be more successful? Are there any tips we haven’t mentioned that you’ve used?

Don’t forget to tell us in the comments and as always, share the knowledge!

 

About the author Téa:

author email marketing campaignTéa Liarokapi is a content writer working for email marketing software company Moosend and an obsessive writer in general. In her free time, she tries to find new ways to stuff more books in her bookcase and content ideas-and cats-to play with.

How To Develop A Channel On YouTube: 6 Steps To Popularity

YouTube is one of the biggest online platforms with a lot of potential for any creator. It may seem scary to start your own channel, but it’s actually not that complicated. Here’s how you can develop a channel on YouTube with these six easy steps.

 

1. Create Your Brand

idea for YouTube Channel

The very first and extremely important step is to create your brand. It is crucial for you to know what your channel will be about and how you will be positioning yourself. Knowing what your channel and brand are about will help you employ the art of storytelling in your strategy better. Here are some questions you should ask yourself:

– What is my channel going to be called and why will it be called that way?
– How is my channel different from everything else?
– What are the topics I will be covering?
– What will be the format of my videos (e.g. how-tos, reviews, etc.)?
– What will be the tone and style of my videos?
– Will I be the only one making these videos?

You must offer something professional and take this endeavor seriously. If you really want to get famous with the help of YouTube, you will need to take this as something more than just a hobby.

As a B2B-focused channel, you will need to dedicate more time to product demos and trade shows. These two topics are considered some of the best formats for generating B2B leads.

 

2. Write Great Video Scripts

concept for YouTube ChannelThe next thing you will need to start doing is writing great video scripts. You have to determine your format, set your tone, research the topic, and start writing. Some video formats that you may find interesting include:

– Reviews: Reviews are extremely popular when they come in a video format. People love hearing expert opinions on a product or service they want to try.
– Covers: If you think that you have some talent when it comes to singing, you can start recording covers of popular songs and publishing them to YouTube. You can then switch to your own songs and even give live performances.
– Analysis: From analyzing comics to analyzing films, analysis videos are valued a lot as they provide insight and educate the audience looking for such knowledge.
– Explainer: Explainer videos include everything from how-tos and step-by-step videos to tutorials and guides. They are just as popular as reviews. Besides, you can create professional explainer videos easily with online video maker tools like mysimpleshow. This format is one of the most in demand too as YouTube users love explainer videos.
– Commentary: Sometimes called reaction videos, commentary videos are usually about giving your thoughts on a certain situation or the latest news in your industry.

Once you choose your format and sit down to write your scripts, you will need to keep in mind that your videos should have a certain tone that will be a part of your brand. Make your videos around 5-15 minutes long as this is the best length for YouTube videos. And always remember about the quality! Even if you don’t have the best equipment, you can still provide value with stories and information.

 

3. Shoot Your Videos

Shoot Video for YouTube

Shooting your videos is a very responsible step. You will need to decide whether you will be simply doing a voiceover or you will be actually filming. Maybe you want to create an animation! But for now, we will settle on shooting your videos.

Think about the style of your videos. Determine the settings that will be relevant to the topics you are discussing (e.g. if you are a cooking channel, you will be filming in the kitchen). Prepare all the necessary props and dress up appropriately. You don’t want to look bad on camera. Make sure that your background looks decent and get rid of any unnecessary sources of noise.

You will need to have a good mic and a camera. If you don’t have a camera, even a smartphone will be enough. Find a way to place it well and set up your frame. Don’t forget about the lighting as it is essential for a good-looking picture.

When you will be shooting videos during the B2B events you hold or attend, you will need to make sure that what you recorded is of good quality. This is because you will not have the ability to reshoot them in case something goes wrong.

 

4. Edit Your Videos

Editing for YouTube

After you’ve shot your videos, it’s time to sit down and edit them. You will need to get rid of the bad takes or unnecessarily long pauses or those times you forgot the line. A good idea would also be to add some transitions but don’t get too fancy as your video may end up looking like a presentation done in PowerPoint.

Choose a piece of music to play in the background. Try to find something that is not copyrighted or is free to use so that your video doesn’t get demonetized. If your mic didn’t work in some places, re-record the audio separately for those bits.

 

5. Make Your Description Awesome

Best YouTube Video

When you upload your video to YouTube, the title is not the only space you will be filling out. There are also the tags and the description as well as some other settings that need your attention and are necessary for your video to show up in the search results and recommendations.

Work on your tags. They need to be relevant to your video and reflect what is going on in it. Put the specific tag at the beginning of each phrase you use. For instance, “How to bake a cake” would turn into “baking a cake” and some other tags like “cake”, “bake”, and “baking”.

Don’t forget about the description! Check out 6 Suggestions for Writing a Video Description that Will Rank Better for some tips. Write a short summary of your video and add all the links to your social media and whatnot. Always keep in mind that everything you write should be centered around B2B.

 

6. Publish and Promote

Publish YouTube Channel

Lastly, publish and promote your video. Once you hit that “Publish” button, go to the video’s page and check that everything looks just like you set it up to be. You will also need to go to the video manager in your account to see if there are any changes done to your video as well as access some valuable insights.

Remember to promote the video on all your social media accounts. Don’t be too pushy though and don’t try to message every single person you know asking them to watch it. Instead, put together a post with a short announcement saying that you would really appreciate any support.

 

7. Final Thoughts

All in all, developing your own channel on YouTube is a bit difficult but you will be able to manage it if you follow some rules and avoid making stupid mistakes. Keep in mind the advice in this article, stay dedicated, and work hard and you will be on your way to popularity with.

 

 

About the author Frank Hamilton:

Frank Hamilton has been working as a translator at translation service TheWordPointHe is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.

 

What is Big Data?

Big Data is about large amounts of digital information. It is, in fact, so large in size that managing it is complex – it is difficult to store or transport and complicated to analyze. Big Data is so big that it poses major challenges to most institutions’ processing capacity as traditional data management tools are not able to cope with the enormity of the data.

 

How big?

Big Data is measured in terabytes, petabytes and exabytes. No surprise then that specialised technology and special storage facilities are needed to handle the huge amounts of data. Big Data storage facilities have to deal with multiple zettabytes! Such vast quantities of data cannot be managed and analyzed with standard IT tools and procedures.

Big Data

Sources of Big Data

Society constantly produces a lot of data. Social media platforms alone are creating vast quantities of digital material. People upload millions of photos and videos daily, post millions of tweets, exchange billions of messages & comments and create billions of documents daily. It is not unusual for social media to generate hundreds of terabytes of new data daily. 

 

Apart from social networks, other sources that produce vast amounts of data on a daily basis include: business transaction systems, customer databases, financial services, healthcare services & medical records, web clickstreams, scientific research & experiment-results, mobile applications, machine-generated data and real-time data sensors… all the bytes produced daily by billions of people result in Big Data! 

 

Characteristics

Big Data is often characterized using a number of “V’s”. These are explained in our video:

 

 

Managing Big Data 

Storing and processing Big Data provides great challenges! Clustered servers and powerful algorithms are needed to store and analyse vast quantities of data in a matter of minutes. The capacity required to quickly process huge volumes of data can overwhelm a single server. Therefore, specialized services (that provide Big Data technologies that can cope with the massive processing involved) are essential. Now, cloud computing provides an alternative approach to Big Data analysis, as Big Data systems can now be hosted in the cloud. Cloud-based Big Data is also easily accessible as data does not have to be downloaded.

manage big data

Benefits

Big Data provides big challenges, but also big opportunities. It provides opportunities to find insights in a vast variety of fields. Let’s consider a handful of these fields:

 

● Big Data benefits the business world: It has the potential to provide companies with broader perceptions relating to their customers and competitors. These insights can be used in marketing campaigns and customer services. Data collected from emails and databases, for example, can provide valuable information that companies can use to increase revenues and improve business practices in general.

 

● Big Data can help healthcare sectors to be more efficient: Data gained from electronic health records, social media, the web and other sources provides valuable information to health workers and medical researchers. The information can be used to study disease trends, to improve medical diagnosis, to develop medicines and to identify disease risk factors. 

 

●Big Data benefits transport and traffic sectors: Analysis of traffic data is used in the development of cars that are almost accident free and much safer to use. Aviation also generates data that provides valuable operational information. (Thousands of flights per day all contribute to vast volumes of data!) Even public transport produces Big Data. For example, the use of GPS technology generates (and makes use of) Big Data.

 

● Big Data benefits financial fields: Banking and finance make use of Big Data. The New York Stock Exchange alone generates several terabytes of new trade on a weekly basis!

 

● Big Data assists policing: Facial recognition technologies, CCTV footage, and DNA data bases all involves Big Data and this helps with the prevention and solving of crimes. 


● Big Data Benefits leisure and entertainment: It makes it possible for video streaming platforms to analyze viewer preferences and identify prevalent watching patterns. Social media stores vast amounts of data as users post, share, chat and make comments. Social media also uses Big Data to generate billions of personalized recommendations on a weekly basis.

How motion triggers the mind…

Why does motion increasingly form part of modern day design? Firstly, thanks to better technologies and advanced browser capabilities complex visuals can now effortlessly form part of an interface without compromising speed and performance. Secondly, motion has a great impact on the mind!

 

Focus

Motion triggers the mind by attracting attention to a specific predetermined aspect and then engages viewers on a deeper level. This is done by movement in direct view of the user or by movement in peripheral view. The brain naturally turns our attention to whatever is new in our environment. Movement is perceived as “something new”. Therefore, movement on the interface tells the mind “pay attention” and leads the eye to a specific area on the screen, an area with important or relevant content. 

 

 

Functionality

On a superficial level motion simply serves to make the screen look nice and to captivate the user. On a deeper level motion serves a far more profound purpose: it enhances interface functionality and usability. Moreover, motion not only adds greatly to the user’s experience and understanding, but makes it easier to navigate screens. 

 

Navigation

Motion triggers steering. For example, motion may highlight important steps in a user’s journey, or it may draw the user’s attention to key content and prompt relevant actions. Motion may also serve as markers that the user can use to navigate screens. (The motion helps the user to form a mental map that can help to retrace steps back to a specific screen, or a specific bit of information.) And so, motion helps to orientate users and helps them to navigate the interface. 

 

Clarification

motion triggers ideasMotion triggers understanding – we understand better with movement that aids visualisation. With the help of motion information can effortlessly be conveyed in a clear and concise way. For example, data can be presented using a combination of text and moving shapes and colours to give life and meaning to complex concepts. What’s more, motion is used to make it much easier for the user to utilise the information on the screen, by clarifying the flow of action. This is achieved as motion draws the user’s attention to what is most important, what is essential and what is viewed as more detailed additional information. By doing so motion reduces the amount of mental effort needed to get to the crux of the matter! In simple terms, motion makes it easier to sift through information.

 

Feedback

motion triggers feedbackMotion serves to provide visual feedback. It may tell the brain that something is opening, or closing, or loading, or refreshing. This may be shown through the movement of a button or switch on the interface or some object moving, to indicate progress. This assures the mind and creates affirmation. Furthermore, delays in performance speed can be masked with the clever use of motion. As the viewer’s attention is drawn to entertaining movement, the waiting period seems to be shorter. 

 

Pleasure

Motion, of course, has great potential to create a pleasant visual experience. It can make an interface attractive and pleasing. Motion triggers parts of the brain involved in the release of dopamine – a chemical that affects emotions and sensations of pleasure. Motion can also trigger a sense of adventure. When there is movement on the interface, we want to discover what it is all about. It makes an interface exciting, fun and as such plays an important role in user experience!

motion triggers creativityMotion comes in various forms. It may be moving shapes, moving text, moving colours. It may be illustrations or animation. It may be photographs that have elements of movement, or 3D objects, or simply video footage. The options are countless. Whether it is a visual effect or an animation, the use of motion is seen more and more frequently. And it is not merely used to make an interface look pretty. Motion helps to inform users, guide users, impress them and ensures a pleasant user experience. For an optimal experience, motion is a must!

mysimpleshow’s Top Tips for Using Humor in Explainer Videos – Part 3

Humor in explainer videos is highly important to improve the quality and effectiveness of your video. If used effectively, humor in explainer videos allows you to fully engage viewers and share relevant information with them. Over the past few months, we have explored ways in which humor can be used to enhance explainer videos. Before we complete this series, we would like to share a few final thoughts on the use of humor in explainer videos with you. These valuable tips have been carefully selected to benefit mysimpleshow users. 

 

 

Plan carefully 

In order to engage viewers, carefully plan your explanation and consider where and how you will incorporate humor in explainer videos. There may be points in the explanation where you need to really grab your viewers’ attention and other places where you just need to nudge them to keep their focus on what you are explaining. These are ideal places to add humor. 

 

Exploit comparison 

comparison in humor

Make use of comparison to add humor to your explainer video. For example, compare your business to competitors, making it as humorous as possible by overstressing noticeable features.

 

Use funny answers 

Give funny answers to the questions involved in your explainer video, before revealing and explaining the real answers.

 

humor discriminate

Start with humor 

A simple way to make a funny video is to start the script with a humorous line or a funny anecdote. Explainer videos work best if they are kept short, so quickly move on to the main message. At the end of your video, make a link to the funny anecdote used at the start of the video, to round off the explanation in a neat way.

 

Learn from others…

Do not overlook the opportunity to learn from others! Watch humorous explainer videos and see how you can mimic some of the excellent examples that you come across. Great ideas can be adapted and incorporated in your own explainer video scripts. 

 

Choose carefully 

Incorporate humor in explainer videos with the target audience in mind. Everyone has a unique sense of humor, because it is based on our experiences in life. So, make sure that you know what sort of humor will appeal to your target audience. Ensure that you choose the type of humor that will best serve the explanation, as well as your audience. 

 

timing for humorApply comic timing 

When using humor, timing is paramount: the video needs to surprise the viewers with unexpected elements of humor, revealed at just the right time to have the desired effect. Experiment by placing the humor in different places in your script and test where it will have the best result.

 

Avoid sarcasm

Do not mistake sarcasm for humor. Your explainer video must be funny – not sarcastic. Humor, not sarcasm, adds value. Sarcasm will, in all likelihood, be taken in a negative light and not have the desired effect of putting a smile on a viewer’s face.

 

best humorTest your script / video 

Your humor will only work if your audience also finds it funny. The humor needs to appeal to your target audience. So, get proof-readers and even proof-viewers to check if your explainer video has the desired effect, retains the viewer’s attention and engages the viewer with humor.

 

Enjoy the ride

Enjoy the experience – have fun with it! From writing the script to completing the video the whole journey of creating a humorous explainer video needs to be an entertaining ride for you too. Consider the advice and tips provided by mysimpleshow so that you can start the journey with optimal confidence!

 

humor smileyHumor is an important tool in the making of explainer videos. A funny explainer video provides information as well as entertainment, which can transform an average explainer video into a compelling memorable viewing experience. By using humor your explainer video topic can indeed be engaging from the very beginning! However, be mindful not to over-use it, by incorporating humor with the necessary forethought. So, when making your next masterpiece carefully consider how humor can be used to enhance your explainer video. (Have you read Part 1 and Part 3 of this series?)

6 Suggestions for Writing a Video Description that Will Rank Better

When it comes time to post your latest video, it’s critical to have a good video description to increase the potential views you’ll get. The video description should clearly give your viewers an idea of what the video is about, but can also be a great tool to send viewers to your website or social media. We understand that it can be difficult to write the perfect explainer video description, so we’ve prepared 6 suggestions to help you produce a great description.

 

1. Be informative

People that are looking for videos aren’t usually interested in reading long and wordy descriptions. You don’t need to use the entire character limit for the description, that will be too long and will bore your viewers. Instead, keep your description simple and informative explaining what your video is about. 

video description is smart

Stay away from technical language that may be hard to understand by some, and stay away from providing false information as your video may be removed.

 

2. Be brief

Keep it descriptive and short, and let your video do the talking. You definitely don’t want any spelling mistakes or vague sentences to make their way into your description though, so to help you we’ve compiled a list of tools that will help you write accurate descriptions.

 

3. Use keywords in your video description

Your video description can be more than just an informative explanation of your video. You also want to make your video rank higher in searches by making it SEO friendly. Although you may have video description with keywordsincluded keywords in your title, it’s also useful to include some in your description to improve your SEO. Make sure your keywords are integrated smoothly in your text, and your video and website have a greater chance of being placed higher up in search results.

If you’re not sure what keywords to use, research the relevant words in your field of expertise, and be sure to stay away from language that is too technical, as users will never use these in searches. You should also stay away from single-word keywords since they are very competitive and often not specific enough for your purposes. Another place to consult for help coming up with keywords is Google’s Keyword Planner; you can find the keywords that are relevant to your video and field.

 

4. Add backlinks

Your video description is also a great place to put as many backlinks to your pages as you can. Send your viewers towards any pages related to your video, whether it’s a product you’re selling and advertising, your sales pages, or if you’re offering services you can link to your website or social media. Try to link back to a page on your site that has a call-to-action, such as a subscription form.

Also, include contact methods so your viewers can reach you and know that you’re open to questions and comments about your video. Bruce Holt, a marketer at Academized and Australian Help, explains that “social media and website links add credibility and professionalism to your post, and allows your viewers an opportunity to get to know you. It doesn’t hurt to link to similar videos you’ve made on the topic, or hint at other videos you’re making soon.”

include time stamps in your video description

 

5. Include time stamps

If your video is quite long or you want to direct your viewers’ attention to a certain part of your video, time stamps may be the way to go in your description. 

Your content will be easier for viewers to engage with, and you won’t be alienating viewers who simply don’t have the time to watch the video in its length but are still interested in the contents. You simply have to list your time stamps and identify the most important parts of your video, giving you a unique edge over many others out there.

 

6. The importance of citations and mentions

Users are more tempted to share content when they’ve been mentioned. If you mention the people who assisted in the production and development of your video, they’ll be a lot more likely to share it, increasing the reach and impressions of your content.

When your priority and expertise is video creation, it can be difficult to also write an engaging description, but you want to do everything you can to increase your chances of people viewing your video. Luckily, following these easy tips will give you amazing results in terms of increasing viewership.

 

 

Ellie Coverdale is a technical writer and blogger at UK Writings and Essay Roo. She is involved in a big marketing research, and loves sharing her opinion at blogs, such as Boom Essays.

Ed Tech Trends in 2019

2019 increasingly sees enhanced learning experiences thanks to continually improving technology. Educators who embrace new Ed Tech tools reap the benefits as innovative technology has the potential to truly engage and motivate students. The reality is that learning in 2019 is progressively digital! Let’s look at some of the Ed Tech trends that 2019 offers.

 

 

1. Laptops

Ed Tech Trends for laptopAs access to technology is getting better, the use of laptops and other mobile devices are becoming more common. Not only is device weight decreasing, but choices in terms of affordable devices with inexpensive software are increasing. This means that in 2019 we are moving closer to the possibility that every student has a laptop in school. Research can be done without delay. Work previously done on paper can be transferred to electronic devices – from laptops to tablets to smart phones. No surprise then that classrooms will increasingly embrace laptops as part of the normal school day.  

 

2. Wi-Fi

Wifi for Ed TechWhen it comes to Ed Tech in 2019 we see Wi-Fi connections being more readily available. The more mobile the environment, the more dynamic the learning and teaching can be! It is just so much more convenient to operate a laptop, tablet or mobile phone from anywhere in a classroom, from any desk or from any student in the classroom. (Applications like Airtame will increasingly be seen in use in 2019 that makes this possible.) As we enjoy more ways in which to access applications and communicate online the 2019 classroom makes optimal use of Wi-Fi.

 

3. Interactive Whiteboards

Whiteboard as Ed TechIn 2019 interactive whiteboards have become an integral part of the classroom too. They allow for more interaction between students and teachers. Again, the increased affordability of smart solutions makes this more accessible to everyone in education. Interactivity provided by smart boards means that lessons can be far more engaging. It also means that teachers can accommodate a variety of learning styles. (Interactive whiteboards cater for tactile learners, visual learners as well as audio learners.) And so, a relatively simple Ed Tech device ensures that teaching is engaging, effective and exciting.

 

4. Gamification

Ed Tech TrendsGamification heightens comprehension whilst also assessing levels of learning. This will be used more and more in 2019. Gamification tools like Socrative come to mind. It is a fun and effective tool that engages students and helps teachers to assess students on any device. (With a simple quiz or space race game students can have fun and learn at the same time while teachers use student performances to generate detailed progress reports.) With more smart devices available in 2019 gamification becomes a more feasible classroom activity that also helps to improve retention and comprehension rates. If electronic games are part of our everyday life, why can it not be part of the classroom!

 

5. Immersive Technology

VR Glass Ed TechWhat better way to learn than to be immersed in the field of study. Teachers no longer have to only rely on school trips to give students first-hand experience. Now they can make use of immersive technologies to take students to the museum! (By merely using a mobile device and AR technology ancient objects can be brought into the classroom for students to “see” and almost touch!) With VR tools (like Google Expedition) students can swim on coral reefs, visit outer space or even take a trip through the body’s circulatory system! Moreover, with students in realistic scenarios, created through digital environments, higher comprehension and retention rates are achieved. AR and VR are two technologies whose potential will continue to increase in classroom use in 2019. 

Innovative Ed Tech enhances learning and makes the classroom an exciting place to be! Modern technology allows teachers to reinvent ways of teaching. It provides teachers with empowering tools that are, in fact, also becoming quite indispensable! Ed Tech in 2019 will continue to support excellent teaching and optimal learning.

8 Creative Ways to Visualize Ideas with Explainer Videos

visualize dreamVisualization is essential in today’s business because it helps entrepreneurs concentrate on areas for improvement and generate more revenue. Before falling in love with your great idea, you have to see that image. Transforming high volumes of data into meaningful insights is challenging, but there’s nothing you can’t do. Use visualization to achieve your goals. Filter the information into snapshots which are usually more easily digestible. Explainer videos are an example of visualization. By effectively exploiting the power of visual and audio, you can better visualize your ideas and even fill content gaps. 

How can explainer videos transmit complex, intangible concepts? Well, ideas are conveyed through imagery rather than words. Since the human brain focuses on the visual world, delivering ideas in a film makes perfect sense. Explainer videos represent a beloved format for learning new things. As far as visualizing ideas is concerned, there’s no better medium than video. That’s pretty much what you need to know. Take a close look at these original ways to visualize ideas with explainer videos. Practice expressing yourself visually. The results will surprise you. 

 

 

1. Have an Effective Brainstorming Session 

visualize in brainstorming meetingsThe purpose of brainstorming is to come up with a solution to a problem. The process involves generating new ideas through intensive group discussions. It can help you get past your creative block and generate ideas you might not have considered. Hosting a brainstorming session with the members of your team can prove to be a waste of time, if not done properly, of course. Make sure to use visual aids. They can stimulate thoughts and ideas, which is great considering that the draft isn’t ready and you don’t know what to do with it. An explainer video will be more inspiring for your team than a PowerPoint presentation. 

 

2. Train Remote Employees 

visualize with employeesNowadays, employees carry out their duties away from the office. This is possible thanks to advances in technology and flexible working conditions. If you have a remote team, you no doubt have a hard time creating a more knowledgeable workforce. The distance doesn’t allow you to be very efficient. May not, but it challenges you to exercise your creativity. You can develop your virtual team using training-directed videos. Trainers don’t have to travel to various locations and employees can focus on their work. The explainer videos are available anytime and anywhere. The visual multimedia encodes experiences in the person’s long-term memory, so the information will be stored indefinitely. 

 

3. Creatively Explain Statistics 

visualize statisticsWhy do people find statistics so difficult? This probably has something to do with the fact that learning about numbers is difficult. Individuals have a hard time understanding simple, more intuitive solutions. Needless to say, it’s impossible for them to remember all those numbers. So, how do you go about explaining statistics? An explainer video can help transmit hard facts and information. Create visual statistics and don’t bore the audience. Forget about tables, charts, and visuals made in PowerPoint. They’re utterly boring. You’re better off using explainer videos, which provide the necessary space for combining data and the narrative structure. Tell a compelling story. If you don’t do that, you won’t spark curiosity or determine people to do further investigation. 

 

4. Give the Customer A Snapshot of Your Solution 

visualize goalWhen it comes down to sales and marketing, it’s no longer about features and benefits. Customers couldn’t care less about that. They want products and services that can solve their common problems. People want to know that they matter to your business and need a guarantee that you can help them get past difficult challenges. The best way to describe a product or service is to explain how it’s a problem solver. What you have to do is show, not tell. Use an explainer video to clearly illustrate the problem and solution. Experts at HubSpot say that video is the most beloved form of content and there’s nothing people love more than watching entertaining videos. Now, you know what to do.   

 

5. Create an Authentic Brand Story

visualize conceptsYou’ve put in a great deal of work. To increase your impact, you’ve made your brand omnipresent. You’ve creates logos, graphic looks, icons, and so on. Let’s not even talk about the other pieces of marketing collateral. What now? Write a persuasive brand story and present it to the world. An explainer video can bring your brand’s story to life. Relying solely on words isn’t a good idea because people might not get the point. It’s important to visualize the essence. Express yourself creatively and understand there’s no limit. Unless you capture thoughts right away, make sure  to record them. Record your voice and think about including it in your project. This will make it more human.

 

6. Help Website Visitors Visualize the Sheer Volume of Content 

visualize with explainer videosIf you want to increase traffic to your website, create easily digestible content that allows visitors to glare and skim. Head of Brand Marketing at Studicus, John Cruz, states that “websites are part of your culture. However, the Internet is full of them. Make your content easy to grab and you’ll get lots of visitors. Visualization brings companies and clients together. So, use visuals to show off your ideas.” Well, we couldn’t have said it better. Include explainer videos on your homepage, landing pages, and blog section. People are more likely to spend time on your site if there is video. They don’t scroll down, meaning that if you want to get visitors’ attention, there’s no other solution. 

 

7. Incorporate Explainer Videos into PowerPoint Presentations 

visualize in power pointPowerPoint presentations may be dull, but sometimes they’re necessary. They’re widely used everywhere in the world and become productive the moment you can provide the right material for the message. All you need to do to make a PPT presentation awesome is include an explainer video. The audience will recognize the clip, relate to it, and turn their attention back to you. This may not seem much, yet when all eyes are on you, having an entertaining video does come in handy. Not only can you say more with less, but also you can create the right mood. In case you didn’t know, you can create fantastic explainer videos with PowerPoint alone. Prepare your templates, build the scenes, and export quality videos.

 

8. Translate Your Core Business Values When Making New Hires

visualize in teamsAre you still struggling to find the best candidate for the job? When hiring new employees, make sure they’re a good fit for the company culture. Great companies take the time to understand what makes up the company culture and why are employees engaged. What is more, these organizations make sure the new members of the team understand and embrace the company culture. Have you thought about using an explainer video when making new hires? A promotional film will translate the meaning of your desires. And it will save you precious time and money. 

To conclude, explainer videos are neat tools that can be deployed by virtually anyone. When you need to convey an idea, concept, or story, resort to video. Success will be yours. As far as explainer videos are concerned, there are endless opportunities. Basically, your imagination is the limit. 

 

 

The author: Elisa Abbott

Elisa Abbot completed a degree in Computer Science. She finished her study last year but is already a true expert when it comes to presenting a text in a creative and understandable manner. She regularly writes blogs for TranslationClientZone. Elisa is thirsty for knowledge and is always on the lookout for tips to share with her readers.