mysimpleshow’s Top Tips for Using Humor in Explainer Videos – Part 1
Humor can transform an average explainer video into a powerful explanation that will be remembered for a long time to come by the target audience. A good joke or a humorous story can spice up a dull topic. Humor reduces anxiety, facilitates learning and improves performance. It is, therefore, an ideal tool to use in an explainer video! But, you need to know what you are doing. Humor needs to be used with a lot of forethought.
Four do’s and one don’t:
ONE – Do not use potentially offensive humor!
There are some definite no-no’s when using humor in your explainer video. One of these involves distastefulness – offensive humor should not be used. Consider the target audience very carefully when you create the humor for the explainer video script. Avoid sensitive topics. Humor that has a racist, sexist, or obscene tone may be offensive to viewers and alienate rather than engage your target audience. The same can be said for humor that involves religion or politics. So, when incorporating humor in your explainer video make sure that it does not to have a humiliating or derogatory affect that will only serve to push viewers away.
TWO – Use Wordplay.
Wordplay can be used very effectively to put that twinkle in the eye and make your explainer video humorous. Some words sound alike but have different meanings. When wordplay is used in an explainer video a joke can be made that exploits the different possible meanings of a word. So, think of words that you will need to use when explaining your topic. Then identify some that may have double meanings. Use these as inspiration to add humor to your explainer video script. Clever wordplay can successfully insert humorous moments into an explainer video.
THREE – Imitate, with realistic exaggeration.
Exaggerate situations slightly to get a humorous effect. In literature terms this is called parody – i.e. an imitation of a familiar situation, but with deliberate exaggeration for comic effect. This can be achieved by poking fun at typical situations. How? By imitating and overstressing noticeable features. For example, you can achieve a humorous effect in your explainer video by using a situation that most people are familiar with, like a birthday party. Then make fun of the situation by adding in things that go wrong at the party. Or use a well known movie as inspiration. Make fun of it in your explainer video by making your characters similar to some well known characters from the movie; or make your video’s storyline similar to that of the movie, but slightly exaggerated and, of course, much, much shorter. (Remember, explainer videos need to be short and to the point!)
FOUR – Use self-disparaging Humor.
Humor can work very well if it is at your expense. Self-disparaging humor can be used effectively to connect with the audience, provided that the viewer is laughing with you. So, an easy way to incorporate self-disparaging humor in an explainer video is to create a problematic situation and a character that the audience can laugh with. Self-disparaging characters know their own weaknesses and shortcomings and are not afraid to point them out in a humorous way. A shortcoming, that could potentially be embarrassing, is consequently portrayed in a comical humoristic way. This makes the character vulnerable and therefore the viewer is inclined to listen to what he / she has to say, with extra attention. The character thus becomes more relatable to the audience. It is about finding the funny in life’s challenging moments and incorporating that in your explainer video, in order to connect with the audience.
When used effectively in explainer videos humor boosts levels of interest and increases the motivation to learn. However, humor must not be over-used; it needs to be incorporated into the explainer video script with the necessary forethought. If the humor succeeds the explainer video will truly engage viewers, increase understanding and enhance memory retention. So, use humor to make your explainer video topic engaging from the get-go, by nurturing a relationship with the target audience.
Communicating with Clients through Videos – Part 2
With an increased emphasis on digital communication in today’s world, more and more businesses make use of video in marketing campaigns. However, video can also be used to communicate with clients in compelling ways! Effortlessly, video is posted on social media platforms or sent via direct mail to clients. And so, effective video communication has the potential to establish strong client relationships.
Ways to communicate
There is just so much that you can do when it comes to using video to communicate with clients – the options are endless! Use it to make an announcement, demonstrate a product, compare products, share your company story or remind clients how great your product/service is through video testimonials, to mention but a few! Let’s explore this further.
1. Explainer Videos
Use video to communicate to clients how to get the best out of your product/service. Make short how-to videos or instructional videos. Or, make use of video communication to explain a process or concept relating to your business. Animated explainer videos can be utilized very effectively for this purpose. Create these regularly and cost-effectively by making use of video creation tools like mysimpleshow. Read here to understand how to write a great explainer video script.
2. Case Studies & Testimonials
Communicate with clients, using case study videos to promote your products. By using case studies, as well as testimonials, credibility is added to the benefits of your product/service. Videos with authentic testimonials of loyal clients, showcasing products/service, can provide highly effective low-cost communication. Find out more ways to use explainer videos for your business.
Communicate with clients using diary style videos, where you (or your colleagues) talk to the camera. This method can be used very effectively in answering client questions. Anticipate frequently asked questions and make a series of short FAQ videos that is ready to use when needed.
Keep clients up to date by sharing videos of up-coming (or even of recently-held) events. This serves to keep their interest and to keep clients up to date with company events. Also use video communication to introduce a new product/service. Alternatively, invite a client to company events and product/service launches by creating video invitations.
5. Share Company Culture
Share your company story in a short video with clients – this will enhance brand awareness as well as customer loyalty. Also, share company culture to help clients to identify with your brand: share a product tour with your clients, by using video to take them on a virtual tour of your company! This type of video includes behind-the-scenes clips and introduces team members to your clients. Promote your business further by starring in your own company videos, speaking to your clients directly. This will personalize your business, build credibility and ultimately create customer loyalty.
6. Personalized Material
Use video to communicate directly with loyal clients – this gives that personal touch that makes clients feel valued. So, plan specific video communication at regular intervals to ensure that you stay in touch with clients. For example, send video-wishes for birthdays, special events or specific holidays. Get to know your clients’ interests and send them relevant information. By using video, as opposed to mere written communication, you vividly remind the client that they are dealing with a human being – this helps to break down barriers and creates a personal connection that will strengthen your relationship.
Remember that your communication video to clients also provides an opportunity for a call to action. Video allows you to speak directly to your client in order to make a sincere call-to-action. You can, for example, encourage your client to visit your website, call for an appointment, use a special discount code to make a purchase, subscribe to your newsletter, or simply to “like” or share your video. Here are even more options.
In today’s hectic lifestyle many would rather watch a quick video than read a lengthy document to obtain necessary information. Video communication is cost-effective – yet exciting and impactful! By using video to communicate with clients, you can meet their specific needs and at the same time build a virtual relationship with your clients. So, when planning how to optimally communicate with your clients, include videos!
Did you already read part 1 of this series?
Explainer Video Trends in 2019
How can you get the most out of your explainer videos in 2019? By following these five explainer video trends for 2019 it becomes possible to create outstanding videos! After all, if you are familiar with the latest trends in explainer video creation you will be able to make the right video to engage your target audience. These popular 2019 trends will aid engagement with your target audience!
The 2019 trend for explainer videos is to make more and more use of stories to get the message across. Since the beginning of time stories have been a popular mode to explain moral lessons. In the 21st century people still love a good story! Stories are increasingly used in explainer videos – with the primary purpose of clarifying concepts. If the story is compelling, viewers will not merely tap through the video, but watch it from beginning to end. Yes, an explainer video that tells a story makes a human connection that grabs attention. Moreover, viewers not only enjoy the experience, but actually learn something!
In 2019 it is all about animation! The time-consuming and costly process of producing a live shot video now makes place for user-friendly animation technologies that allow for rapid production and editing. This is thanks to digital animation technologies. Not only is it more cost effective to make these animated explainer videos, but they are often also more interesting than live shot videos. In addition, they can easily be made using online video creation tools, like mysimpleshow! Animation allows for endless creativity. Animated explainer videos are versatile and powerful. Moreover, animation combined with a powerful script can be a winning combination!
3. Augmented Reality
Augmented reality (or AR) is another top trend for explainer videos in 2019. AR is an interactive experience of a real-world environment where the real-world footage is “augmented” by computer-generated perceptions. It may be as simplistic as adding 3D bitmojis or drawings to real-life images. In this way, AR does not completely replace the user’s real-world environment, but alters one’s perception of the real world. As overlaid digital creations are interwoven with clips from the physical world, AR gives the viewer a unique experience. AR adds an interesting dimension to explainer videos and 2019 will see optimal use of this phenomenon.
4. Interactive Videos
2019 will also see more and more interactive videos (or IV). Video is a great medium to introduce, explain, demonstrate, convince, etc. – yet, explainer videos can be made even more compelling and effective by the use of interaction. IV is a type of digital video that encourages viewer-interaction, by prompting the viewer to click on indicated areas on the screen that initiate a certain action. These may, for example, give the viewer additional information or take the viewer to another clip in the same video, or to another video. IV moves the viewer from being a passive user to giving the user an active viewing experience. Especially when it comes to explaining complex concepts interactive videos can be very useful in guiding the viewers at their own pace. 2019 will witness an increased popularity in the use of interactive videos.
5. Short Videos
The trend for 2019 is to go for smarter, shorter and consequently, more effective videos. Patience, as well as attention span, somehow come into play in the busy lives that we live today… In a hectic world, with limited time, videos need to get to the point quickly. It seems that the digital age has made us more effective in shifting through unnecessary information. Video needs to grab the viewer’s attention within the first 10 seconds of viewing! Even then, almost half of those who continue to watch beyond the first 10 seconds will click away before they reach 60 seconds, unless the clip is truly remarkable. More than ever, the trend in 2019 is to keep the explainer video short!
These top explainer video trends in 2019 aid audience engagement, to ensure that you truly connect with viewers through your explainer videos. So, familiarise yourself with the latest trends and take your own explainer video to the next level by following these trends!
New ways of teaching and learning: How flipped classrooms are doing it upside down
The way we consume information changed a lot – digital, mobile, time-independent.
The way we teach didn’t – frontal, linear, scheduled.
But one-size-fits-all doesn’t work with learning. Students are different but forced to learn the same way in the same amount of time.
Fortunately, there are already concepts which try to supersede the old-school mechanisms anyway. One of them wants to turn classrooms (and lecture halls) upside down and is therefore called the flipped classroom.
But wait! What does ‘flipped’ mean?
Well, the traditional way of teaching goes like this:
The teacher explains a new topic. At the end of the lesson there might be a few minutes left to do one exercise on this topic. As soon as the lesson is over, everybody leaves the classroom as fast as possible. If the teacher is lucky, they are barely able to cat-call what homework should be done.
During the following lesson, the teacher asks about the homework. Most students will say they tried, but weren’t able to complete it because they had some questions. The topic is then explained again in reference to the homework. So far, so classic.
The flipped classroom way goes like this:
Students learn about the new topic at home via video lessons. While in class, they will make use of what they’ve learned through exercises as well as the help of others and their teacher.
So within the flipped classroom, the teacher is more of a guide than the instructor, differentiating their role compared to the traditional way of learning.
Effects of a flipped classroom
Sounds cool so far, right? But what are the possible effects of a flipped classroom?
– Students are able to gather information at their own pace. If something is not understood, they are able to rewind the video. If something is going too fast, they are able to stop the video to first digest and reflect on the content before continuing.
– Classroom time is used in a more productive way.
– The teacher has much more time to coach students and work on practical tasks during the lessons instead of lecturing on theory and concepts.
– Students don’t give up so quickly when a solution is hard to find. At home, there is no one to ask for help, so students tend to lose motivation at a faster rate.
– Students become active learners instead of being listeners.
Teacher Wendy Roshan tried the flipped classroom and approves in an article which was published in the Washington Post: “Students become more independent learners because they work with one another more often in class and they get more individual attention. And they did better than ever.”
As experiences of the Clintondale High School, which flipped all of its classrooms, prove as well: All those effects lead up to better results as “the failure rate (…) in math dropped from 44 percent to 13 percent; in science, from 41 percent to 19 percent; and in social studies, from 28 percent to 9 percent.”
Another plus is the willingness of students to do their homework: “While only half of the students did traditional homework, 75 to 80 percent watch the videos.”
Also, teacher Kanchan Chellani told NBC about the ‘flipped experiences’: “Students now are scoring on average five points higher – the difference between a B+ and an A.”
Flipping practically and successfully
While all of this sounds great, there’s still some criteria to keep in mind for the successful practical implementation of a flipped classroom:
– Define objectives.
– Write an outline to make sure the online lessons have a logical structure.
– Keep the videos short (which means 3-15 minutes).
– Keep it rich in variety. Use images, infographics, and everything else to avoid monotony.
– Recap the most important points at the end.
– Give your students an opportunity and hint to note their questions so they won’t forget them until they are able to ask the teacher. Maybe even make it possible to ask questions online via chat or e-mail while watching the video.
– To make sure students are really learning the content of the online lesson, there should be a script with tasks to be fulfilled by the students while or after they have watched the video.
Ready to flip your classroom? Then start to create your own explainer video with mysimpleshow and make it a part of your own e-lesson.
Happy teaching, happy learning!
Must-have this season: An explainer video on your landing page
Although “must-have“ sounds a bit as if an explainer video is a regulation, we don’t want to force you to embed a video on your landing page. But because we have your best interest at heart, we’ll provide you with some advice for morphing your website into a fertile channel.
And of course we aren’t only saying “do it“… we also give you some really good reasons to.
1. Videos increase conversions
All successful companies have one thing in common…they make money! A video on your landing page can help you to boost sales: As studies revealed, videos on a landing page can increase conversions up to 80% or even double the number of sales, which are achieved through your landing page.
2. Videos provide much more information than text
A picture is worth a thousand words… imagine what a video is worth! Visitors are either busy or lazy or short on time (usually a combination of all three), and therefore would rather watch a video instead of reading text. That’s because information transported through images is absorbed 60,000 times faster than it is through text. WIN!
3. Video combines the most relevant facts with a cool story
If your product or service is more complex to explain, do your visitors a favor and try to keep it as simple and entertaining as possible. So evaluate your most important points, discard everything else, and think of a cool story to transport your message.
4. Google loves videos
Your chance to reach a top position on Google’s rank page will be much higher if there’s a video on your website. To be precise: 53 times higher. In all seriousness, what successful business doesn’t want to be on the first page of Google results?
5. Video captures your audience
That also has something to do with the fact that an explainer video on your landing page will make your visitors spend more time on your website. So Google will assume that your content must be really cool, and reward you with a better position. Talk about opportunity!
Okay, we guess we might have convinced you to put an explainer video on your landing page. Did we? So we up the ante: Come on, come all… come this way and check out our summary of the most important rules of HOW to use video to enhance your landing page performance.
How to write a great explainer video script
The fairy tale of facts and stories
Once upon a time there was a Fact. This Fact was really important and could have been helpful to a lot of people. The problem was, no one was interested in it; no one listened to it and so the sad little Fact couldn’t deliver his message.
During this time, a pretty and shiny Story thought about her life. Sure, she was entertaining and people cheered when she appeared, but afterwards they quickly forgot about her and what she was all about.
A fairy watched all this misery: the stumbling of the sad little Fact and the feeling of meaninglessness of the beautiful, but poor, Story. So the fairy decided to bring them together.
The Fact shall give the Story substance – something that people can learn and think about. And the Story shall give the Fact a meaning – emotions that stick not only in people’s minds but in their hearts. This way, it shall be remembered. Fact and Story were so happy together that, from this day on, you just couldn’t tear them apart.
How this can help your message
This little “fairy tale” tells the story of two things that are a key element for a great explainer video script: facts and story. Only the combination of both can make the intended message stick inside the heads of the audience, even long after your video was watched.
To tell a story the audience is interested in, you need to know your target group. What do they like, what are they afraid of and most of all what are their challenges? Is your message able to solve a problem your target group has? Great! Tell the story of how it does and make the audience become the protagonist.
You want to communicate a change program in your company, find out how your employees can benefit from it and put the focus of your video on these benefits. Furthermore, you want to make your employees the protagonists.
So your employee Paul recently heard about the new change program. What does it mean for him and his work and does anything change? Yes, things change, but for the better! Sure he has to commit to it, but this will bring a lot of advantages in the future. Paul is relieved and now that he knows what’s waiting for him, he’s even looking forward to it!
How the change program works are your facts. How your employee Paul feels about it and his worries are your story. If both things go together in your explainer video script your audience becomes emotionally invested because you speak directly to their inner thoughts.
(As a side note: Check out our beginner’s guide to emotional writing to learn more about creating emotions with words.)
You’ve got the base… now you need a structure
A good explainer video script works like a stage play – in a three-act structure. The first act is the exposition. Here you establish your characters and their current situation. By the end of this exposition a change comes into play. Your characters face a problem, hear of something new, experience a change or get to know a new product.
How to overcome or benefit from this “turning point” is your second act. The second part is at the same time the main part of your story. Explain how your protagonists benefit from your solution, how it will change their lives and what they can expect from it. This main part is the chance to describe your message or your product in the shiniest way for your audience.
After that comes the resolution. This is your third and last act. Your protagonists understood what happened to them, now have another point of view, or saw the benefits of your product and are happy. This is the good old “and they lived happily ever after” ending.
To write a great explainer video script one need to follow some rules. What sounds easy can be a challenge but we are here to help. For the most common topics, mysimpleshow has already created a storyline guide for you. Just check it out!