Crisis Communication Part 2 – How explainer videos help to communicate in crises
Communication is vital during times of crises. No one should be left in the dark as to what is expected of them. It is necessary to have a strategy in place to deal with all eventualities. However, to have books and files and folders full of emergency plans is no longer the best way to ensure that your organization is ready for an emergency. The necessary information and plans of action need to be far more accessible. What if you cannot access the information? Or, you simply do not have the time to go through pages and pages of protocol because immediate action is necessary? Maybe traditional communication methods are not available. Maybe team members are not able to attend a crisis meeting. It may be that employees cannot convene at the workplace! Or, maybe time is of the essence and there is insufficient time to devote to long explanations – explainer videos can cut to the chase!
Video provides an alternative solution to give that affected immediate access to the crisis plan. Mobiles are the first port of call for initial crisis communication and video can easily be used on these devices. Audiovisual input can convey information more rapidly and so results in more effective communication during crisis times. In addition, before crises strike the necessary video material can be prepared…
A library of short explainer videos may allow an organization to react quickly and effectively in an emergency situation. Talk through possible crises that your organization may face and outline the actions to be taken if a crisis occurs. Then get ready to communicate the procedures with your people by means of explainer videos. By building a small online video library for this purpose your organization can simply retrieve the relevant video when needed. And so you will be in a better position and better equipped to handle the situation.
Ideas for your Video Library:
- Use video to send immediate requirements/responses to relevant parties in your organization. (This means that you need to contemplate what could possibly go wrong and then come up with the immediate steps to be taken, in advance.)
- Use video for remote training. In order to function optimally during crisis time, your staff may need additional training. Or, certain technical information needs to be communicated to them. Do this by means of video tutorials. (They may, for example, be required to use a different ICT platform.)
- Get video templates ready for the creation of short video updates. (As a crisis evolves videos can be used optimally to give updates of developments and to share notifications or changes in procedures to aid efficiency.)
- Make videos that give moral support and useful tips and advice during a crisis. For example, make use of video counseling if needed as part of the “care response” to a crisis.
- Make videos to put minds at ease. A short video that clarifies why calls are not answered or why orders are delayed can be prepared, ready to be placed on your website or even sent directly to customers to keep them informed. (Perhaps even include alternative arrangements for making sure that customers’ needs are met in the meantime.)
- Create news releases. In crises that mainly involve your organization, the news media may require information. Communication with news media by means of your own produced video material places you in a stronger position to control and manage the information communicated to the general public. Again, prepare video templates for these in advance.
- Make videos of lessons learned from previous crisis situations. Or, make videos of case studies to provide employees with examples of how others dealt with / overcame crises.
Times of crises may throw up confusion, changes, and altered procedures. In spite of these, an organization is still required to keep an eye on the ball and operate as efficiently and effectively as possible. No matter the type of crisis, effective communication is necessary for an organization to function optimally. It is important that those involved in your organization are equipped with the right information, at the right time. This will aid protection, maximize productivity, and ensure the best response and outcome. Make sure that your organization is ready to make use of explainer videos to communicate in crises. The more prepared you are the better. (Also see our Crisis Communication – Part 1 blog on “How explainer videos help to prepare for crisis”.)
How to create an onboarding program for new employees
Wouldn’t it be great if a new employee can join your team and immediately fit in as if they have always been part of the team? That is precisely what a great onboarding program can achieve. So, how does one set up a successful, effective onboarding program?
An onboarding program needs to be carefully planned, with specifically devised activities in order to be greatly successful. A good strategy is to make a checklist of what needs to be conveyed to the new employee and what needs to be achieved in the onboarding process, with precise actions that need to be taken. For this purpose, consider which of the following needs to form part of your company’s onboarding program:
- company story, company culture, history, vision, mission, and values
- hierarchies within the company, meeting team members, meeting senior management
- mentorship, orientation of the workplace, introduction to digital/mechanical tools
- familiarization with products/services; the making of products; understanding customers
- job description, clarifying expectations, rights, and responsibilities
- compliance training, safety training, protocols, policies, and procedures
- career coaching, growth opportunities, company perks
So, before devising an onboarding program, plan carefully and consider the areas that your onboarding program needs to address. (Also, consider where video material can be incorporated into your onboarding program as it is an essential tool in any onboarding program. In most of the areas mentioned above video material can immediately engage the new employee in ways that few other approaches can.)
Your onboarding program does not only have to start the morning that the new employee first comes through the door. Employee preparation needs to take place even before the starting day. There are resources that can be made available and activities that new employees can get involved with prior to the start of the new job. With this in mind, carefully consider what resources you can make available to new employees for them to prepare themselves for their first day at work. For example, introductory video clips and explainer videos can really make a big difference! Short video clips introducing the people at the office, or showing the office layout, or explaining the dress code, will already make the first day at work a little less daunting.
Socialising needs to form a part of the onboarding process too. Make arrangements for a relaxing out-of-work socialising event to connect with new employees. Out-of-work socialising will make the new employee feel truly welcome and also serve to introduce the new employee to the rest of the staff. At the same time, an event that has been arranged for this purpose will also serve as a team-building exercise for the rest of the employees.
Do not overlook the role of Social Media in an onboarding program. For example, where appropriate and relevant, include the new employee in social media platforms even before their first day at work (but do not do it in such a way that they feel like a fish out of water – get the timing right and get new employees to join only after they have met the rest of the team at a socialising event, for example. Or, after they have seen video introductions to team members.
Once the new employee has started work, a buddy system could be used very successfully in the onboarding program. The buddy is someone that the employee can go to for immediate guidance. To make him/her feel secure and cared for the buddy needs to be a hands-on mentor. In addition, make sure that the buddy also regularly connects online with the new employee. However, do not make the mistake of making others untouchable at work. For example, make sure that management also interacts with the new employee. Senior management needs to take part in the onboarding process in order to make the new employee feel welcome and valued.
Step by step
Do not overwhelm the new employee – they need to feel welcome and excited to join your team – not get second thoughts as to whether they have made the right choice accepting your offer! Therefore, create a sense of belonging, make new employees feel welcome, but do not bombard them with information. Only give what is relevant for that particular moment – give more information step by step. Too much information and too many materials can be an overload in any situation – even more so for somebody who is new in a company. The motto is little by little and step by step!!
An effective onboarding program gets the new employee on board from the word go; it caters to the wellbeing of the new employee and this, in turn, increases productivity. So, welcome and assimilate the new employee into your organization with an outstanding onboarding program. This can only have a positive impact, as it will help to make new employees excited about the prospect of working for your company.
9 Tips to Make Your Online Meetings Productive During Lockdown
In these confusing and uncertain times, staying on top of projects and teams can be more challenging than ever, as more and more businesses move operations online and host remote meetings with employees now working from home. It is more important than ever to focus on fostering productivity and engagement.
1. Create a Clear Agenda
If you don’t set out a clear purpose for each meeting and make a well-defined agenda, you will end up wasting a lot of time. Your team members may get confused so get prepared ahead of time and lay out the key issues and topics to be discussed, as well a definitive goal for the call. Keep it clear and well-organized and communicate exactly what each person’s role will be. Get this plan sent out to participants in advance, so they can take the time to prepare, and make sure to get confirmation.
2. Appoint a Moderator
To avoid your meeting getting off track from the very beginning, appoint a moderator for the call. This person will have complete control over who is speaking and what topic is being discussed, having the authority to control the proceedings. Miscommunication is even more commonplace in remote meetings than in person, so having a moderator can be a life-saver.
3. Set Up Your System and Workspace in Advance
To make sure that your remote meetings run as smoothly as possible, restart your computer at least half an hour before the call, set up your microphone and camera, and get your chosen software ready to go. Ask the others participating in the meeting to take the same precautions.
4. Set a Time Limit and Keep it Short
In addition to having a tight plan in place, put a time-cap on each meeting. This can prevent things getting too far off track by keeping a time limit on the conversation and boosting productivity. Isabella Lawrence, a business writer at Studentwritingservices and Revieweal, explains: “This is about getting the most value out of the time you have.” On that note, keep your meetings short and concise to ensure you keep your team members engaged without draining their attention span.
5. Follow-Up with Clear Action Points
It is vital to end each meeting with a clear action plan – who is responsible for accomplishing each task. The moderator should take responsibility for laying out the action points for each item discussed during the meeting, assigning each of them to participants, and setting a clear deadline for delivery. This will allow the progress of the project to be easily organized and well tracked throughout.
6. Review Each Meeting
Since for many businesses working remotely is new and vastly unfamiliar, it will undoubtedly take some trial and error to perfect for the most productivity. Review each meeting and consider what worked and what didn’t, and ask the other participants for their input and insights, too. Try to encourage them to give detailed, honest, feedback to improve the productivity and success of your remote meetings.
7. Send Clear and Concise Meeting Notes
Following the end of any meeting, always share your meeting notes with the other participants – this should include all the action points which were identified with each topic on your agenda, as well as denoting the team member who is responsible for each item, but keep it concise. As with your agenda, make sure to get confirmation that the notes were received.
8. Start with Introductions, Ice-Breakers, and Small Talk
It can be difficult to adjust to your new remote workspace, so start with some introductions and ice-breakers to get everyone to feel a little more comfortable. Michael Hopkins, a project manager at Uktopwriters and Study demic, says: “This will also help in building a positive atmosphere and help to boost productivity throughout the meeting.” You should also try to make (a little) small talk with each team member to make sure everyone feels connected and keeps the atmosphere social and upbeat.
9. Create a Summary Video
With home Wi-Fi quality greatly varying, and some people even stuck using mobile data, although you all probably aren’t very busy these days, it is still possible that some people won’t be able to make the meeting. Or, some attendees may forget elements of what was discussed afterwards, or prepare beforehand. Either way, it is a good idea to create an engaging summary explainer video, which can help you all recap on the main points of the meeting afterwards. We have some tips on this.
Following these tips will help you keep your meetings as productive and stress-free as possible.
About the Author Molly Crockett
Molly Crockett is a successful writer for Australian reviewer and Write my australia, where she shares her lifestyle and nutrition tips with her dedicated audience. Molly also enjoys finding new healthy recipes and ingredients and sharing her diet journey with her audience. She also writes for Ukwritings.
Key principles of effective business coaching
There are no impossible tasks in the world. They always have solutions that you just don’t know about. And sometimes, it takes a lot of time and resources to find the answers. Business coaching is a niche that can help you find the solutions quickly and efficiently without wasting your precious energy. According to the statistics of the WritingCheap agency, the industry is growing by 18% every year! But how can you find an effective business coach? In this article, we are going to dive into the processes of the provided services and their fundamental principles.
What is business coaching?
Business coaching is a collaborative effort on achieving a client’s professional and personal goals in the context of the business or organization. The purpose, in this case, might be to improve both the results and performance of the business and career self-realization of the person.
Techniques aimed at developing human resources’ potential and performance. This may include corporate, management, and leadership coaching.
Business coaching helps to achieve the professional goals of clients:
• career growth;
• improvement of communication skills;
• improvement and competent management of their own work efficiency;
• overall work organization;
• strengthening leadership skills and strategic thinking;
• ability to resolve conflicts arising in the working environment;
• creation of an effective work team aimed at productivity, etc.
Business coaching is addressed to those who need to improve the productivity, the comfort of working relationships, increase the stress resistance of the team, to set up a positive attitude to the collective work, and the achievement of business goals. In large companies, as a rule, coaches are on staff, for example, a specialist in work psychology. Often, the coach does not come from outside but is “born” inside the team. A high-class specialist working in a company periodically coaches lagging colleagues, helping them to grow professionally by sharing his knowledge with them. And sometimes, after a little training, this “inner” coach acquires a new high-paid profession.
In general, business coaching, as one of the most effective tools to increase productivity, is one of the most demanded services on the market. The total income of the coaching industry has surpassed $15 billion in 2020.
Business coaches use various psychological techniques and instruments to achieve their goals. The diversity of ready software solutions can simplify the lives of coaches. Thus, explainer videos can become an excellent tool for effective business training as it is easier for many people to absorb information from video and audio sources with vivid illustrations. Moreover, customers can always have access to the video they want to re-watch or revise the material. Explainer videos can help coaches structure piles of information in short and easy-to-understand formats. It’s beneficial for both the coach and the client. The first one does not have to repeat the same data over and over again, while the latter can always check the information he is looking for without searching through notes or books.
Among other pros, explainer videos can decrease the pressure of the studying process. Let’s be honest, education seldom makes us feel happy, especially after a tough day at work. When we watch something, we feel more relaxed and perceive the material quicker. In addition to this, this tool can turn the coaching session into a fascinating, funny, and remarkable experience due to the diversity of functions. Coaches can create cartoon-like stories to turn the training process into an enjoyable, humorous and stilly educational adventure.
Principles of a business coach
• He is the trainer. He does not teach, and he does not impose his opinion, his vision, his life experience;
• He inspires, stimulates the awakening of the client’s internal resources so that the client himself starts to learn and finds further ways for his development;
• He allows the client to have his own opinion and express it freely, without pointing out obvious mistakes. In the course of work, the client finds these mistakes himself;
• He does not try to express the client’s thoughts by himself, but allows the customer to express them qualitatively;
• He does not allow the client to ‘get stuck’ in the past and to navigate through past mistakes. The main task is to move into the future;
• He offers options as to how the problem can be solved more effectively without going deep into the psychological analysis of the problem;
• He does not give any grades. His actions are purely motivational. Finally, the coach is a source of information, not an adviser.
The basic principles of coaching are the principle of awareness, as well as the principle of customer responsibility. What does it mean? Working on a goal is impossible without the client’s awareness of his real whereabouts, distance from the target, availability of resources, recognition of his desires, values, aspirations, and much more. In other words, a person must understand who he is, where he is going, and what lies in his “backpack”.
The customer then makes his conscious choice – what he chooses and where he will go in the future. And for this choice, he takes responsibility. It is the responsibility that awakens the motivation in a person to learn, develop, and achieve.
These are the principles that the coach “brings” to his client, awakening his initiative, passion, as well as his hidden potential and resources. They give the client a huge boost for any task in his life.
All business coach activities are based on five main principles:
trust in people — a coach trusts people and believes in his customers. This is an essential point. The faith in a customer begins when he starts believing in himself, his own abilities, own strength, capabilities to get what he needs. It is only possible to help develop these skills in the client if the coach can believe in himself, and thus, believe in others. Over time, this confidence, supported by personal experience, will form a formula: “I believe that I can” = “I know that I can.”
trust the environment — the coach hopes that the community loves us if we follow our own path. He understands that everything that comes into life has a deep meaning; you just have to make an effort to find and understand it.
focus on the person or team — unlike traditional training or management, coaching is all about concentration on the customer with the help of active listening and strategic questioning.
create the environment — a couch must help to create a productive and trustworthy environment where each member of the team can achieve their best results, assisting the business to prosper. In this condition, both the company and the people are mutually benefited.
full development — a couch assists to develop both professional and personal potentials, determine customers’ passions, strong and weak points, talents and geniuses, and help to transform them into the desired results.
About the Author Elizabeth McMillen
Elizabeth McMillen is a specialist in content writing for online sources. She is a passionate writer that helps students to improve their academic writing skills. At the same time, Elizabeth McMillen is interested in topics related to business, management, marketing, traveling, and education.
How to find employees with creative recruiting videos
It is no surprise that companies that use videos in the recruiting process receive far more applications than those who do not make use of videos. People want to know what they let themselves in for and what better way to know if they can see a video about the work environment.
If you want to ensure that your company attracts the right type of people for the right kind of job, those that will fit in perfectly with your company, recruiting videos is the way to go. It is only with recruiting videos that you will effectively showcase your company for potential employees to get a feel for what you are all about and what they can expect by working for your company. Not even a few hours in the office may show prospects what an effective video can reveal to them!
What recruiting videos need to show
Recruiting videos give companies the perfect opportunity to show potential employees what company culture is like and what a typical day at the office involves. They help applicants to decide if they will fit into the structure of your company. Candidates that may not be the right fit can be eliminated even before they touch an application form! Recruiting videos need to provide recruits with an authentic feel of what it may be like to work for you. A few requirements need attention in the creation of a recruitment video that will help you to find the right employees. Company culture, employee testimonials and benefits of working for your company are the most crucial to include in a recruiting video. Watch our video to see what else is essential.
Types of recruiting videos
There are a number of options available to you. Recruiting videos can be serious or light-hearted, depending on your company culture. A company with a fun culture can, of course, benefit from a fun, light-hearted, even humorous video. Some company recruiting videos lean themselves to the creation of a more heartfelt approach, especially if it is a company that deals with emotional / humanitarian issues. Employee testimonial videos as well as story videos are very effective recruiting videos.
Story options to consider:
→ Tell the story of how an employee became involved in your company and what it is like to work for the company.
→ Tell the story of why an employee joined your company and whether your company came up to his / her expectations.
→ Tell an employee story that reveals how he / she experiences working for your company on a day to day basis.
→ Tell the story of the company’s founder – his / her goals and vision for the company and relationships with employees.
Interview options to consider:
→ Include interviews with employees, in their work environment, and ask them what is expected of them and what they like about their jobs.
→ Ask new employees what life is really like working for your company.
→ Ask long-term employees what they like most about working at your company.
→ Do not overlook the power of animation in recruiting videos! Animated elements can even be combined with real footage. For example, real-life interviews can be intertwined with animation to show your expectations and showcase your company culture to potential recruits. (I.e. rather than having only interviews with employees, include animation as well.)
A few other ideas:
• Follow an employee to show a day-in-the-life of a typical employee at your company.
• Make a documentary-style video about the company and the job opportunity on offer.
• Introduce company bosses in the recruiting video and show them to be approachable.
• Present the recruiting video as a video diary to show exactly what a recruit can expect on the job.
A recruiting video is almost like a sales video or a promotion video – you promote a job opportunity and expect a target audience to respond. It therefore goes without saying that a recruiting video needs to be created with the target audience in mind! Consider what your target audience may want to know and also be sure to show them why they possibly may want to consider a career with you. Your recruiting video must answer candidates’ questions even before they have the chance to ask them! With effective recruiting videos you can show the exciting job opportunities available at your company and find the right employees!
10 Ideas for Great Video Content
Video content is a fantastic way to generate more search traffic and also to connect with your target audience. It is a highly effective way to create brand awareness. Content videos can be put on your own website or posted on Social Media platforms where they can easily be shared.
We have selected the following ten content video ideas that you can use to connect with your target audience:
1. About-us Video
Consumers want to know who they are dealing with! So, create a short video in which you communicate what you are all about. What is your vision? What is your mission? How do you achieve company goals? You may even include a small peep behind the scenes to show company culture. Essentially the about-us video should simply answer the question “Who are you?”.
2. Product Video
Definitely have a video that showcases your product! Briefly highlight the benefits of using the product. People are much more likely to get on board once they have viewed a product, as it gives them a clearer understanding of what is on offer! This may be the video that you need to feature on the first page of an internet search tool!
3. Demo Video
Make a demo video to show how your product is used. Try to put yourself in your customer’s shoes and make the demo video based on what they may want to know when first using your product. There may be unique features that you need to focus on, or simply show ease of use. Whatever you show make sure that your product stands out among rival brands.
4. Behind-the-scenes Video
Make targets feel special by inviting them to view what is going on behind the scenes in your company. A glimpse behind the scenes shows how you work, introduces employees, and reveals company culture. These all work together to give people a sense of familiarity and therefore generates trust in your company and its operations.
5. Team Video
Introduce your team to targets so that they may feel more at ease doing business with you. Viewers that are familiarized with the members of your team feel that they can trust those behind the scenes and this gives them a sense of security. It also makes the consumer feel that you are more approachable, because they have met the team behind the product.
6. Testimonial Video
From a consumer’s perspective, it is often not that easy to decide which product to go for. However, a testimonial video may just sway a target to choose your brand rather than a competitor’s. Customer testimonial videos can give targets peace of mind as they get to know what others think of your product and possibly also get a sense of product satisfaction and after sales services. Personal recommendations by fellow consumers make a big difference!
7. Seasonal Video
Make sure that you make use of the advantages of seasonal celebrations! You can start with prominent ones like Christmas, Easter, Valentine’s Day, etc. – create a short brand awareness video build around the seasonal event. It can be a greeting, a promotion for that time of the year or simply an interesting fact about the event with a link to your brand.
8. Event Video
If you have any conferences or special events coming up in the near future make an info video, or even an invitation video, that creates excitement and at the same time creates brand awareness! Alternatively, give an event update: after the event give a short video report that covers the event in brief and shows the highlights of the event. Moreover, if you hold regular events and conferences these can be announced in the form of a short video calendar that gives brief details, dates and venues.
9. Expert Video
A video that features an industry expert, interviewed by your company, highlights your own credibility in your field. The expert can be one of your own team members, or even an expert from outside. This type of content video can also show that you keep at the top of your game as you portray an active interest in the innovative latest developments in your field through contact with industry experts.
10. Informative Videos
To give viewers a bit of extra information about a topic in your field is a great content marketing strategy. People are curious and want to learn, without being overwhelmed with loads of information. So, consider which topics your targets may be interested in and give them short informative videos or even how-to videos that they will enjoy. It may overtly involve the use of your product, or your product may simply feature briefly in the video. All that matters is that brand awareness is realized.
How To Create Video Marketing Content For Your Brand On Any Budget
Think About Your Goals and How to Achieve ThemThe first thing you need to think about is the goal you would like to achieve with your video marketing strategy. Our suggestion is to avoid trivial objectives such as “to grow sales” because that’s not the real purpose of video marketing. On the contrary, you should make use of video content to educate the audience and keep them informed about the latest industry trends, news, and events. Jake Gardner, a digital marketer at the essay help agency called Assignment Man, says you should publish quality and entertaining videos to drive user engagement: “It will help you to build trust and professional authority, which is the best way to win over your prospects and gradually turn them into full-time customers.”
Think About ProductionThe next question is very important: Who is going to plan and produce your videos? Generally speaking, there are two options to consider here:
• Hiring a video production agency
• Doing it single-handedlyThe first solution guarantees the quality, but it usually costs a lot of money. Since you are trying to minimize investments, we guess you’d rather skip this one and choose the alternative. Creating videos on your own will definitely help you to reduce the video marketing budget.Make sure to research the expectations of the target audience, use the right explainer video production tool and write the corresponding scripts to make your videos look professional. This is where you have to prove creativity and show what makes your business so special and different than other brands in the same niche.
Add Live Videos to the StrategyDo you know that 63% of people aged 18-34 watch live streaming content regularly? It’s a very important segment of video marketing due to several factors:
• Live streaming boost engagement. Users love to ask questions in comments and wait for your answers.
• Live streaming increases watch times. Users don’t know what happens next and they are ready to spend more time watching live content.
• Live streaming is free of charge. A high-level smartphone is all it takes to publish live videos, so you don’t have to spend thousands on actors or production.
Make a YouTube ChannelYou probably know that YouTube dominates video marketing and represents the second-largest search engine globally. Given the fact that you can create a YouTube account for free, you absolutely must seize the opportunity to promote the business on this platform.YouTube gives you the chance to keep all videos in one place, categorize clips by topics, and help users to find the content they need quickly and effortlessly. Besides that, you can use the platform to design a branded channel and make the business more memorable. To do so, you should use well-known brand colors to customize the new YouTube channel. Use the official company logo as a cover photo and add all those other details that will remind the audience that the channel belongs to you.
Publish Content ConsistentlyAnother important advice is to make your video marketing efforts regular and consistent. If you want to keep building relationships with the audience in the long run, be ready to produce fresh content week after week. What makes this tip so important?First of all, it will make your business look professional and trustworthy. According to assignment service experts, marketers don’t have to publish a new video every day, but they should try to follow the same pace and post content once a week or once every 10 or 15 days. Secondly, production consistency will help you to build a feeling of anticipation among target users. Let’s say you are posting a new clip every Friday. In this case, you will make it a habit and the fans will be excited to see fresh content every week.
Promote Your VideosSimply adding new videos to the YouTube channel is not enough to make the content visible and easily discoverable. You have to do a lot more to promote videos across multiple channels. Generally speaking, you should take advantage of the following communication tools:
• Your website
• Social media
• Email newslettersThe three channels we mentioned above should give you more than enough video views, but there is also the option of promoting content through paid advertising. You don’t have to spend a fortune marketing new videos, but an occasional PPC campaign can do a lot for you visibility-wise.
ConclusionVideo content is a powerful marketing tool that can help you to maximize brand visibility, but it can also drain out your budget very quickly. We showed you six ways to prevent it:
• Be clear about the goals and how to achieve them
• Solve the production dilemma
• Add live video to the strategy
• Create a YouTube channel
• Keep it consistent
• Promote videosThere are many more video marketing tips to take into account, but we selected the ones that can give your brand a big boost without spending a whole lot of money on it. Do you know some other way to create videos on a shoestring budget?
About the author Michael Gorman:
Michael Gorman is a digital marketer and an essay writing service expert who specializes in content creation. If you are searching for reviews on essay writing services to find the best assignment help Australia, rest assured you will bump into Michael sooner or later. Michael is the father of two lovely kids and a passionate long-distance runner.
Why should Companies use Videos in 2020?
Reasons why Companies should use Videos in 2020
7 More Reasons for Videos in 2020
1. Video boosts online presence
Companies should use video in 2020 because video helps with SEO. Companies that have video content on their websites are more likely to make it onto the first page of search engine results. This is because search engines recognize that videos are “appreciated content” and therefore include them in search results. Due to the general popularity of videos a company will draw more traffic to their website, which is also crucial for SEO. What’s more, the number of times your video gets viewed, or is shared, increases your chances of desirable ranking on search engines.
2. Video increases brand awareness
Gripping video content is often shared on social media. People are far more likely to share video than text. Social networks are therefore great vehicles for spreading brand awareness. With the right video you can ensure that social media users like it and share it, especially if the video is entertaining, funny, or engaging. And so, the more your video material gets shared, the greater your brand awareness!
3. Video has a long shelf-life
Videos can be used over and over again. Video can briefly be taken out of circulation and then be re-used afresh at a later stage. It can be edited to create newer versions. It can be divided into short sections to make a series of videos. There are countless options as to how video can be re-used over time, making them a cost-effective strategy that will give you great ROI.
4. Videos are everywhere
It is so easy to access video material! Gone are the days when videos were only watched on static desktops. Video is mobile, as devices on which video are viewed are now increasingly mobile! Video is accessed on tablets and smartphones on a daily basis across the world. Chances are very good that most people watch at least one video per day, if not more! So, on the go, wherever people are, your videos can be viewed. Your company can be promoted and be appreciated. But that’s not all: even employee training videos can be accessed nearly anywhere at any time! This can advance company practice and ensure that your employees stay at the top of their game!
5. Video communication is effective
Video enhances communication as viewers hear the intended tone of voice and also see images that are designed to have maximum impact. Clear communication builds customer trust. With increased trust conversion rates increase, as people become more comfortable with your product / service and with your company. Targets literally see it for themselves. (Let’s not forget, an image speaks a thousand words…) Moreover, images linger on in the mind for longer than text – people are more likely to remember your video than your leaflet! Video makes communication clearer and more memorable!
6. Video showcases products / services best
Video helps targets to know and understand best how your product / service works. Videos that showcase your products / services aid decision-making and puts targets in a better position to decide if your product / service is the right choice for them. How-to-videos are highly sought after – demand for them has increased in recent years and continues to do so. So a video that features your product / service and explains a related topic will draw your target audience. The use of how-to explainer videos is a great way to get noticed!
7. Video strengthens email campaigns
Companies should use video in 2020 because video helps to launch effective email campaigns. Video prompts people to (at the very least) open your email and then to continue watching your video. This, in turn, may increase chances of positive responses to a call of action. A video in your email campaign also allows you to build a personal connection with your target audience. With the right video you can show that you understand your target audience’s needs and offer products / services that provide them with perfect solutions. The use of video in your email campaign is a direct and simple way to engage your target audience effectively.
Local Business Video Marketing – 2020 Guide, Strategies, Statistics
Relevant Video Marketing StatisticsThe reason why I’m showing you these video marketing statistics is simple: most local business owners are not truly aware of the amazing potential of video. If you’re one of those entrepreneurs, pay close attention!
• More than 87% of digital marketers leverage video content in their advertising campaigns
• 51% of marketers across the world suggest that out of all types of media content, video generates the best ROI (return on investment)
• Internet users retain 95% of a message while watching a video, and only 10% when they’re reading text
• 85% of US internet users are watching videos online.
• More than 500 million internet users are consuming video content on Facebook every single day.
• 82% of Twitter users spend time watching videos the moment they login into the app.
• 92% of mobile users share video content with their friends through direct messages, stories, or through news feed posts
• 64% of online customers purchase a product or service after watching branded videos on social media channels
• Videos generate 12X more social media shares than images and text combined
• By posting a video on your website’s landing pages, you can increase your conversion rates by up to 80% or more.I think that’s enough.The point is made.Video is simply the most effective type of media content that is currently governing the digital marketing space. Since your local business’ success is absolutely dependent on digital marketing campaigns, you should immediately consider pointing your attention to video marketing production.
The Main Benefits of Local Video MarketingNow that we’ve explored the most relevant video marketing statistics, let us quickly tap into the specific benefits that video advertisements can bring to your local business.
Brand AwarenessBrand awareness is one of the biggest perks of a well-defined video marketing strategy, notes Mark Johnson, the CEO of Bestessays review.A successful local business video marketing campaign will generate quite a buzz if properly marketed. Social media shares, news articles, influencers – everything’s possible if your business video rocks. If you compare a local business that constantly shows its prospective customers the store’s atmosphere, the quality of its products, and the team behind the brand with a business that simply posts texts and images.
Brand PersonalityA brand that aims high will always prioritize the level of rapport that it creates with its customers. Videos show personality, and that’s one of the most important traits of a modern business. Many times, customers don’t buy products from businesses, they buy it from people that they respect because of their values and principles.
Brand Reputation and TrustBesides brand reputation and brand personality, an effective video marketing strategy can skyrocket the reputation and trust of a local business. Videos allow brands to showcase their products’ quality and their services’ reliability.
Social Media Engagement
As statistics tell, internet users tend to engage more with video content than with any other type of media content. A video can potentially receive hundreds of shares on popular social channels, thus making the brand stand out from the crowd. Moreover, videos can generate amazing social engagement if they end with a strong call-to-action (“let us know what you think in the comments below” or “tag 3 friends who deserve our products”).
Improved Sales PerformanceLastly yet most importantly, all of the factors that were mentioned above will help your business generate a better sales performance. More traffic equals more potential leads, while more prospects equal higher odds of closing sales. Marketing is a numbers’ game!
Types of Local Business Video MarketingLocal business video marketing is a broad concept. There are many types of approaches that you can take in order to demonstrate the value of your brand. Depending on your niche, budget, and needs, here are the main video marketing production types:
Educational Videos• If you run a lemonade store, educating your audience about the health benefits of lemonade throughout a series of short videos is a great way to attract more customers.
• An educational video teaches viewers facts that they didn’t know and provides valuable insights that will tempt them to visit your store.
• Explainer videos are excellent for businesses that sell products that people aren’t already familiar with.
Testimonial Videos• A testimonial video can boost your brand’s reputation in incredible ways. The opinion of a satisfied customer that genuinely praises your brand is much more effective than your own words about your brand.• Video testimonials are the modern replacement of written testimonials. They show more personality and they look more genuine.• For example, check out this Betfair video testimonial.
Product Videos• Product videos are the most popular type of video content that local businesses develop and promote. • A product video highlights products in creative ways, showing the ins and outs of their features and benefits.• If you’re dealing with a lot of local competition, developing creative, funny, and inspiring product videos will help you stand out from the crowd and enhance your brand’s awareness.
Team Bio Videos
• Team bio videos are short pieces of content that illustrate the atmosphere behind the scenes.
• Bio videos introduce the individuals who are working at your store, as well as you, the owner of the business.
• They can display both the personal and the professional aspects of your team, including your team’s achievements and the passion for their work.
Announcement Videos• To create buzz and anticipation for the launch of new products, features, or services, you can leverage announcement videos.• Simply put, an announcement video is meant to let your customer base know the date and specifics of the new implementations that you’re about to integrate.• Announcement videos can be teasers that develop curiosity, but also short engagement videos that keep your local business relevant during long quiet periods.
Instructional & FAQ Videos• If you run a business that sells complicated products like software or unique gadgets, you can leverage instructional videos to showcase how everything works.• Instructional videos are often step-by-step explanations that make it easy for users to understand the purpose and the proper use of your products• FAQ (frequently asked questions) videos are a great choice for businesses that encounter the same questions over and over again. • “FAQ videos are a great way to directly engage with your customers and show them that you’re already aware of the potential problems.” – Jessie Hawks, Video Marketing Executive at Essayshark reviews.
8 Effective Video Marketing Strategies for Local BusinessesThe first thing you’ll want to do is define your local business video marketing strategy. Now that you’re aware of the options, you should figure out what types of videos suit your business strategy and your target audience. Once you have a direction, it’s time to take real action. Here are 8 effective video marketing strategies that you can use to boost the performance of your local business:
Optimize Your Local SEOCreating amazing branded videos is of no use if nobody gets to see them. For that reason, you need to do your best to improve the search visibility of your videos by optimizing your website for local SEO. Here are three good ways to do that:
Integrate Your Website in Local DirectoriesRegistering your business site in local directories is the first step that you have to take in order for Google and the rest of the search engines to recognize your content. Some of the most important local directories are Google My Business, Yelp.com, and YP.com. Do that and your videos might just show up on top of the local search results.
Optimize Your Website’s CodeBegin by integrating a local map into your site’s footer. Make sure that your local business information is present and consistent on every page of your website.
Make Your Listings Identical on Every Website That Features Your BrandTo ensure that Google recognizes your local brand every time it indexes new pages, ensure that your business information is identical on every listing. Your business name, phone number, and local address should be written in the same order and should be identical in terms of spacing, punctuation, and capitalization.
Take Advantage of Facebook AdsFacebook is simply the most popular social media network in the entire world. Your prospective customers are already spending time on it. Because Facebook offers incredible audience customization options, you can specific demographics within a specific area. If you’ve never done it before, here’s a great guide that should help you run an effective local Facebook ad campaign.
Use YouTube AdsYouTube is another effective advertising option that allows you to easily place your videos in front of the right audience. Just like Facebook, YouTube allows you to target your audience based on their location. You can use many types of YouTube ads:
• Pre-Roll Ads: These are the ads that show your videos right before the videos that your audience wishes to watch.
• Promoted search: Similar to Google Ads, by choosing keywords, a specific budget, and a target demographic, YouTube will place your videos in front of the right audience.
• Suggested videos: The videos that appear on the right side of the screen are often promoted videos. You can showcase your videos next to other relevant videos that your target audience may be watching.
Integrate Your Videos into Your Business SitePromote your videos throughout your business website pages. Use the right videos in the right spots. For example, a product video should generally be placed on your homepage but also on your blog. Create different landing pages and use your videos to capture your traffic’s attention.
Leverage Local Influencers to Boost Your VideosOne of the most effective ways to boost the reach of your videos is to leverage local influencers. This strategy involves contacting individuals who are well-known in your local community and asking them to talk about your brand, showcase your products, or offer testimonials in exchange for a specific sum of money. Additionally, they can help you improve your local brand’s awareness by posting the very same videos on their websites and social media channels.
Final WordsA local business video marketing strategy is simply the most effective way to take your local enterprise to the next level. By acknowledging the benefits of video and by taking quick steps towards implementation, you’ll be able to generate high levels of brand awareness and customer engagement.Since video marketing production is now more accessible than ever, it’s time to give it a try. You can find countless video production companies that provide truly accessible rates that you definitely can afford. Take our tips and tricks into close consideration and start your local business video marketing campaign now!
About the author Michael Gorman:
Michael Gorman is a custom writing service expert that works for BestEssayServiceReviews. He is also regularly publishing digital marketing posts on various blogs and magazines. He started his career as an academic writing intern at Thepensters by the time he has graduated college. On top of everything else, he is also providing self-development classes to students and employees.
Influencer Marketing Guide: How To Use it For Your Business
Ask most people who would rather believe, Procter&Gamble ad or their favorite YouTuber, and the answer would be overwhelmingly the latter. According to the latest State of the Influencer Marketing report, 94% of professionals believe that influencer marketing is an effective technique. However, the same research shows about a quarter of the same respondents don’t have any experience with it. If you want to join the majority, this guide is the perfect place to start.
Why influencer marketing?
There are dozens of other marketing methods, most of them you’re already familiar with, and they work out just fine. Why would you want to switch? Here are some reasons that may sway you towards discovering more about it. For starters, influencer marketing breaks the contempt young people have for modern advertising. Your regular video ads may be good for exposure because of the sheer number of views they receive on TV or on YouTube. But they’re annoying people. This is why so few millennials respond do ads. Influencers are the social media personas young people turn to in the absence of trust in the mainstream media and big corporations. Using popular social media platforms like Instagram or YouTube, they share their knowledge and opinions with the public. This makes people trust influencers as much as friends. That’s the kind of trust that can benefit your brand. Influencer marketing is also a great solution for direct sales. It doesn’t grant you as much exposure as banner ads or YouTube explainer videos, but the conversion rate is much higher. Most influencer endorsements would contain a strong CTA in them and a discount offer to make sure that conversion happens. If that sounds good, wait for this fact. Influencer marketing is one of the cheapest ways to reach a young audience if you don’t count email marketing. Out of all businesses that use influencer marketing, 70% make $2 per each dollar spent. The top earners earn over $6 for one dollar spent on marketing effort. If you’re intrigued by the possibilities that stand before you, here’s how you work with an influencer.
How to set up an influencer marketing campaign
Every influencer campaign begins with choosing your audience. Ultimately, it’s what all the other steps rely on. Do research to understand who are the people buying from you and what do they want to solve with your products. If you already know that, here’s your next step.
Choose the platform
Choose the right influencer
Once you know the site or sites you want to market on, it’s time to choose the influencers you’re going to partner up with. Here are the basic criteria for your search:
• The influencer has over 5,000 subscribers
• They post regularly
• The page has high engagement rates
• They have previous experience of working with ads
You can either do the search manually, or use a website like HypeAuditor, Crowdfire, or Social Crawlitics to get a list of potential influencers. Do not stop at one influencer, though. Form a long list of people you can work with to make sure you still have opportunities if your offer gets rejected. Now, you may be wondering why the minimum limit for the number of subscribers is so low. The thing is, you don’t need to pay thousands of dollars to an influencer with millions of followers. You can significantly lower the costs by working with a micro-influencer. Micro-influencers are people with 5-25 thousands of subscribers. They don’t offer as much in terms of exposure to a large audience, but the conversion rate may be even better with an influencer like that. Their core audience wants to help them financially and will buy some products just because they know their favorite influencer is getting paid for this.
Choose the right content
Influencer marketing is not a monolith. Regardless of the influencer that you choose, the type of content they post may change the effectiveness of a campaign drastically. A simple photo that contains endorsement is good enough, but there’s an even more effective medium. Ask your influencers to create explainer videos to boost social media presence. Showing how your product is used is more likely to influence the audience. Besides, if the influencer is a YouTuber, they can talk at length about the product to present it in a favorable light. This form of advertisement is getting so advanced, you can even use AI to gauge how effective a particular video is.
Co-create with the influencer
Choosing the influencer is the most important thing you can do for the quality of your content. The thing is, you don’t get to be the main creator in the content that’s going to get out there. Sure, you can veto profanity or inappropriate content, but it’s nothing like micromanaging your employees and controlling content from proofreading it in Grammarly, ProEssayWriter to forming the guidelines. You need to give creative freedom to the influencer because it’s what they’re good at it. After all, the whole idea of influencer marketing is to create a message that doesn’t seem corporate. That’s something only the influencer can create.
Now it’s up to you
Now that you know the basics, you need to take action. Go out there and find influencers who would be willing to work with you using our guide. The best thing about it is that you don’t even need to invest in it a lot if you’re a small brand looking for budget options.
About the author Connie Benton:
Connie Benton is a passionate freelance writer and owner of Whenipost.com.