How to find employees with creative recruiting videos
It is no surprise that companies that use videos in the recruiting process receive far more applications than those who do not make use of videos. People want to know what they let themselves in for and what better way to know if they can see a video about the work environment.
If you want to ensure that your company attracts the right type of people for the right kind of job, those that will fit in perfectly with your company, recruiting videos is the way to go. It is only with recruiting videos that you will effectively showcase your company for potential employees to get a feel for what you are all about and what they can expect by working for your company. Not even a few hours in the office may show prospects what an effective video can reveal to them!
What recruiting videos need to show
Recruiting videos give companies the perfect opportunity to show potential employees what company culture is like and what a typical day at the office involves. They help applicants to decide if they will fit into the structure of your company. Candidates that may not be the right fit can be eliminated even before they touch an application form! Recruiting videos need to provide recruits with an authentic feel of what it may be like to work for you. A few requirements need attention in the creation of a recruitment video that will help you to find the right employees. Company culture, employee testimonials and benefits of working for your company are the most crucial to include in a recruiting video. Watch our video to see what else is essential.
Types of recruiting videos
There are a number of options available to you. Recruiting videos can be serious or light-hearted, depending on your company culture. A company with a fun culture can, of course, benefit from a fun, light-hearted, even humorous video. Some company recruiting videos lean themselves to the creation of a more heartfelt approach, especially if it is a company that deals with emotional / humanitarian issues. Employee testimonial videos as well as story videos are very effective recruiting videos.
Story options to consider:
→ Tell the story of how an employee became involved in your company and what it is like to work for the company.
→ Tell the story of why an employee joined your company and whether your company came up to his / her expectations.
→ Tell an employee story that reveals how he / she experiences working for your company on a day to day basis.
→ Tell the story of the company’s founder – his / her goals and vision for the company and relationships with employees.
Interview options to consider:
→ Include interviews with employees, in their work environment, and ask them what is expected of them and what they like about their jobs.
→ Ask new employees what life is really like working for your company.
→ Ask long-term employees what they like most about working at your company.
→ Do not overlook the power of animation in recruiting videos! Animated elements can even be combined with real footage. For example, real-life interviews can be intertwined with animation to show your expectations and showcase your company culture to potential recruits. (I.e. rather than having only interviews with employees, include animation as well.)
A few other ideas:
• Follow an employee to show a day-in-the-life of a typical employee at your company.
• Make a documentary-style video about the company and the job opportunity on offer.
• Introduce company bosses in the recruiting video and show them to be approachable.
• Present the recruiting video as a video diary to show exactly what a recruit can expect on the job.
A recruiting video is almost like a sales video or a promotion video – you promote a job opportunity and expect a target audience to respond. It therefore goes without saying that a recruiting video needs to be created with the target audience in mind! Consider what your target audience may want to know and also be sure to show them why they possibly may want to consider a career with you. Your recruiting video must answer candidates’ questions even before they have the chance to ask them! With effective recruiting videos you can show the exciting job opportunities available at your company and find the right employees!
10 Ideas for Great Video Content
Video content is a fantastic way to generate more search traffic and also to connect with your target audience. It is a highly effective way to create brand awareness. Content videos can be put on your own website or posted on Social Media platforms where they can easily be shared.
We have selected the following ten content video ideas that you can use to connect with your target audience:
1. About-us Video
Consumers want to know who they are dealing with! So, create a short video in which you communicate what you are all about. What is your vision? What is your mission? How do you achieve company goals? You may even include a small peep behind the scenes to show company culture. Essentially the about-us video should simply answer the question “Who are you?”.
2. Product Video
Definitely have a video that showcases your product! Briefly highlight the benefits of using the product. People are much more likely to get on board once they have viewed a product, as it gives them a clearer understanding of what is on offer! This may be the video that you need to feature on the first page of an internet search tool!
3. Demo Video
Make a demo video to show how your product is used. Try to put yourself in your customer’s shoes and make the demo video based on what they may want to know when first using your product. There may be unique features that you need to focus on, or simply show ease of use. Whatever you show make sure that your product stands out among rival brands.
4. Behind-the-scenes Video
Make targets feel special by inviting them to view what is going on behind the scenes in your company. A glimpse behind the scenes shows how you work, introduces employees, and reveals company culture. These all work together to give people a sense of familiarity and therefore generates trust in your company and its operations.
5. Team Video
Introduce your team to targets so that they may feel more at ease doing business with you. Viewers that are familiarized with the members of your team feel that they can trust those behind the scenes and this gives them a sense of security. It also makes the consumer feel that you are more approachable, because they have met the team behind the product.
6. Testimonial Video
From a consumer’s perspective, it is often not that easy to decide which product to go for. However, a testimonial video may just sway a target to choose your brand rather than a competitor’s. Customer testimonial videos can give targets peace of mind as they get to know what others think of your product and possibly also get a sense of product satisfaction and after sales services. Personal recommendations by fellow consumers make a big difference!
7. Seasonal Video
Make sure that you make use of the advantages of seasonal celebrations! You can start with prominent ones like Christmas, Easter, Valentine’s Day, etc. – create a short brand awareness video build around the seasonal event. It can be a greeting, a promotion for that time of the year or simply an interesting fact about the event with a link to your brand.
8. Event Video
If you have any conferences or special events coming up in the near future make an info video, or even an invitation video, that creates excitement and at the same time creates brand awareness! Alternatively, give an event update: after the event give a short video report that covers the event in brief and shows the highlights of the event. Moreover, if you hold regular events and conferences these can be announced in the form of a short video calendar that gives brief details, dates and venues.
9. Expert Video
A video that features an industry expert, interviewed by your company, highlights your own credibility in your field. The expert can be one of your own team members, or even an expert from outside. This type of content video can also show that you keep at the top of your game as you portray an active interest in the innovative latest developments in your field through contact with industry experts.
10. Informative Videos
To give viewers a bit of extra information about a topic in your field is a great content marketing strategy. People are curious and want to learn, without being overwhelmed with loads of information. So, consider which topics your targets may be interested in and give them short informative videos or even how-to videos that they will enjoy. It may overtly involve the use of your product, or your product may simply feature briefly in the video. All that matters is that brand awareness is realized.
How To Create Video Marketing Content For Your Brand On Any Budget
Content marketing is by far the most productive marketing strategy of our era, but it can help you to boost the brand only if you consistently craft amazing posts and use the right format to do so. As it turns out, video marketing is the format to strive for if you want to take the maximum of your content strategy.
According to the report, over 70% of people would rather watch a video than read a blog post to learn more about a product or service. Another study reveals that marketers who use video grow revenue 49% faster than non-users. But there is a catch here. If not planned properly, video production can turn out to be costly more often than not. If you want to avoid this issue, keep reading our post to learn how to create video content for your brand on any budget.
Think About Your Goals and How to Achieve Them
The first thing you need to think about is the goal you would like to achieve with your video marketing strategy. Our suggestion is to avoid trivial objectives such as “to grow sales” because that’s not the real purpose of video marketing. On the contrary, you should make use of video content to educate the audience and keep them informed about the latest industry trends, news, and events.
Jake Gardner, a digital marketer at the essay help agency called Assignment Man, says you should publish quality and entertaining videos to drive user engagement: “It will help you to build trust and professional authority, which is the best way to win over your prospects and gradually turn them into full-time customers.”
Think About Production
The next question is very important: Who is going to plan and produce your videos? Generally speaking, there are two options to consider here:
• Hiring a video production agency
• Doing it single-handedly
The first solution guarantees the quality, but it usually costs a lot of money. Since you are trying to minimize investments, we guess you’d rather skip this one and choose the alternative. Creating videos on your own will definitely help you to reduce the video marketing budget.
Make sure to research the expectations of the target audience, use the right explainer video production tool and write the corresponding scripts to make your videos look professional. This is where you have to prove creativity and show what makes your business so special and different than other brands in the same niche.
Add Live Videos to the Strategy
Do you know that 63% of people aged 18-34 watch live streaming content regularly? It’s a very important segment of video marketing due to several factors:
• Live streaming boost engagement. Users love to ask questions in comments and wait for your answers.
• Live streaming increases watch times. Users don’t know what happens next and they are ready to spend more time watching live content.
• Live streaming is free of charge. A high-level smartphone is all it takes to publish live videos, so you don’t have to spend thousands on actors or production.
Make a YouTube Channel
You probably know that YouTube dominates video marketing and represents the second-largest search engine globally. Given the fact that you can create a YouTube account for free, you absolutely must seize the opportunity to promote the business on this platform.
YouTube gives you the chance to keep all videos in one place, categorize clips by topics, and help users to find the content they need quickly and effortlessly. Besides that, you can use the platform to design a branded channel and make the business more memorable. To do so, you should use well-known brand colors to customize the new YouTube channel. Use the official company logo as a cover photo and add all those other details that will remind the audience that the channel belongs to you.
Publish Content Consistently
Another important advice is to make your video marketing efforts regular and consistent. If you want to keep building relationships with the audience in the long run, be ready to produce fresh content week after week.
What makes this tip so important?
First of all, it will make your business look professional and trustworthy. According to assignment service experts, marketers don’t have to publish a new video every day, but they should try to follow the same pace and post content once a week or once every 10 or 15 days. Secondly, production consistency will help you to build a feeling of anticipation among target users. Let’s say you are posting a new clip every Friday. In this case, you will make it a habit and the fans will be excited to see fresh content every week.
Promote Your Videos
Simply adding new videos to the YouTube channel is not enough to make the content visible and easily discoverable. You have to do a lot more to promote videos across multiple channels. Generally speaking, you should take advantage of the following communication tools:
• Your website
• Social media
• Email newsletters
The three channels we mentioned above should give you more than enough video views, but there is also the option of promoting content through paid advertising. You don’t have to spend a fortune marketing new videos, but an occasional PPC campaign can do a lot for you visibility-wise.
Video content is a powerful marketing tool that can help you to maximize brand visibility, but it can also drain out your budget very quickly. We showed you six ways to prevent it:
• Be clear about the goals and how to achieve them
• Solve the production dilemma
• Add live video to the strategy
• Create a YouTube channel
• Keep it consistent
• Promote videos
There are many more video marketing tips to take into account, but we selected the ones that can give your brand a big boost without spending a whole lot of money on it. Do you know some other way to create videos on a shoestring budget?
About the author Michael Gorman:
Michael Gorman is a digital marketer and an essay writing service expert who specializes in content creation. If you are searching for reviews on essay writing services to find the best assignment help Australia, rest assured you will bump into Michael sooner or later. Michael is the father of two lovely kids and a passionate long-distance runner.
Why should Companies use Videos in 2020?
Reasons why Companies should use Videos in 2020
7 More Reasons for Videos in 2020
1. Video boosts online presence
Companies should use video in 2020 because video helps with SEO. Companies that have video content on their websites are more likely to make it onto the first page of search engine results. This is because search engines recognize that videos are “appreciated content” and therefore include them in search results. Due to the general popularity of videos a company will draw more traffic to their website, which is also crucial for SEO. What’s more, the number of times your video gets viewed, or is shared, increases your chances of desirable ranking on search engines.
2. Video increases brand awareness
Gripping video content is often shared on social media. People are far more likely to share video than text. Social networks are therefore great vehicles for spreading brand awareness. With the right video you can ensure that social media users like it and share it, especially if the video is entertaining, funny, or engaging. And so, the more your video material gets shared, the greater your brand awareness!
3. Video has a long shelf-life
Videos can be used over and over again. Video can briefly be taken out of circulation and then be re-used afresh at a later stage. It can be edited to create newer versions. It can be divided into short sections to make a series of videos. There are countless options as to how video can be re-used over time, making them a cost-effective strategy that will give you great ROI.
4. Videos are everywhere
It is so easy to access video material! Gone are the days when videos were only watched on static desktops. Video is mobile, as devices on which video are viewed are now increasingly mobile! Video is accessed on tablets and smartphones on a daily basis across the world. Chances are very good that most people watch at least one video per day, if not more! So, on the go, wherever people are, your videos can be viewed. Your company can be promoted and be appreciated. But that’s not all: even employee training videos can be accessed nearly anywhere at any time! This can advance company practice and ensure that your employees stay at the top of their game!
5. Video communication is effective
Video enhances communication as viewers hear the intended tone of voice and also see images that are designed to have maximum impact. Clear communication builds customer trust. With increased trust conversion rates increase, as people become more comfortable with your product / service and with your company. Targets literally see it for themselves. (Let’s not forget, an image speaks a thousand words…) Moreover, images linger on in the mind for longer than text – people are more likely to remember your video than your leaflet! Video makes communication clearer and more memorable!
6. Video showcases products / services best
Video helps targets to know and understand best how your product / service works. Videos that showcase your products / services aid decision-making and puts targets in a better position to decide if your product / service is the right choice for them. How-to-videos are highly sought after – demand for them has increased in recent years and continues to do so. So a video that features your product / service and explains a related topic will draw your target audience. The use of how-to explainer videos is a great way to get noticed!
7. Video strengthens email campaigns
Companies should use video in 2020 because video helps to launch effective email campaigns. Video prompts people to (at the very least) open your email and then to continue watching your video. This, in turn, may increase chances of positive responses to a call of action. A video in your email campaign also allows you to build a personal connection with your target audience. With the right video you can show that you understand your target audience’s needs and offer products / services that provide them with perfect solutions. The use of video in your email campaign is a direct and simple way to engage your target audience effectively.
Local Business Video Marketing – 2020 Guide, Strategies, Statistics
Local business video marketing is one of the most effective ways to engage with a local target audience. An excellent video marketing campaign will generate highly relevant and qualitative leads and improve your brand’s awareness in a local community.
Most importantly, an effective local business video marketing campaign will help you improve your sales performance and customer base quicker than any other digital media strategy.
If you’re a small business that’s neglecting the power of video, you’re simply giving your competitors the chance to step forward and steal away your prospects.
Or, better said, you’re leaving a lot of cash on the table because you’re falling behind the trends.
As a small business that’s looking to develop cost-effective marketing campaigns, your advertising and marketing budget might be quite limited. Justifying the spending of thousands of dollars on video marketing campaigns is difficult if not impossible.
However, before you allow negative thoughts to govern your thinking, local business video marketing campaigns won’t cost you a fortune. Since you’re targeting a local community, you will never have to spend money on running TV advertising campaigns.
Moreover, because we’re experiencing the social media era, targeting your local customers through well-optimized social media ads is a truly cost-effective way of getting your message out there.
“If you think about it for a second, investing your time, attention, and money into a professional video that shows your location, products, and the venue’s atmosphere is a really wise and profitable choice for your long-term success.” Jenny Clark, Marketing Manager at EssayHave Review.
Before we get into the specifics of today’s topic, let us have a look at some of today’s most impressive local video marketing statistics that showcase the true power of video:
Relevant Video Marketing Statistics
The reason why I’m showing you these video marketing statistics is simple: most local business owners are not truly aware of the amazing potential of video. If you’re one of those entrepreneurs, pay close attention!
• More than 87% of digital marketers leverage video content in their advertising campaigns
• 51% of marketers across the world suggest that out of all types of media content, video
generates the best ROI (return on investment)
• Internet users retain 95% of a message while watching a video, and only 10% when they’re reading text
• 85% of US internet users are watching videos online.
• More than 500 million internet users are consuming video content on Facebook every single day.
• 82% of Twitter users spend time watching videos the moment they login into the app.
• 92% of mobile users share video content with their friends through direct messages, stories, or through news feed posts
• 64% of online customers purchase a product or service after watching branded videos on social media channels
• Videos generate 12X more social media shares than images and text combined
• By posting a video on your website’s landing pages, you can increase your conversion rates by up to 80% or more.
I think that’s enough.
The point is made.
Video is simply the most effective type of media content that is currently governing the digital marketing space. Since your local business’ success is absolutely dependent on digital marketing campaigns, you should immediately consider pointing your attention to video marketing production.
The Main Benefits of Local Video Marketing
Now that we’ve explored the most relevant video marketing statistics, let us quickly tap into the specific benefits that video advertisements can bring to your local business.
Brand awareness is one of the biggest perks of a well-defined video marketing strategy, notes Mark Johnson, the CEO of Bestessays review.
A successful local business video marketing campaign will generate quite a buzz if properly marketed. Social media shares, news articles, influencers – everything’s possible if your business video rocks.
If you compare a local business that constantly shows its prospective customers the store’s atmosphere, the quality of its products, and the team behind the brand with a business that simply posts texts and images.
A brand that aims high will always prioritize the level of rapport that it creates with its customers. Videos show personality, and that’s one of the most important traits of a modern business. Many times, customers don’t buy products from businesses, they buy it from people that they respect because of their values and principles.
Brand Reputation and Trust
Besides brand reputation and brand personality, an effective video marketing strategy can skyrocket the reputation and trust of a local business. Videos allow brands to showcase their products’ quality and their services’ reliability.
Social Media Engagement
As statistics tell, internet users tend to engage more with video content than with any other type of media content. A video can potentially receive hundreds of shares on popular social channels, thus making the brand stand out from the crowd. Moreover, videos can generate amazing social engagement if they end with a strong call-to-action (“let us know what you think in the comments below” or “tag 3 friends who deserve our products”).
Improved Sales Performance
Lastly yet most importantly, all of the factors that were mentioned above will help your business generate a better sales performance. More traffic equals more potential leads, while more prospects equal higher odds of closing sales. Marketing is a numbers’ game!
Types of Local Business Video Marketing
Local business video marketing is a broad concept. There are many types of approaches that you can take in order to demonstrate the value of your brand. Depending on your niche, budget, and needs, here are the main video marketing production types:
• An educational video teaches viewers facts that they didn’t know and provides valuable insights that will tempt them to visit your store.
• Explainer videos are excellent for businesses that sell products that people aren’t already familiar with.
• A testimonial video can boost your brand’s reputation in incredible ways. The opinion of a satisfied customer that genuinely praises your brand is much more effective than your own words about your brand.
• Video testimonials are the modern replacement of written testimonials. They show more personality and they look more genuine.
• For example, check out this Betfair video testimonial.
• Product videos are the most popular type of video content that local businesses develop and promote.
• A product video highlights products in creative ways, showing the ins and outs of their features and benefits.
• If you’re dealing with a lot of local competition, developing creative, funny, and inspiring product videos will help you stand out from the crowd and enhance your brand’s awareness.
Team Bio Videos
• Team bio videos are short pieces of content that illustrate the atmosphere behind the scenes.
• Bio videos introduce the individuals who are working at your store, as well as you, the owner of the business.
• They can display both the personal and the professional aspects of your team, including your team’s achievements and the passion for their work.
• To create buzz and anticipation for the launch of new products, features, or services, you can leverage announcement videos.
• Simply put, an announcement video is meant to let your customer base know the date and specifics of the new implementations that you’re about to integrate.
• Announcement videos can be teasers that develop curiosity, but also short engagement videos that keep your local business relevant during long quiet periods.
Instructional & FAQ Videos
• If you run a business that sells complicated products like software or unique gadgets, you can leverage instructional videos to showcase how everything works.
• Instructional videos are often step-by-step explanations that make it easy for users to understand the purpose and the proper use of your products
• FAQ (frequently asked questions) videos are a great choice for businesses that encounter the same questions over and over again.
• “FAQ videos are a great way to directly engage with your customers and show them that you’re already aware of the potential problems.” – Jessie Hawks, Video Marketing Executive at Essayshark reviews.
8 Effective Video Marketing Strategies for Local Businesses
The first thing you’ll want to do is define your local business video marketing strategy. Now that you’re aware of the options, you should figure out what types of videos suit your business strategy and your target audience.
Once you have a direction, it’s time to take real action. Here are 8 effective video marketing strategies that you can use to boost the performance of your local business:
Optimize Your Local SEO
Creating amazing branded videos is of no use if nobody gets to see them. For that reason, you need to do your best to improve the search visibility of your videos by optimizing your website for local SEO. Here are three good ways to do that:
Integrate Your Website in Local Directories
Registering your business site in local directories is the first step that you have to take in order for Google and the rest of the search engines to recognize your content.
Optimize Your Website’s Code
Begin by integrating a local map into your site’s footer. Make sure that your local business information is present and consistent on every page of your website.
Make Your Listings Identical on Every Website That Features Your Brand
To ensure that Google recognizes your local brand every time it indexes new pages, ensure that your business information is identical on every listing. Your business name, phone number, and local address should be written in the same order and should be identical in terms of spacing, punctuation, and capitalization.
Take Advantage of Facebook Ads
Facebook is simply the most popular social media network in the entire world. Your prospective customers are already spending time on it. Because Facebook offers incredible audience customization options, you can specific demographics within a specific area. If you’ve never done it before, here’s a great guide that should help you run an effective local Facebook ad campaign.
Use YouTube Ads
YouTube is another effective advertising option that allows you to easily place your videos in front of the right audience. Just like Facebook, YouTube allows you to target your audience based on their location. You can use many types of YouTube ads:
• Pre-Roll Ads: These are the ads that show your videos right before the videos that your audience wishes to watch.
• Promoted search: Similar to Google Ads, by choosing keywords, a specific budget, and a target demographic, YouTube will place your videos in front of the right audience.
• Suggested videos: The videos that appear on the right side of the screen are often promoted videos. You can showcase your videos next to other relevant videos that your target audience may be watching.
Integrate Your Videos into Your Business Site
Promote your videos throughout your business website pages. Use the right videos in the right spots. For example, a product video should generally be placed on your homepage but also on your blog. Create different landing pages and use your videos to capture your traffic’s attention.
Leverage Local Influencers to Boost Your Videos
One of the most effective ways to boost the reach of your videos is to leverage local influencers. This strategy involves contacting individuals who are well-known in your local community and asking them to talk about your brand, showcase your products, or offer testimonials in exchange for a specific sum of money.
Additionally, they can help you improve your local brand’s awareness by posting the very same videos on their websites and social media channels.
A local business video marketing strategy is simply the most effective way to take your local enterprise to the next level. By acknowledging the benefits of video and by taking quick steps towards implementation, you’ll be able to generate high levels of brand awareness and customer engagement.
Since video marketing production is now more accessible than ever, it’s time to give it a try. You can find countless video production companies that provide truly accessible rates that you definitely can afford. Take our tips and tricks into close consideration and start your local business video marketing campaign now!
About the author Michael Gorman:
Michael Gorman is a custom writing service expert that works for BestEssayServiceReviews. He is also regularly publishing digital marketing posts on various blogs and magazines. He started his career as an academic writing intern at Thepensters by the time he has graduated college. On top of everything else, he is also providing self-development classes to students and employees.
Influencer Marketing Guide: How To Use it For Your Business
Ask most people who would rather believe, Procter&Gamble ad or their favorite YouTuber, and the answer would be overwhelmingly the latter. According to the latest State of the Influencer Marketing report, 94% of professionals believe that influencer marketing is an effective technique. However, the same research shows about a quarter of the same respondents don’t have any experience with it. If you want to join the majority, this guide is the perfect place to start.
Why influencer marketing?
There are dozens of other marketing methods, most of them you’re already familiar with, and they work out just fine. Why would you want to switch? Here are some reasons that may sway you towards discovering more about it.
For starters, influencer marketing breaks the contempt young people have for modern advertising. Your regular video ads may be good for exposure because of the sheer number of views they receive on TV or on YouTube. But they’re annoying people. This is why so few millennials respond do ads.
Influencers are the social media personas young people turn to in the absence of trust in the mainstream media and big corporations. Using popular social media platforms like Instagram or YouTube, they share their knowledge and opinions with the public.
This makes people trust influencers as much as friends. That’s the kind of trust that can benefit your brand.
Influencer marketing is also a great solution for direct sales. It doesn’t grant you as much exposure as banner ads or YouTube explainer videos, but the conversion rate is much higher. Most influencer endorsements would contain a strong CTA in them and a discount offer to make sure that conversion happens.
If that sounds good, wait for this fact. Influencer marketing is one of the cheapest ways to reach a young audience if you don’t count email marketing. Out of all businesses that use influencer marketing, 70% make $2 per each dollar spent. The top earners earn over $6 for one dollar spent on marketing effort.
If you’re intrigued by the possibilities that stand before you, here’s how you work with an influencer.
How to set up an influencer marketing campaign
Every influencer campaign begins with choosing your audience. Ultimately, it’s what all the other steps rely on. Do research to understand who are the people buying from you and what do they want to solve with your products.
If you already know that, here’s your next step.
Choose the platform
The most popular platforms that are used in influencer marketing are Instagram and YouTube. Facebook and Twitter are used less often, as is Snapchat. The main thing that distinguishes them is the age of the audience.
Snapchat is mostly used by Gen Z, but there the whole audience has people from 13 to 29 years of age. Participation rates drop significantly starting with that age. Instagram is very similar, it hosts an audience aged from 18 to 25. But it has significantly more reach than Snapchat as 37% of Internet users are on Instagram.
Now, YouTube may seem like a platform for the youth, but over half of all Internet users over 65 watch videos on the website. Twitter has the same tendency, the share of 55-year-olds on the website is the same as 25-year-olds.
However, using influencer marketing to target the older generations may not be the optimal choice, since most of them are not fully immersed in the digital world.
Choose the right influencer
Once you know the site or sites you want to market on, it’s time to choose the influencers you’re going to partner up with. Here are the basic criteria for your search:
• The influencer has over 5,000 subscribers
• They post regularly
• The page has high engagement rates
• They have previous experience of working with ads
You can either do the search manually, or use a website like HypeAuditor, Crowdfire, or Social Crawlitics to get a list of potential influencers. Do not stop at one influencer, though. Form a long list of people you can work with to make sure you still have opportunities if your offer gets rejected.
Now, you may be wondering why the minimum limit for the number of subscribers is so low. The thing is, you don’t need to pay thousands of dollars to an influencer with millions of followers. You can significantly lower the costs by working with a micro-influencer.
Micro-influencers are people with 5-25 thousands of subscribers. They don’t offer as much in terms of exposure to a large audience, but the conversion rate may be even better with an influencer like that. Their core audience wants to help them financially and will buy some products just because they know their favorite influencer is getting paid for this.
Choose the right content
Influencer marketing is not a monolith. Regardless of the influencer that you choose, the type of content they post may change the effectiveness of a campaign drastically. A simple photo that contains endorsement is good enough, but there’s an even more effective medium.
Ask your influencers to create explainer videos to boost social media presence. Showing how your product is used is more likely to influence the audience. Besides, if the influencer is a YouTuber, they can talk at length about the product to present it in a favorable light.
This form of advertisement is getting so advanced, you can even use AI to gauge how effective a particular video is.
Co-create with the influencer
Choosing the influencer is the most important thing you can do for the quality of your content. The thing is, you don’t get to be the main creator in the content that’s going to get out there.
Sure, you can veto profanity or inappropriate content, but it’s nothing like micromanaging your employees and controlling content from proofreading it in Grammarly, ProEssayWriter to forming the guidelines.
You need to give creative freedom to the influencer because it’s what they’re good at it. After all, the whole idea of influencer marketing is to create a message that doesn’t seem corporate. That’s something only the influencer can create.
Now it’s up to you
Now that you know the basics, you need to take action. Go out there and find influencers who would be willing to work with you using our guide. The best thing about it is that you don’t even need to invest in it a lot if you’re a small brand looking for budget options.
About the author Connie Benton:
Connie Benton is a passionate freelance writer and owner of Whenipost.com.
How to attract your target group with video marketing
Video marketing has become very popular – it is easier than ever before to produce videos and get them online. But, how can you attract your target group if there are so many videos available online? How can you make sure that your video is the one that gets viewed by your target audience? Learn more about how to attract your target group with video marketing.
Types of Videos
Make sure that you carefully consider the type of video that will attract your target audience. Content videos provide targets with something that is useful to them. So, create engaging content videos, rather than mere video advertisements, to attract your target group with your video marketing. The following types of content videos need to be considered:
1. Unboxing Videos
This may just be the type of video that helps the target audience with decision making and takes a potential customer to the end of the buying funnel! An unboxing video is essentially an initial review of a product. It helps potential buyers to make sure that your product is really what they are looking for.
2. Story Videos
People like stories. A story about your product solving a problem, or even your company story can attract your target audience via video marketing. As curiosity increases, targets may go on to find out more about your products.
3. Behind-the-scenes Videos
Insider information gives a target a sense of familiarity with your business practices and also provides targets with an opportunity to determine if they feel comfortable with your company.
4. Testimonial Videos
Testimonial videos featuring interviews with loyal customers are very useful in attracting a target audience. If your product is of a high standard your customers will show their satisfaction and elaborate on the greatness of your product!
5. Humorous Videos
People like videos that put a smile on their faces and make them feel good. Therefore, include humor in the videos that you create for your target audience. Make your viewers laugh – the more relaxed, the more likely they will be to investigate further.
6. Explainer Videos
Animated explainer videos have the potential to highlight benefits in simple, clear, concise terms and to attract the target audience. Animation brings a fun element to the viewing experience. With ease, animated explainer videos can be created with mysimpleshow and uploaded to your website or to video platforms like YouTube!
7. Educational Videos
Make educational videos, featuring your product, service or simply a topic in your field. You can teach your audience how to use your product / service, or simply provide them with useful tips.
Connecting Targets with Videos
There is no point in having excellent videos somewhere on the web….but no-one knows about them. Make sure that your videos are found easily.
• Video platforms, like YouTube, are an important port of call – create your own channel to promote your videos.
• Make use of existing video channels that already connect with your target audience! By inviting them to post your video, you can attract your target audience with optimal ease.
• Post your videos on social media sites.
• Put your videos on your own website. (See our blog on “Designing your Webpage around Video Content”.)
• Make your videos available to bloggers that write about topics relating to your product or service.
• Make sure your videos have good rankings on search engines.
Engaging Thumbnail Images
Make sure that your video thumbnail image is engaging. This is the first image that a potential viewer will see – it therefore plays a significant role in whether targets will click to watch, or not. The image needs to be attractive and captivating. Moreover, the thumbnail image is relevant to the SEO ranking. If the keywords used in a search match the thumbnail image of your video it has a greater chance of being clicked on (as opposed to thumbnails with unrelated images or less attractive images).
Include a Call-for-action
Great video content has great potential to get the attention of your target audience! Whatever type of video you use, on whichever platform, always make sure that there is a call-for-action or a link to your website for targets to use. Calls-for-action and links should not be “in your face”, annoying, or overpowering. Include calls-for-action in a subtle tasteful way – yet not hidden away where targets may not see them at all. As you successfully attract your target audience be assured that they will answer your call-for-action!
How To Be More Successful With Your Email Marketing Campaigns
I bet that you came here for answers in regards to your email marketing efforts and its success. Maybe your campaigns didn’t go as well as you would’ve expected them to go. Or maybe you’d like to make them perform even better.
Whatever the case, you’re right to invest in email marketing, and here’s some proof:
According to the statistic above, 281.1 billion emails were sent and received in 2018 alone, which means that email is a medium that is widely used, despite some past ominous predictions (which were spread around through email, by the way).
So, let’s see what you can do for your email marketing campaigns to be more successful.
Let’s see what a campaign is, before going through with the rest: An email campaign is sent from a brand, service, business, you name it, to every email address on an email list, in order to let them know about… Well, something. Be it new features, a special offer and so forth.
The goal is to entice the subscribers into taking some sort of action, without blowing up your marketing budget.
And while it sounds simple, setting up a successful email campaign goes beyond clever copy and great visuals-even though these are the basis on which one must build.
Set realistic goals
Without proper, achievable goals, you cannot know exactly what you’re aiming for. And without knowing that, you have no idea what to create in the first place.
Is your aim to reactivate inactive subscribers? Maybe you’d like to promote a seminar. Or perhaps you want to build a landing page that will aim for the recipient to use a discount code found in the email and, ultimately, buy, thus optimizing your conversion rate (CRO).
Whatever it is that you aim for, your email campaign should reflect that. Otherwise, the subscriber won’t know what the email is all about, and without them knowing a piece of information like that one, don’t expect them to convert in any way.
Write a compelling subject line
The first thing a subscriber will notice about your email will always be the subject line. This means that you have to make it as enticing and personal as possible.
You see, an email is like a knock on the door, so why not call your subscriber’s name while we’re at it? It’s the best way to get enough attention to make them open the email itself.
You can study your competition, see what they’re up to and create an email subject line that will surpass theirs.
Add a name or something your subscribers have already purchased – if we’re talking about an email that aims for suggestions – or something that needs to be replenished – if we’re talking about replenishment emails.
Word of warning, however: Do not, under any circumstances, use spam-triggering words and phrases. Avoid things like “Congratulations” or all caps, if you want to keep your deliverability rate intact.
Craft copy and CTAs carefully
One thing you can easily go overboard with is the copy of your email. It may be the nicest thing, being able to write and write about something you’re excited about, but you just need to keep yourself from doing this, more often than not.
You need a small body copy that will be saying enough for your customer to understand why they received the email, without saying too much – you’ve got no more than a few seconds to make an impression, you know!
If you want to show something more contemporary and fun, try and add a “Read more” or “See more” to your email and redirect your subscribers, thus increasing your CTR!
If you’re aiming to boost sales, maybe you should include an explainer video instead of a simple newsletter with text and images! This is bound to increase CTR, engagement and, ultimately, sales!
The second thing one can go overboard with is CTAs. So, don’t overdo it. You need only one – two at most! – to get your point across and get users to do what you want them to do.
The most tricky part is to not pack your email copy with CTAs, which is difficult to avoid, given the fact that you need your openers to do something. Just use a couple, one at the beginning and one at the end. Or even one at the end will do.
And if you need your CTA to be clear and concise, you want to make it small enough to be memorized, if needed.
Test before you send
A/B testing is non-negotiable if you want to make sure that your email campaign will actually work and you haven’t wasted time or resources. You need to test for everything: Colors, design, copy, CTAs, subject lines, the works!
Of course, you’ll need to test for mobile and desktop view on top of everything. You see, you’ve only got one shot, so you need to make sure it will be the right one.
Test one component at a time, to make sure that you know what made a difference to the open and click-through rates, try different combinations and study your data very well. That way, you’ll end up with emails that will most definitely convert, seeing as you’ll know what was preferred, by whom and why.
Of course, there are more things you need to do, such as clear your email list, make sure that you’ve got active subscribers on there and segment-always segment!
So, what do you think? Are those tips and tricks enough to help your email marketing campaigns be more successful? Are there any tips we haven’t mentioned that you’ve used?
Don’t forget to tell us in the comments and as always, share the knowledge!
About the author Téa:
Téa Liarokapi is a content writer working for email marketing software company Moosend and an obsessive writer in general. In her free time, she tries to find new ways to stuff more books in her bookcase and content ideas-and cats-to play with.
The Importance of Multicultural Marketing
Multicultural marketing is aimed at different cultural audiences. It is typically built around a specific ethnic group’s cultural traits (e.g. their traditions, customs and celebrations). By doing so multicultural marketing acknowledges differences in perceptions and customs among consumers with different cultural backgrounds. Therefore, multicultural marketing strategies need to ensure that the marketing campaign resonates with customers across diverse cultural groups. If executed successfully, it shows that your brand caters for different cultures.
When marketing campaigns are designed to only appeal to a specific majority cultural group it overlooks opportunities to engage other potential customers. Multicultural diversity opens up vast opportunities for expansion and can offer major returns if each diverse group is successfully engaged. Some minority groups may feel overlooked by some brands. If your marketing campaign can successfully engage such groups, your brand will earn their loyalty, stand out amongst competitive brands and bring handsome profits to your company.
How to approach Multicultural Marketing
Different cultures have different consumer behaviours and therefore need different advertising campaigns. The brand message needs to appeal to people of different cultures and ethnicity – the campaign needs to be relevant and attractive to consumers in unique cultures. That does not mean that existing content can simply be translated into a different language. To create a new marketing message that is based on stereotypes (or based on limited understanding of the diverse culture) will not work either. Nor can one simply include a token representative of the unique cultural group in the campaign.
No, it is about customizing the message and the campaign to perfectly suit the target group. However, cultural topics have the potential to be misinterpreted and misunderstood. Multicultural marketing should definitely not offend – this will simply alienate the target group rather than engaging with it. Therefore, careful research is needed to avoid misunderstandings, to avoid stereotypes and to avoid causing offense.
It is imperative to connect with all groups in a multicultural target audience. Their needs, perceptions, and preferences are important. It is essential to converse with customers and find out what they need and desire. This will help you to get knowledge about the way in which your brand fits into the lives of different cultural groups in your target audience. Then plan a multicultural marketing strategy from there.
Also allow multicultural marketing to be delivered by people who represent all groups in the target audience. This means that your marketing team needs to be diverse and multicultural.
If members of your team can directly identify with your customers, they can truly empathise with them too. Someone on your team who represents the minority group in your target audience can bring practical knowledge and life experience to the table.
Finally, double-check accuracy and authenticity by sharing your marketing strategy with people who represent the minority groups in your target audience, to get their opinions before going ahead with the campaign.
Successful Multicultural Marketing:
● shows that the marketing team carefully studied cultural differences and adapted their campaign to
demonstrate that the brand understands multicultural consumers.
● is innovative, greatly creative and results in heartfelt campaigns that will touch those in a specific cultural
● demonstrates collaboration, as diverse groups are brought together to promote the brand.
● is inclusive and without any stereotypes that may be cause for offense.
● creates a sense of empowerment. (It does not only promote the brand, but to a certain extent “promotes
the group”. By making a minority group feel empowered a positive relationship is fostered between the
brand and the target group.
● is characterised by growth, as the marketplace and sales increase with inclusion of diverse groups.
It has only been 30 years since brands began to recognize and address the potential of a multicultural market and began to target diverse cultures. Now multicultural marketing is a necessity – if your brand does not embrace it, your competitors will.
8 Creative Ways to Visualize Ideas with Explainer Videos
Visualization is essential in today’s business because it helps entrepreneurs concentrate on areas for improvement and generate more revenue. Before falling in love with your great idea, you have to see that image. Transforming high volumes of data into meaningful insights is challenging, but there’s nothing you can’t do. Use visualization to achieve your goals. Filter the information into snapshots which are usually more easily digestible. Explainer videos are an example of visualization. By effectively exploiting the power of visual and audio, you can better visualize your ideas and even fill content gaps.
How can explainer videos transmit complex, intangible concepts? Well, ideas are conveyed through imagery rather than words. Since the human brain focuses on the visual world, delivering ideas in a film makes perfect sense. Explainer videos represent a beloved format for learning new things. As far as visualizing ideas is concerned, there’s no better medium than video. That’s pretty much what you need to know. Take a close look at these original ways to visualize ideas with explainer videos. Practice expressing yourself visually. The results will surprise you.
1. Have an Effective Brainstorming Session
The purpose of brainstorming is to come up with a solution to a problem. The process involves generating new ideas through intensive group discussions. It can help you get past your creative block and generate ideas you might not have considered. Hosting a brainstorming session with the members of your team can prove to be a waste of time, if not done properly, of course. Make sure to use visual aids. They can stimulate thoughts and ideas, which is great considering that the draft isn’t ready and you don’t know what to do with it. An explainer video will be more inspiring for your team than a PowerPoint presentation.
2. Train Remote Employees
Nowadays, employees carry out their duties away from the office. This is possible thanks to advances in technology and flexible working conditions. If you have a remote team, you no doubt have a hard time creating a more knowledgeable workforce. The distance doesn’t allow you to be very efficient. May not, but it challenges you to exercise your creativity. You can develop your virtual team using training-directed videos. Trainers don’t have to travel to various locations and employees can focus on their work. The explainer videos are available anytime and anywhere. The visual multimedia encodes experiences in the person’s long-term memory, so the information will be stored indefinitely.
3. Creatively Explain Statistics
Why do people find statistics so difficult? This probably has something to do with the fact that learning about numbers is difficult. Individuals have a hard time understanding simple, more intuitive solutions. Needless to say, it’s impossible for them to remember all those numbers. So, how do you go about explaining statistics? An explainer video can help transmit hard facts and information. Create visual statistics and don’t bore the audience. Forget about tables, charts, and visuals made in PowerPoint. They’re utterly boring. You’re better off using explainer videos, which provide the necessary space for combining data and the narrative structure. Tell a compelling story. If you don’t do that, you won’t spark curiosity or determine people to do further investigation.
4. Give the Customer A Snapshot of Your Solution
When it comes down to sales and marketing, it’s no longer about features and benefits. Customers couldn’t care less about that. They want products and services that can solve their common problems. People want to know that they matter to your business and need a guarantee that you can help them get past difficult challenges. The best way to describe a product or service is to explain how it’s a problem solver. What you have to do is show, not tell. Use an explainer video to clearly illustrate the problem and solution. Experts at HubSpot say that video is the most beloved form of content and there’s nothing people love more than watching entertaining videos. Now, you know what to do.
5. Create an Authentic Brand Story
You’ve put in a great deal of work. To increase your impact, you’ve made your brand omnipresent. You’ve creates logos, graphic looks, icons, and so on. Let’s not even talk about the other pieces of marketing collateral. What now? Write a persuasive brand story and present it to the world. An explainer video can bring your brand’s story to life. Relying solely on words isn’t a good idea because people might not get the point. It’s important to visualize the essence. Express yourself creatively and understand there’s no limit. Unless you capture thoughts right away, make sure to record them. Record your voice and think about including it in your project. This will make it more human.
6. Help Website Visitors Visualize the Sheer Volume of Content
If you want to increase traffic to your website, create easily digestible content that allows visitors to glare and skim. Head of Brand Marketing at Studicus, John Cruz, states that “websites are part of your culture. However, the Internet is full of them. Make your content easy to grab and you’ll get lots of visitors. Visualization brings companies and clients together. So, use visuals to show off your ideas.” Well, we couldn’t have said it better. Include explainer videos on your homepage, landing pages, and blog section. People are more likely to spend time on your site if there is video. They don’t scroll down, meaning that if you want to get visitors’ attention, there’s no other solution.
7. Incorporate Explainer Videos into PowerPoint Presentations
PowerPoint presentations may be dull, but sometimes they’re necessary. They’re widely used everywhere in the world and become productive the moment you can provide the right material for the message. All you need to do to make a PPT presentation awesome is include an explainer video. The audience will recognize the clip, relate to it, and turn their attention back to you. This may not seem much, yet when all eyes are on you, having an entertaining video does come in handy. Not only can you say more with less, but also you can create the right mood. In case you didn’t know, you can create fantastic explainer videos with PowerPoint alone. Prepare your templates, build the scenes, and export quality videos.
8. Translate Your Core Business Values When Making New Hires
Are you still struggling to find the best candidate for the job? When hiring new employees, make sure they’re a good fit for the company culture. Great companies take the time to understand what makes up the company culture and why are employees engaged. What is more, these organizations make sure the new members of the team understand and embrace the company culture. Have you thought about using an explainer video when making new hires? A promotional film will translate the meaning of your desires. And it will save you precious time and money.
To conclude, explainer videos are neat tools that can be deployed by virtually anyone. When you need to convey an idea, concept, or story, resort to video. Success will be yours. As far as explainer videos are concerned, there are endless opportunities. Basically, your imagination is the limit.
The author: Elisa Abbott
Elisa Abbot completed a degree in Computer Science. She finished her study last year but is already a true expert when it comes to presenting a text in a creative and understandable manner. She regularly writes blogs for TranslationClientZone. Elisa is thirsty for knowledge and is always on the lookout for tips to share with her readers.