8 Creative Ways to Visualize Ideas with Explainer Videos
Visualization is essential in today’s business because it helps entrepreneurs concentrate on areas for improvement and generate more revenue. Before falling in love with your great idea, you have to see that image. Transforming high volumes of data into meaningful insights is challenging, but there’s nothing you can’t do. Use visualization to achieve your goals. Filter the information into snapshots which are usually more easily digestible. Explainer videos are an example of visualization. By effectively exploiting the power of visual and audio, you can better visualize your ideas and even fill content gaps.
How can explainer videos transmit complex, intangible concepts? Well, ideas are conveyed through imagery rather than words. Since the human brain focuses on the visual world, delivering ideas in a film makes perfect sense. Explainer videos represent a beloved format for learning new things. As far as visualizing ideas is concerned, there’s no better medium than video. That’s pretty much what you need to know. Take a close look at these original ways to visualize ideas with explainer videos. Practice expressing yourself visually. The results will surprise you.
1. Have an Effective Brainstorming Session
The purpose of brainstorming is to come up with a solution to a problem. The process involves generating new ideas through intensive group discussions. It can help you get past your creative block and generate ideas you might not have considered. Hosting a brainstorming session with the members of your team can prove to be a waste of time, if not done properly, of course. Make sure to use visual aids. They can stimulate thoughts and ideas, which is great considering that the draft isn’t ready and you don’t know what to do with it. An explainer video will be more inspiring for your team than a PowerPoint presentation.
2. Train Remote Employees
Nowadays, employees carry out their duties away from the office. This is possible thanks to advances in technology and flexible working conditions. If you have a remote team, you no doubt have a hard time creating a more knowledgeable workforce. The distance doesn’t allow you to be very efficient. May not, but it challenges you to exercise your creativity. You can develop your virtual team using training-directed videos. Trainers don’t have to travel to various locations and employees can focus on their work. The explainer videos are available anytime and anywhere. The visual multimedia encodes experiences in the person’s long-term memory, so the information will be stored indefinitely.
3. Creatively Explain Statistics
Why do people find statistics so difficult? This probably has something to do with the fact that learning about numbers is difficult. Individuals have a hard time understanding simple, more intuitive solutions. Needless to say, it’s impossible for them to remember all those numbers. So, how do you go about explaining statistics? An explainer video can help transmit hard facts and information. Create visual statistics and don’t bore the audience. Forget about tables, charts, and visuals made in PowerPoint. They’re utterly boring. You’re better off using explainer videos, which provide the necessary space for combining data and the narrative structure. Tell a compelling story. If you don’t do that, you won’t spark curiosity or determine people to do further investigation.
4. Give the Customer A Snapshot of Your Solution
When it comes down to sales and marketing, it’s no longer about features and benefits. Customers couldn’t care less about that. They want products and services that can solve their common problems. People want to know that they matter to your business and need a guarantee that you can help them get past difficult challenges. The best way to describe a product or service is to explain how it’s a problem solver. What you have to do is show, not tell. Use an explainer video to clearly illustrate the problem and solution. Experts at HubSpot say that video is the most beloved form of content and there’s nothing people love more than watching entertaining videos. Now, you know what to do.
5. Create an Authentic Brand Story
You’ve put in a great deal of work. To increase your impact, you’ve made your brand omnipresent. You’ve creates logos, graphic looks, icons, and so on. Let’s not even talk about the other pieces of marketing collateral. What now? Write a persuasive brand story and present it to the world. An explainer video can bring your brand’s story to life. Relying solely on words isn’t a good idea because people might not get the point. It’s important to visualize the essence. Express yourself creatively and understand there’s no limit. Unless you capture thoughts right away, make sure to record them. Record your voice and think about including it in your project. This will make it more human.
6. Help Website Visitors Visualize the Sheer Volume of Content
If you want to increase traffic to your website, create easily digestible content that allows visitors to glare and skim. Head of Brand Marketing at Studicus, John Cruz, states that “websites are part of your culture. However, the Internet is full of them. Make your content easy to grab and you’ll get lots of visitors. Visualization brings companies and clients together. So, use visuals to show off your ideas.” Well, we couldn’t have said it better. Include explainer videos on your homepage, landing pages, and blog section. People are more likely to spend time on your site if there is video. They don’t scroll down, meaning that if you want to get visitors’ attention, there’s no other solution.
7. Incorporate Explainer Videos into PowerPoint Presentations
PowerPoint presentations may be dull, but sometimes they’re necessary. They’re widely used everywhere in the world and become productive the moment you can provide the right material for the message. All you need to do to make a PPT presentation awesome is include an explainer video. The audience will recognize the clip, relate to it, and turn their attention back to you. This may not seem much, yet when all eyes are on you, having an entertaining video does come in handy. Not only can you say more with less, but also you can create the right mood. In case you didn’t know, you can create fantastic explainer videos with PowerPoint alone. Prepare your templates, build the scenes, and export quality videos.
8. Translate Your Core Business Values When Making New Hires
Are you still struggling to find the best candidate for the job? When hiring new employees, make sure they’re a good fit for the company culture. Great companies take the time to understand what makes up the company culture and why are employees engaged. What is more, these organizations make sure the new members of the team understand and embrace the company culture. Have you thought about using an explainer video when making new hires? A promotional film will translate the meaning of your desires. And it will save you precious time and money.
To conclude, explainer videos are neat tools that can be deployed by virtually anyone. When you need to convey an idea, concept, or story, resort to video. Success will be yours. As far as explainer videos are concerned, there are endless opportunities. Basically, your imagination is the limit.
The author: Elisa Abbott
Elisa Abbot completed a degree in Computer Science. She finished her study last year but is already a true expert when it comes to presenting a text in a creative and understandable manner. She regularly writes blogs for TranslationClientZone. Elisa is thirsty for knowledge and is always on the lookout for tips to share with her readers.
simpleshow receives Innovation Award Top 100
And the laurels keep coming! After receiving the well-known Communicator Award at the beginning of May, on June 28, simpleshow has been named one of the TOP 100 most innovative medium-sized companies.
Excited and proud, we accepted the award last Friday at the awards ceremony in Frankfurt, Germany. The TOP 100 trophy was ceremonially presented to us by none other than the renowned science journalist Ranga Yogeshwar, who is a mentor of the competition, and the scientific director of the company comparison, Prof. Dr. Nikolaus Franke.
“In the independent selection process, simpleshow impressed the jury particularly with its innovation success and its innovation processes“
– Top 100
Our explainer video creator mysimpleshow was rated as particularly innovative: With the help of artificial intelligence, everyone can quickly and easily create their own animated videos in the simpleshow style. On the other hand, our explainer video format developments as well as the scientifically proven knowledge transfer of our simpleshow explainer videos were honored for their innovative impact.
Already in autumn of 2018, we had qualified for the company comparison in a complex application process. Using a scientific system, TOP 100 then evaluated our innovation management in comparison with other medium-sized companies.
About the TOP 100 competition:
Since 1993, compamedia has been awarding the TOP 100 seal for special innovative strength and above-average innovation success to medium-sized companies. Since 2002, Prof. Dr. Nikolaus Franke acted as scientific director. Franke is founder and director of the Institute for Entrepreneurship and Innovation at the Vienna University of Economics and Business Administration. The science journalist Ranga Yogeshwar is a mentor of TOP 100. Project partners are the Fraunhofer-Gesellschaft for the Promotion of Applied Research and the BVMW, the association of German mid-sized companies. More information: top100-germany.com.
Using Explainer Videos to Generate Clicks
It was Bill Gates who first said that “content is king”. That was over 20 years ago, but how right he was! Today, both small businesses and great corporations recognize the importance of content marketing. To get clicks and drive traffic to your website is what really matters. The right explainer video will generate those clicks, as more and more people tend to watch short online videos.
Artificial intelligence is now more and more applied to the content of video material. This means that your explainer video can bring a host of image keywords to searching lists, resulting in the video getting more clicks. Moreover, an engaging video on your site will cause a viewer to spend longer time on your website as it prompts further exploration. This is exactly what you want, because the more time viewers spend on your website, the better your ranking on search engines.
Your video, posted on different platforms, can potentially attract viewers to click in order to visit your website. Therefore, ensure that your video has clickable annotations or icons that will make it easy for a viewer to get more involved and lead them to a page on your site that will intrigue them even further. Also add a text link in the description of your video.
Clicks can bring traffic to your website but that is not all. Clicks can also take people from one page on your website to another on your website. Explainer videos can be used for this type of internal linking (i.e. adding links from one page to another page on your website). You can thus make use of video to navigate viewers to desired pages on your website. Do not overlook the power of internal linking through video!
Once you have decided to make explainer videos part of your content marketing strategy you need to consider the following:
- Know your audience – define them by determining who they are, what issues they have that need solving, what advice they would be interested in and what would appeal to them.
- Know where newly generated clicks need to take your target audience: will it increase traffic to your home page, or to a specific page on your site?
If video content is shared with forethought it will get optimal traffic to your website. It is a good idea to make sure that your explainer video is available on as many platforms as possible. Make sure to put your video on various sites that are relevant to the topic of your video, and definitely have it on YouTube. Also post it on various Social Media platforms.
Social media is probably one of the first ports of call when it comes to using explainer videos to generate clicks. Try to get your videos on the social media accounts of as many people as possible! The more platforms that it can be shared on, liked on and commented on, the better! The following tips can increase clicks on social media platforms:
- Upload your video rather than simply putting a link on a platform, in order to guarantee more viewing and more shares.
- Add easy social sharing buttons to your video, so that it can instantly and easily be shared.
- Post videos during peak hours to increase clicks. On most platforms these seem to be round about noon time and early afternoon.
Remember Bill Gates’ remark: “content is king”! If great video material forms part of your content and is posted on a consistent basis people will look out for your videos. Engaging videos, posted regularly, creates a following that will give you more likes, more views, more clicks! Sharing probability will increase and so will clicks to your site. So, make sure to include explainer videos in your content marketing strategy!
SaaS vs custom eLearning solution: How to Start an Online Tutoring Business?
What are you really good at? What’s your best skill as an expert? Is there someone out who would want to learn what you can teach them? If you have masters in the skills and want to teach and explore in an extensively profitable way, then be thankful for the online platforms which make it so easy to start your own online tutoring business.
According to Statistics, the eLearning industry is expected to hit the $37.6 billion mark by 2020 and as per the forecasts of Research and Markets, the global e-learning market will grow over $325 Billion by 2025. The e-learning has become a prominent source of education, and the progress of technology is embracing the people with advancements in the learning mediums.
Inevitably, the new things in technology turn out to be a solution to all the problems. If you want to start a tutoring business, this step by step guide will help you in planning and would give a better idea to your needs.
How to start your own tutoring business?
Before you enter into the pipeline and manage the flow, you have to decide how to choose a tutoring business service, and look for its pros and cons. This guide will provide the insights required to implement a great user experience with greater potentials in revenue generation. So let’s start.
Pick up a niche:
Define the characteristics of your audience like gender, age, location, social context, etc. Target them with your idea after in-depth analysis. Find out the target audience’s needs that match your skill, so you can help somebody to improve it by providing them a personalized new course.
Define the type of courses like video courses, written format courses, etc. and then outline your course requirements. Find or develop the online tutoring classrooms that facilitate tutoring sessions using mediums like live video conferencing, digitally advanced whiteboards, text chat via messages, and cross-platform compatibility for accessing the courses on all kinds of devices.
Develop your roadmap and business model with niche requirements to stand at par from your competitors.
Determine your pre-requisites:
For a basic online tutoring business, you would need the following assets to proceed with:
– A domain name with your website’s address
– A hosting account to store your website data and files
– An online platform to sell your courses: website or mobile apps.
Before that, make sure if you want to teach on a third-party platform or can afford to build your own online tutoring site.
If you are thinking about registering on a site, the following points will help you. Otherwise, you can skip to the next point to know how to build your own site.
Choose a platform to teach:
1. Register as an online tutor on a tutoring website:
You can find several online tutoring platforms like Udemy, Coursera, Udacity, Skillshare, and EdX, etc. These online websites have their own business models and their own specific features.
Various e-learning platforms allow tutors to post lessons and courses in various formats; videos are one the bests. As online tutor, you can leverage the video format and create video lectures and other explainer videos. You know that lessons taught through explainer videos have better retention rate than the mere textual explanations. So be wise and choose a platform that lets you use the format for creating rich courses backed with relevant explainer videos.
For example, Udemy allows professional tutors to create and sell their online courses on their website to a wide range of customers across the globe. You can start selling your course contents at your own pace, time, and environment. Based on the business model of a tutoring company, you can start earning the money by teaching.
You have to fill the online form by providing your credentials like bio information, photos, tutoring preferences, ID proof, etc. After the verification and approval of your profile by the company’s support team, your courses will be made public to the learners. You need to get familiar with the online collaboration tools, especially if you don’t have much experience on online learning platforms.
Subscriptions and charges: Udmey’s revenue model is as simple as its marketing plans. The model works on a commission basis, and the profit percentage is being decided depending on your course type according to their procedures. You get 50% from the course fee if someone comes to your course through the efforts of Udemy’s marketing strategies. But you get the 97% of the net amount from the student who inputs the instructor coupon code at the time of enrolling.
Let’s take another example of Skillshare. It is a platform that follows the self-paced video format. You need to upload at least 10 minutes of video content on the website. The instructor and learner can also access the forums for interacting, sharing advice, and asking questions, etc.
However, you can’t earn any money until 25 people have signed up for your course. After that, you’ll able to earn $10 for every person who signs up a premium membership via your referral link.
So, the commission based channel is the only revenue generation source ion these online platforms. You cannot claim 100% of your sales revenue on any of the platforms.
If you want to know how to start your own online tutoring business by building an independent website, then the following options will help you in building the best online tutoring platforms.
2. Choose accompanying software for your business
Start from scratch and build a new website is a traditional methodology to launch large-scale websites, which are generally best suited for Ed-tech entrepreneurs. Most of the businesses find it very hectic due to its increasing cost and uncertainty of the efforts, resources, and time required to finish the project. However, there are also ways to build your own personalized online learning portals in a quick time and less investment with certain technologies and innovations. We explain the two options and their comparison that will help you to start your own eLearning platform using different approaches.
– SaaS-based Solutions
– Custom based Solutions
2.1. – SaaS-based solutions:
These are readymade solutions where you can simply use a hosted platform to create your own website. These are also called as closed source platforms. You can’t do any code modification on the platform. Just you need to have a basic understanding and idea to operate and setup your website. The SaaS vendors will be responsible for the hosting as well as website maintenance.
Customization: As you don’t have the access to the source code, you can’t customize the platform. You are only confined to the features associated with it by default from the vendors. Many vendors in the market may give you additional add-ons to add new features, but you need to depend on the vendor despite paying high costs to use the platform.
Scalability: The scalability is limited as you have to deal with the given server capacity. You don’t have the access to scale the website as it completely depends on the vendor. You might get the options to upscale the server capacity, but servers are not the only factor for scalability of a web application.
Pros: You need not require appointing any in-house team of experts for research, design, test, and maintenance of the websites. No in-depth knowledge is necessary for different approaches, technical considerations, or coding.
Cons: You can’t add or remove any particular features on your own as you don’t have the source code. You need to pay on a recurring payment to let your website be active. They charge additional costs for adding other advanced tools and features as add-ons.
2.2. – Self-hosted solutions:
To avoid the recurring costs and subscription-based payment system, self-hosted readymade turnkey solutions are the best alternatives and easiest way to build a customized learning platform. These solutions provide superlative features and functionalities for an e-learning solution. These are the more flexible and readily available scripts in the market at affordable prices.
Customization: You can do customizations on your existing website by adding and modifying the source code. You can also hire a developer or outsource it for customizations if you don’t possess the coding skill.
Scalability: The scalability completely depends on the tech stack of your platform. As the solutions are open source, you can get the freedom to edit, modify, and upscale the software according to your requirements.
Pros: No coding skills are required to launch your tutoring business. The vendors give you a ready-made platform, ready for setup and going live. However, if do get the source code access, which makes customizations quite easy. Only a one-time cost is needed to purchase and own the script for good.
The stability, reliability, and performance are higher in these solutions. It needs lower maintenance and tuning requirements.
Cons: You need to buy the platform and set up your site with bigger one-time investments. If you want additional features and services with extra cost to avail with base features, then it will take a bit more time. The cost will be comparatively more as resource management comes under it.
Marketing your business:
You know, building a website, starting a course, and selling it in the market will go in vain, if you don’t promote your product in the market. There are different major options for marketing your e-learning platform.
Few of them are:
– Search Ads
– Banners Ad
– Video Ads
– Social media marketing
– Content marketing
– Affiliate Marketing
There are many other ways to monetize your online business. So choosing the right way to implement the strategies is more crucial. A reliable and customer-centric platform with efficient marketing will definitely achieve success in the market.
Online businesses provide an opportunity for entrepreneurs with a passion for teaching and spreading their knowledge and skills. We’ve explained the parameters about how to start your own tutoring service in this article. Hope, these insights will help you in your business venture and maximizing the potentials for growth and huge profit.
Kathy Alameda is a content strategist at PinLearn. She develops educational technology plans and online learning strategies for schools, businesses, universities in the USA & Other country. She is also an author and researcher on effective e-learning programs.
mysimpleshow’s Top Tips for Using Humor in Explainer Videos – Part 1
Humor can transform an average explainer video into a powerful explanation that will be remembered for a long time to come by the target audience. A good joke or a humorous story can spice up a dull topic. Humor reduces anxiety, facilitates learning and improves performance. It is, therefore, an ideal tool to use in an explainer video! But, you need to know what you are doing. Humor needs to be used with a lot of forethought.
Four do’s and one don’t:
ONE – Do not use potentially offensive humor!
There are some definite no-no’s when using humor in your explainer video. One of these involves distastefulness – offensive humor should not be used. Consider the target audience very carefully when you create the humor for the explainer video script. Avoid sensitive topics. Humor that has a racist, sexist, or obscene tone may be offensive to viewers and alienate rather than engage your target audience. The same can be said for humor that involves religion or politics. So, when incorporating humor in your explainer video make sure that it does not to have a humiliating or derogatory affect that will only serve to push viewers away.
TWO – Use Wordplay.
Wordplay can be used very effectively to put that twinkle in the eye and make your explainer video humorous. Some words sound alike but have different meanings. When wordplay is used in an explainer video a joke can be made that exploits the different possible meanings of a word. So, think of words that you will need to use when explaining your topic. Then identify some that may have double meanings. Use these as inspiration to add humor to your explainer video script. Clever wordplay can successfully insert humorous moments into an explainer video.
THREE – Imitate, with realistic exaggeration.
Exaggerate situations slightly to get a humorous effect. In literature terms this is called parody – i.e. an imitation of a familiar situation, but with deliberate exaggeration for comic effect. This can be achieved by poking fun at typical situations. How? By imitating and overstressing noticeable features. For example, you can achieve a humorous effect in your explainer video by using a situation that most people are familiar with, like a birthday party. Then make fun of the situation by adding in things that go wrong at the party. Or use a well known movie as inspiration. Make fun of it in your explainer video by making your characters similar to some well known characters from the movie; or make your video’s storyline similar to that of the movie, but slightly exaggerated and, of course, much, much shorter. (Remember, explainer videos need to be short and to the point!)
FOUR – Use self-disparaging Humor.
Humor can work very well if it is at your expense. Self-disparaging humor can be used effectively to connect with the audience, provided that the viewer is laughing with you. So, an easy way to incorporate self-disparaging humor in an explainer video is to create a problematic situation and a character that the audience can laugh with. Self-disparaging characters know their own weaknesses and shortcomings and are not afraid to point them out in a humorous way. A shortcoming, that could potentially be embarrassing, is consequently portrayed in a comical humoristic way. This makes the character vulnerable and therefore the viewer is inclined to listen to what he / she has to say, with extra attention. The character thus becomes more relatable to the audience. It is about finding the funny in life’s challenging moments and incorporating that in your explainer video, in order to connect with the audience.
When used effectively in explainer videos humor boosts levels of interest and increases the motivation to learn. However, humor must not be over-used; it needs to be incorporated into the explainer video script with the necessary forethought. If the humor succeeds the explainer video will truly engage viewers, increase understanding and enhance memory retention. So, use humor to make your explainer video topic engaging from the get-go, by nurturing a relationship with the target audience.
How to use characters in your explainer video
An effective explainer video sums up your message in 60 – 90 seconds, using a compelling story. However, it all comes down to the characters sharing the message in an appealing way.
Characters form the focal point in an explainer video story. Usually the story is about an event in the life of a particular character. This character is known as the protagonist. The protagonist is the one that the audience empathises and connects with.
First, the protagonist is introduced to the audience. Next, there is a dilemma or a problem, decisions need to be made and eventually the protagonist’s life or attitudes change for the better.
But a story also needs a character that drives the plot of the story. We call this the main character. This character gives us a deeper look into the plot. (Whereas the story is “happening to” the protagonist, the main character is the one “revealing” the story.)
The main character and protagonist can be (and often is) the same person. However, secondary characters also play a part in the story and help to carry the plot. What is imperative is that the characters in your explainer video story relate to your audience. Therefore, make sure that you put a lot of thought into the creation of the characters.
Before creating the story and its characters you need to consider what exactly it is that you want to achieve with your explainer video. (Are you, for example, introducing a product or are you explaining a service or a concept?) People like stories about other people that resemble them. Characters that have the same problems and the same joys as the viewers show that they understand the viewers. When the audience can relate to the characters a bond is naturally formed that engages the target audience.
Only when the target audience relates to the characters can they reach your audience on a deeper level. Therefore, carefully consider the make-up of your target audience. Think about what your typical target audience looks like, how old they are, and what their attitudes and preferences are. Then, create the protagonist, main character and secondary characters in the story around this profile.
Also think of giving your characters unique characteristics to make them stand out from the rest. This is usually achieved through animation. Animated characters are versatile and have the ability to nudge viewers into a place of empathy. Working with real live actors involves limitations, but animated explainer video characters allow great flexibility. They can be placed in unlimited scenarios and allows for characterisation that is truly unique – after all, it is the facial expressions and actions of animated characters that help set the mood and bring a story to life.
Because of the infinite possibilities, animation makes it straightforward to create characters that the target audience can easily relate to. Animated characters also provide other benefits: We tend to remember animated characters better. Animated characters make the audience feel comfortable and entertained, while also giving them a memorable experience. Animation also gives an element of fun, which makes the video more captivating and enjoyable.
So, use uniquely animated characters to reveal the problem, options and solutions in your explainer video. Storytelling is powerful, but it is the characters that make the story! The characters have the potential to create a strong bond with the viewers. Moreover, a successful character can be used over and over again, e.g. in follow-up series of your videos, or in your social media content, or as a mascot to promote a brand. The right character also has the ability to boost engagement and to build trust. So, before making your next explainer video, give careful consideration to the creation of the characters in your story!
Communicating with Clients through Videos – Part 2
With an increased emphasis on digital communication in today’s world, more and more businesses make use of video in marketing campaigns. However, video can also be used to communicate with clients in compelling ways! Effortlessly, video is posted on social media platforms or sent via direct mail to clients. And so, effective video communication has the potential to establish strong client relationships.
Ways to communicate
There is just so much that you can do when it comes to using video to communicate with clients – the options are endless! Use it to make an announcement, demonstrate a product, compare products, share your company story or remind clients how great your product/service is through video testimonials, to mention but a few! Let’s explore this further.
1. Explainer Videos
Use video to communicate to clients how to get the best out of your product/service. Make short how-to videos or instructional videos. Or, make use of video communication to explain a process or concept relating to your business. Animated explainer videos can be utilized very effectively for this purpose. Create these regularly and cost-effectively by making use of video creation tools like mysimpleshow. Read here to understand how to write a great explainer video script.
2. Case Studies & Testimonials
Communicate with clients, using case study videos to promote your products. By using case studies, as well as testimonials, credibility is added to the benefits of your product/service. Videos with authentic testimonials of loyal clients, showcasing products/service, can provide highly effective low-cost communication. Find out more ways to use explainer videos for your business.
Communicate with clients using diary style videos, where you (or your colleagues) talk to the camera. This method can be used very effectively in answering client questions. Anticipate frequently asked questions and make a series of short FAQ videos that is ready to use when needed.
Keep clients up to date by sharing videos of up-coming (or even of recently-held) events. This serves to keep their interest and to keep clients up to date with company events. Also use video communication to introduce a new product/service. Alternatively, invite a client to company events and product/service launches by creating video invitations.
5. Share Company Culture
Share your company story in a short video with clients – this will enhance brand awareness as well as customer loyalty. Also, share company culture to help clients to identify with your brand: share a product tour with your clients, by using video to take them on a virtual tour of your company! This type of video includes behind-the-scenes clips and introduces team members to your clients. Promote your business further by starring in your own company videos, speaking to your clients directly. This will personalize your business, build credibility and ultimately create customer loyalty.
6. Personalized Material
Use video to communicate directly with loyal clients – this gives that personal touch that makes clients feel valued. So, plan specific video communication at regular intervals to ensure that you stay in touch with clients. For example, send video-wishes for birthdays, special events or specific holidays. Get to know your clients’ interests and send them relevant information. By using video, as opposed to mere written communication, you vividly remind the client that they are dealing with a human being – this helps to break down barriers and creates a personal connection that will strengthen your relationship.
Remember that your communication video to clients also provides an opportunity for a call to action. Video allows you to speak directly to your client in order to make a sincere call-to-action. You can, for example, encourage your client to visit your website, call for an appointment, use a special discount code to make a purchase, subscribe to your newsletter, or simply to “like” or share your video. Here are even more options.
In today’s hectic lifestyle many would rather watch a quick video than read a lengthy document to obtain necessary information. Video communication is cost-effective – yet exciting and impactful! By using video to communicate with clients, you can meet their specific needs and at the same time build a virtual relationship with your clients. So, when planning how to optimally communicate with your clients, include videos!
Did you already read part 1 of this series?
Explainer Video Trends in 2019
How can you get the most out of your explainer videos in 2019? By following these five explainer video trends for 2019 it becomes possible to create outstanding videos! After all, if you are familiar with the latest trends in explainer video creation you will be able to make the right video to engage your target audience. These popular 2019 trends will aid engagement with your target audience!
The 2019 trend for explainer videos is to make more and more use of stories to get the message across. Since the beginning of time stories have been a popular mode to explain moral lessons. In the 21st century people still love a good story! Stories are increasingly used in explainer videos – with the primary purpose of clarifying concepts. If the story is compelling, viewers will not merely tap through the video, but watch it from beginning to end. Yes, an explainer video that tells a story makes a human connection that grabs attention. Moreover, viewers not only enjoy the experience, but actually learn something!
In 2019 it is all about animation! The time-consuming and costly process of producing a live shot video now makes place for user-friendly animation technologies that allow for rapid production and editing. This is thanks to digital animation technologies. Not only is it more cost effective to make these animated explainer videos, but they are often also more interesting than live shot videos. In addition, they can easily be made using online video creation tools, like mysimpleshow! Animation allows for endless creativity. Animated explainer videos are versatile and powerful. Moreover, animation combined with a powerful script can be a winning combination!
3. Augmented Reality
Augmented reality (or AR) is another top trend for explainer videos in 2019. AR is an interactive experience of a real-world environment where the real-world footage is “augmented” by computer-generated perceptions. It may be as simplistic as adding 3D bitmojis or drawings to real-life images. In this way, AR does not completely replace the user’s real-world environment, but alters one’s perception of the real world. As overlaid digital creations are interwoven with clips from the physical world, AR gives the viewer a unique experience. AR adds an interesting dimension to explainer videos and 2019 will see optimal use of this phenomenon.
4. Interactive Videos
2019 will also see more and more interactive videos (or IV). Video is a great medium to introduce, explain, demonstrate, convince, etc. – yet, explainer videos can be made even more compelling and effective by the use of interaction. IV is a type of digital video that encourages viewer-interaction, by prompting the viewer to click on indicated areas on the screen that initiate a certain action. These may, for example, give the viewer additional information or take the viewer to another clip in the same video, or to another video. IV moves the viewer from being a passive user to giving the user an active viewing experience. Especially when it comes to explaining complex concepts interactive videos can be very useful in guiding the viewers at their own pace. 2019 will witness an increased popularity in the use of interactive videos.
5. Short Videos
The trend for 2019 is to go for smarter, shorter and consequently, more effective videos. Patience, as well as attention span, somehow come into play in the busy lives that we live today… In a hectic world, with limited time, videos need to get to the point quickly. It seems that the digital age has made us more effective in shifting through unnecessary information. Video needs to grab the viewer’s attention within the first 10 seconds of viewing! Even then, almost half of those who continue to watch beyond the first 10 seconds will click away before they reach 60 seconds, unless the clip is truly remarkable. More than ever, the trend in 2019 is to keep the explainer video short!
These top explainer video trends in 2019 aid audience engagement, to ensure that you truly connect with viewers through your explainer videos. So, familiarise yourself with the latest trends and take your own explainer video to the next level by following these trends!
Using Videos for Conversational Marketing
Exploring the nature of conversational marketing
At the heart lies the customer’s experience and convenience. Conversational marketing is part of inbound marketing and a strategy used to have 1:1 personal conversation via live chats, phone calls, messenger services, emails and bots for your business to interact with the customer how, when and where they want.
Putting it into practice
A successful strategy requires access to customer information which must be stored and organized to ensure flawless interaction, promote events and products organically and distribute content successfully.
Videos and images can enhance and complement your conversational marketing strategy by providing tutorials, giving a personal touch and providing a medium of interest and convenience.
Conversation in its 4 layers
Conversations must happen according to customer time, which may be any time of day, allowing them to hold a conversation hen needed and pick it up exactly where they left it off. This leads to its second layer – scalability. Chatbots can become your best friend to ensure your customer’s issues are addressed immediately and answers are provided 24/7. Having context is essential to feed bots and your support team with the necessary information, making messaging convenient and helpful. Lastly the channel fro your conversation must be picked by the customer to meet their preferences.
Identifying 3 key benefits
Growing your business
In order to grow your business, you must expand your customer reach and accessibility which is facilitated by including conversational marketing strategies.
Facilitating the provision of answers
Satisfying your customer’s needs is key and solving occurring issues is the step that will get you there.
Gaining valuable insights
Engaging in conversations provides you with valuable information on each of your customer and helps you organize and store that knowledge to create more tailored marketing campaigns.
Examining 5 key elements to ensure success
According to hubspot there are 5 things to keep in mind that will ensure the effectiveness of conversational marketing.
Knowing the person on the other end of the line or chat is key to give your customers the experience they expect and satisfy their needs. Details such as name, their preferences and needs will make the conversation more natural and allow you to explore their issues as quickly as possible.
Again customers don’t want their time to be wasted by having to explain their issue over and over again. Hence, conversations with context improve the end-user experience and allow you to identify the issue much quicker, providing the customer with valuable information and support.
When it comes to personalizing your conversation there is a thing as ‘too much’. In order to show your professional side, you should also include an element of standardization to retain consistency. Spend time analyzing your conversations to predetermine frequently asked questions and draft answers that the bots can access immediately, this ensures that conversations follow a natural order.
Every customer wants to be heard, feel valued and most importantly understood. Conversations require empathy with the issue and the willpower to find a solution as quickly as possible.
You want to ensure that you learn from previous experiences and optimize your conversations as best you can. You want to maximize the potential of a real, one-to-one conversation tailored to the customer’s needs. This is where feedback comes in to play and should become a top priority for your conversational marketing.
Communicating with Clients through Videos
In today’s world of technology people from across the world may potentially be your clients – no longer is it merely the people in your immediate surroundings! Video allows you to still communicate “face to face” with a large global client base. Moreover, video provides a low-cost, yet highly effective, way for communicating with clients. Compelling videos keep clients engaged, enhance client communication, and further regular communication. So, how does one approach the creation of videos for client communication purposes?
In order to communicate effectively with clients through video, the material needs to be concise – keep it short and to the point. Moreover, the videos need to be made with fore-thought and purpose. Let’s explore this further.
First of all, decide what needs to be communicated to clients. Do you need to explain product use, make special offers, share testimonials, answer questions, or do you simply wish to keep contact with a valued client? Also, consider what your clients may need, or what they may like to know, or what will interest or benefit them.
If video communication with clients is a new field to you, start by considering what you currently communicate to clients and think how this can be done using video. Written or verbal forms of communication can to be converted into video format. So, consider all forms of current communication for translation into video material that can be shared with clients.
However, avoid sharing non-relevant information in your video communication – do not waste your clients’ time! Therefore make sure that you carefully select the most appropriate information that you want to convey when communicating with clients.
Next, put the selected written or verbal forms of communication into video format. Decide on a video strategy to execute the communication. In other words, think of an appropriate style that will convey best what you want to communicate by devising ways of creating short videos that clearly communicate the relevant information. You may need to make an explainer video with animation, or do a video interview, or talk directly to the camera, or make a short dramatisation, or make a demo-video, etc. (Video communication is exciting and does not need to be expensive. You can create video material quickly and easily by using existing images combined with key words, or use a video creation tool like mysimpleshow.)
Whatever you choose, it is paramount to stay concise when utilizing video. By keeping the content brief it will be most effective. In order to communicate clearly and effectively, stick to one idea per video. Decide what your aim is for a particular communication video: is it about a sale, or are you introducing a new product, or do you want to share a testimonial… Then, be short and to the point to ensure that viewers are watching your video content till the end.
Finally, make sure that your clients see the communication videos! How? By choosing the right communication channel to reach your client and to deliver the video in a way that ensures the client engages with it. Communication channels include direct emails, social media, public sites (like YouTube), your own website, etc. For example, you can communicate with clients via email, using videos that are so inviting that clients are curious to watch them. Also, consider communicating with clients by putting videos on your landing page. Keep the client’s attention with an intriguing video that has a clear purpose and perhaps even include a call-to-action.
Remember that short message videos can also be sent to clients’ mobiles. Make these very short and use them as informative clips, short reminders, or as special offer announcements. Or, send an encouraging message, or a useful tip, that you wish to share with specially-valued clients.
In addition, do not overlook the use of video in face-to-face interaction with clients. You can make use of videos when meeting clients – to simplify ideas or to explain concepts or proposals. Or, show a video as a talking point. In this way you can communicate with individual clients in meetings, or with groups of clients at larger events (like workshops, seminars and conferences). Ensure that these videos are visually interesting and captivating.
Just like you would not dream of making your verbal communication with clients tedious, nor creating dull written communication, video communication needs to be executed in such a way that it keeps the clients’ attention. Stay relevant when you’re communicating with clients. Moreover, get the balance right. Do not bombard clients with videos… At the same time, make sure that you do not lose contact. Carefully planned content, an appropriate video style for your message, and a carefully selected channel, all work together to significantly improve communication with clients and strengthen your relationship with them.
Next time we will explore specific ways in which videos can be used to communicate with clients!