Simple Reads: The mysimpleshow Blog

  Imagine someone is explaining the solution to a problem, but instead of explaining the problem and its solution as bulleted points, they reveal the problem and its solution as part of a story, complete with characters and dramatic arc. Chances are high that the listener will sympathize with the character and experience some sort... Read More

 Pictures and images are more likely to be remembered than words. Pictures have this advantage over words, because of the way pictorial information is encoded. This is also referred to as the picture superiority effect. Psychology scholar D.L. Nelson explained this phenomenon with his sensory semantic theory. According to Nelson, pictures are perceptually more distinct... Read More

  Have you considered the value of a start-up video in your new venture? Unless you can do an excellent start-up pitch (with ten slides or less!), a start-up video is definitely the way to go. With a good start-up video you can give your potential customers the information they need to get hooked onto... Read More

 Memory performance is not only determined by the depth of processing, but by the relationship between how information is initially encoded and how it is later retrieved. This concept is known as Transfer Appropriate Processing. This is an information-processing action that occurs in two stages. The first has to do with the activity that takes... Read More