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Simple Reads: The mysimpleshow Blog

News, tips and tricks, case studies, and inspiration!

What You Need For A Top Notch B2B Explainer Video

29. Mar 2018

What You Need For A Top Notch B2B Explainer Video

Applications, Business,

 With video becoming an increasingly effective marketing strategy, it is imperative that your B2B campaign includes videos. More and more businesses are using it. In recent years, B2B marketers have come to realize the great value that video adds to their campaigns – good video can dramatically increase conversions! Even though you are targeting businesses, you... Read More

Case Study: mysimpleshow Collaborates with FIU and Miami Ad School

14. Mar 2018

case study FIU Miami Ad School


 From August to December 2017, our Miami-based Content Marketing Manager Emily Cleary conducted a mysimpleshow marketing research study in collaboration with Florida International University (FIU) and Miami Ad School.Working with undergraduate FIU marketing students and creative Miami Ad School graduate students was a thrilling and beneficial learning experience for both parties. Under the direction of... Read More

What Is the Sensory Semantic Theory?

7. Mar 2018

sensory semantic theory

Applications, Education, Business,

 Pictures and images are more likely to be remembered than words. Pictures have this advantage over words, because of the way pictorial information is encoded. This is also referred to as the picture superiority effect. Psychology scholar D.L. Nelson explained this phenomenon with his sensory semantic theory. According to Nelson, pictures are perceptually more distinct... Read More