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News, tips and tricks, case studies, and inspiration!

Influencer Marketing Guide: How To Use it For Your Business

29. Oct 2019

influencer marketing guide

Business, explainer video, marketing, influencer marketing, corporate communication,

 Ask most people who would rather believe, Procter&Gamble ad or their favorite YouTuber, and the answer would be overwhelmingly the latter. According to the latest State of the Influencer Marketing report, 94% of professionals believe that influencer marketing is an effective technique. However, the same research shows about a quarter of the same respondents don’t have... Read More

The Importance of Multicultural Marketing

2. Oct 2019

Multicultural Marketing

Business, explainer video, multicultral marketing, marketing, diversity,

Multicultural marketing is aimed at different cultural audiences. It is typically built around a specific ethnic group’s cultural traits (e.g. their traditions, customs and celebrations). By doing so multicultural marketing acknowledges differences in perceptions and customs among consumers with different cultural backgrounds. Therefore, multicultural marketing strategies need to ensure that the marketing campaign resonates with... Read More

How motion triggers the mind…

4. Sep 2019

motion triggers the mind

explainer video, motion, video and mind,

Why does motion increasingly form part of modern day design? Firstly, thanks to better technologies and advanced browser capabilities complex visuals can now effortlessly form part of an interface without compromising speed and performance. Secondly, motion has a great impact on the mind! Focus Motion triggers the mind by attracting attention to a specific predetermined aspect... Read More