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Simple Reads: The mysimpleshow Blog

News, tips and tricks, case studies, and inspiration!

Case Study: mysimpleshow Collaborates with FIU and Miami Ad School

14. Mar 2018

case study FIU Miami Ad School


 From August to December 2017, our Miami-based Content Marketing Manager Emily Cleary conducted a mysimpleshow marketing research study in collaboration with Florida International University (FIU) and Miami Ad School.Working with undergraduate FIU marketing students and creative Miami Ad School graduate students was a thrilling and beneficial learning experience for both parties. Under the direction of... Read More

What Is the Sensory Semantic Theory?

7. Mar 2018

sensory semantic theory

Applications, Education, Business,

 Pictures and images are more likely to be remembered than words. Pictures have this advantage over words, because of the way pictorial information is encoded. This is also referred to as the picture superiority effect. Psychology scholar D.L. Nelson explained this phenomenon with his sensory semantic theory. According to Nelson, pictures are perceptually more distinct... Read More

Using Video at Your Start-up

28. Feb 2018

using video for your start up business

Applications, Business,

  Have you considered the value of a start-up video in your new venture? Unless you can do an excellent start-up pitch (with ten slides or less!), a start-up video is definitely the way to go. With a good start-up video you can give your potential customers the information they need to get hooked onto... Read More