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News, tips and tricks, case studies, and inspiration!

The History of Video Marketing

5. Jul 2017

the history of video marketing

Applications, Business,

The usage of images in marketing campaigns became viral a while back. We all probably agree that a picture is worth a thousand words, so considering a newer trend of using video for marketing, what is the history of video marketing, and how does the saying change? How many words is a video worth? It’s debatable,... Read More

Social Learning and Video Creation

21. Jun 2017

social learning through video creation

Applications, Business,

Social Learning is about the acquisition of knowledge through participating in collaborative activities. Interaction is of primary importance: group members work together on the same issue, towards the same goal. Individuals in groups are able to tackle more complex problems than they would on their own, as they pool knowledge and skills, and share diverse perspectives.... Read More

Engage Your Audience with Video Storytelling

9. Jun 2017

video storytelling

Tips and tricks, Applications,

Our brains love storytelling. It is through stories that we connect with our emotions and gain a deeper understanding of ourselves and the human condition. While storytelling is often considered to be an art form, it has practical uses as well. In fact, many businesses have already discovered the practicality of storytelling and its benefits... Read More