Many people glamourize the notion of being a Social Media Manager. The idea of being on social media all day, usually in the comfort of one’s own home or on the road, is very appealing to many people. One of the biggest issues with being a Social Media Manager is the focus. Being on social... Read More
Social media campaigns are not exactly rocket science, but you do need to prepare an entire set of deliverables and activities to ensure effortless execution. In this article, we discuss six practical ways to build and monitor your social media marketing campaigns.
Can you name a brand, product, or service that has zero presence on social media? That’s a hard task, isn’t it? Most brands you know have already built some kind of presence on Instagram, Facebook, Twitter, Pinterest, LinkedIn, and other social sites. But do they all have a strong strategy? No! You’ll notice many pages... Read More