mysimpleshow – empowering explanation

Simple Reads: The mysimpleshow Blog

News, tips and tricks, case studies, and inspiration!

The Importance of Multicultural Marketing

2. Oct 2019

Multicultural Marketing

Business, explainer video, multicultral marketing, marketing, diversity,

Multicultural marketing is aimed at different cultural audiences. It is typically built around a specific ethnic group’s cultural traits (e.g. their traditions, customs and celebrations). By doing so multicultural marketing acknowledges differences in perceptions and customs among consumers with different cultural backgrounds. Therefore, multicultural marketing strategies need to ensure that the marketing campaign resonates with... Read More