Local business video marketing is one of the most effective ways to engage with a local target audience. An excellent video marketing campaign will generate highly relevant and qualitative leads and improve your brand’s awareness in a local community.
Life in the fast lane means that we do not have time to watch long videos, let alone read pages and pages of information. That said, coupled with the fact that our brains process videos considerably faster than text, no wonder explainer videos are so popular! So, how do you go about making an explainer... Read More
Ask most people who would rather believe, Procter&Gamble ad or their favorite YouTuber, and the answer would be overwhelmingly the latter. According to the latest State of the Influencer Marketing report, 94% of professionals believe that influencer marketing is an effective technique. However, the same research shows about a quarter of the same respondents don’t have... Read More
Multicultural marketing is aimed at different cultural audiences. It is typically built around a specific ethnic group’s cultural traits (e.g. their traditions, customs and celebrations). By doing so multicultural marketing acknowledges differences in perceptions and customs among consumers with different cultural backgrounds. Therefore, multicultural marketing strategies need to ensure that the marketing campaign resonates with... Read More