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4 Ways to Use Video In 2018’s Sharing Economy

14. Feb 2018

4 ways to use video in 2018's sharing economy

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Sharing requires communication and team effort. The workplace has recognized such patterns intensively over the last decade, and so has 2018’s sharing economy. The use of paper is decreasing while project collaborations via Google Drive and Dropbox are increasing and on the verge of becoming standard corporate procedure both in-house and among remote, distributed workforces. With that we enter a new form of collaboration that goes beyond the office. Digital evolutions are moving us towards accepting open-concept offices that foster teamwork and brainstorming across the globe. It is a sharing mindset that becomes dominant not only in education and business.

4 ways to use video in 2018's sharing economy

The Rise of the Sharing Economy

The sharing mindset has reached the economy. The sharing economy is a step forward and backwards from consumerism in the traditional sense. Have you used platforms like Uber, Amazon, or Airbnb? These are just a few examples of the quickly growing platforms that enable sharing of homes, cars, bikes, tools, books, etc. The consumption of goods and services is shared through communication technology which is significantly driven by websites and apps – and sharing economies are successful. Experiences are shared and money is saved. People fall in love with the idea of preventing objects from being underutilized and using their own goods to contribute and consume in an equal manner.

4 Ways to Use Video In 2018’s Sharing Economy

4 ways to use video in 2018's sharing economy

As sharing economies are becoming more popular and standardized, we can analyze them and provide suggestions on how to improve them. Let’s take a look at four 2018’s sharing economies can use video for their benefit.

Product Descriptions

Using videos for marketing purposes has successfully been implemented. What’s the greatest benefit here? The diversity. Whatever you are sharing or selling, videos work in any way. Whether you want to describe a product to be sold, a house to be rented or your car waiting for the next passenger. Videos can easily be created individually and adapted accordingly. Explainer engines like mysimpleshow make it easy to access and create anywhere and anytime.

Customer Reviews

While descriptions are great, we all long for confirmation and reassurance, which is why reviews are becoming more and more important. Sharing economies can use this to their benefit and provide an alternative statement. Instead of simple words, making a video will multiply the positive effect of reviews while reassuring the quality of the product being referred.

Terms & Conditions

Terms & Conditions, the tiny yet most important part of sharing economies that many customers are annoyed with and economies must provide. The importance is without a doubt vital and while it is only a click for the consumer, the problems occur often weeks later. This is often due to misunderstanding the terms and conditions, maybe because a user did not read them properly. Videos are more engaging, easier to understand and offer the users a sense transparency, which is what sharing economies like Uber and Airbnb are hoping to achieve. They provide alternatives and competitively cheaper options with satisfaction guaranteed. 

Payment Options

Additionally, videos can be used to describe the different payment options provided to users. Instead of using pictures and formal vocabulary, videos show explicitly what to do, how to do it and describe the various options. This way it is easy for the user to choose the preferred method, saving time and stress.

In the end, it is simplicity that will get you quick and positive responses, contentment and referrals. In short: use videos for satisfied customers in the sharing economy!