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8 Explainer Video Facts

15. Sep 2016

Find out about the most relevant explainer video facts

Product, Applications,

With mysimpleshow we offer you a tool to make your own explainer videos. Find out about 8 really interesting explainer video facts, making it obvious why you need your own video.


Explainer Video Fact No. 1: Videos increase conversions 

A call to action is utterly important to increase your landing page performance

As already mentioned in our article about an explainer video on your landing page, videos placed on your page can increase conversions up to 80% or even double the number of sales. Wohooo!


Explainer Video Fact No. 2: Higher arousal of interest

While a text-based website will keep the visitors’ attention for a maximum of 8 seconds on average, a website with an explainer video is able to keep the visitors’ attention for about 2 minutes. Ka-ching!


Explainer Video Fact No. 3: Maximum length

Length matters

Fact No. 2 leads to the third: Your explainer video shouldn’t be longer than two minutes. We’ll give you some more reasons for that 2-minute-rule here.


Explainer Video Fact No. 4: To be remembered

Don't bore your viewers with an explainer video that is too long

If we get a message via video, we will be able to remember 95% of it. When reading a text-only message, only 10% of it will be remembered.


Explainer Video Fact No. 5: High-speed information

Our brain processes the information seen in an explainer video 60,000 times faster than it would with the same information provided in text.


Explainer Video Fact No. 6: On to page 1

google loves videos on your landing page

Oh yeah! Your explainer video can help you to get a better page rank on Google. The mix of text, images, explainer videos, and other multimedia elements is an indication for quality content.


Explainer Video Fact No. 7: Make the best of short attention spans

Do you remember stumbling upon a website and really not understanding what it is about?  Now remember that our average attention span is just 8 seconds nowadays, meaning we will give that website just a small amount of time to arouse our interest. Otherwise we are gone… and likely gone forever. An explainer video will increase the chance that visitors will understand your product (or service) during their first homepage visit by 74%!


Explainer Video Fact No. 8: Boost sales

After customers watch an explainer video on a website, they are 85% more likely to purchase the product or service. So if your website aims at generating sales, an explainer video is a must.


Whew, that’s a lot of explainer video facts to digest. Hopefully it’s enough to convince you to start with your first explainer video right here.