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6 Ways Video Helps Corporate Communication

6. Dec 2017

6 ways video helps corporate communication

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A successful organization will grow, become stable, and start to make a profit. One of the great challenges for a company on this path might not so much be competition, but lack of corporate communication. So, in the pursuit of success, the sharing of information and engaging workers becomes the key focus. How can you achieve this?

Fortunately, the digital age has its perks and video creation may be the solution for you. We’ve put together 6 ways video can help corporate communication.

Corporate Changes

6 ways video helps corporate communication

Changes are a part of every company’s life line – good changes and bad ones. Nonetheless, structural change will always keep the employees on their toes and cause disruption. However, companies have the chance to counteract this stage by being transparent and sharing announcements in advance. What better way to do so than with videos? Corporate changes and new workflow processes may be discussed and the positive aspects of these changes can be highlighted. Using videos, a friendly and personal touch is added while informing employees in a simple manner and short amount of time.

Combination of Hearing and Seeing

While the combination of seeing and hearing may not seem critical, we cannot downplay the duo’s lasting impact. Different studies have identified that the retention of information does in fact increase when it is both seen and heard simultaneously. Separately, the rate does not even come close to 50%, while the combination of both is 80%.  

Internal Communication

Videos are assets when it comes to internal communication. Insights into organizations are great for new employees because they can better learn the culture, vision, history, and mission of the company. Learning more about the workplace may also increase an employees’ sense of responsibility and confidence within their job. Using a video in newsletters or to present new inside information is more entertaining and engaging than reading lots of information: Forrester Research identified that 75% of employees are more likely to watch a video than to read long messages. Videos can also be viewed on demand and shared, increasing accessibility and autonomy of communication and learning.

Social Learning

6 ways video helps corporate communication

Conversations where expertise is shared is essential for employees’ learning, and vital for a company’s success. However, a difficulty arises when the expert is not present at all times to answer questions or share their knowledge. Again, video can be the life saver here. Providing a selection of social learning videos that is searchable by employees is valuable. Videos can be recorded regardless of the current whereabouts, and subject matter experts are no longer bound to distances.

Information Accessibility

To follow up on social learning, information accessibility becomes one of the major perks of video introduction. Information is best retrieved in the form of short, comprehensible nuggets that can be achieved through video. Furthermore, the desired knowledge can be accessed on different devices, and more importantly, is not bound to a time or place.

Emotional Connection

Fiscal performance is what many company meetings aim for, and emails and conference calls seem to do the trick. However, this may result in a lack of engagement in terms of employees. As everyone strives for success, think about switching it up. Introducing a video that sparks emotion, creating an experience in which the employee is more likely to be engaged, and thus may feel a stronger sense of ownership and responsibility. In the end, a company lives through its employees, so creating a stronger morale will most definitely garner future benefits.